How to filter the quality of fans? Which one are you?

Is there a level of fan quality? Increasing fans does not equal making money. Only high-quality fans can be truly monetized! This article deeply analyzes the five levels of fan quality, and teaches you how to accurately select the most valuable fan groups, avoid invalid traffic, and improve commercial monetization capabilities.

Gaining fans is on the hot search list, losing fans is also on the hot search list, what kind of outrageous Internet era is this? Huang Zitao's operation of "giving away cars and gaining 3000 million fans and then losing 400 million fans" is a classic example of a celebrity's low-cost comeback. Although he lost millions of fans, it did not affect his commercial value at all, but instead accurately screened out the real "core fans". This incident illustrates a truth - the quality of fans is far more important than the number of fans.

Fans’ “chain of contempt”: Who is the real money?

Do you think all fans are the same? Wrong, absolutely wrong!

Fans are also divided into different levels, some are worth thousands of dollars, while others can only be regarded as numbers.

Come, let me give you a brief introduction to the fans’ “chain of contempt” – see how much your fans are worth.

First tier: the best natural powder

Natural powder, that's the kindBecause I recognize your content, agree with your values, and like your style, and spontaneously follow you. This type of fans are extremely loyal and sticky, and will even actively help you promote. They are not only willing to read your content, but also willing to pay for your products, and even willing to "help you when you see injustice."

Imagine a fitness blogger who insists on sharing his training experience every day. His fans follow his training and see the results. Naturally, they are willing to buy his customized fitness meals and private training courses. Such fans are of ridiculously high quality.pyramidPointy Treasure Fans.

The second tier: live streaming fans

The shouts of "3, 2, 1, link up" in the live broadcast room continue to attract a large number of shopping fanatics. What are the characteristics of this type of fans?Accurate, but price sensitiveTheir focus is not on your personality, but whether the things you sell are cheap. If they follow you to buy today, they may follow others to buy tomorrow.

But even so, they are still more valuable than pan powder.Because they will place an orderFor live streamers, these fans are their bread and butter. The GMV (gross merchandise volume) of each live stream depends on them. But the problem is also obvious.Low loyalty, if the price is a few dollars more, they will slip away.

The third tier: emotional fans and entertainment fans

The core characteristics of this type of fans are:They are prone to emotional resonance and have strong impulse buying ability.For example, those star-chasing girls are willing to raise funds for their idols, brush the charts, buy the same items, and are still willing to "fight" to the end even after the star's reputation has collapsed.

For example, you can tell at a glance that Xiao Yangge’s fans areCome for funHe has a large fan base, and although most people just want to "watch the fun and not mind the trouble", as long as 1% of them pay, it will be an astonishing income. This kind of "pan-entertainment" fan base may seem inaccurate, but relying on a huge base, it can still create astronomical income.

The fourth tier: fans with increased traffic

If natural fans are the "raw stones" of the fan world, then fans who have increased their popularity are the "artificial crystals"——Looks good, but actually has no value.

If you invest in traffic, the platform will push you a wave of fans, but the quality of these fans varies. Some are "follow maniacs" who follow everyone they see and never read the content; some are "like maniacs" but never interact or place orders. The fans gained in this way may seem like "popularity has skyrocketed", but they are of little help to your account.

Therefore, many bloggers spend money on traffic, but in the end they only getChicken feathers everywhere.

Fifth tier: Robot fans, a “fake prosperity” at 1 cent each

If the casting powder is "crystal", then the robot powder is "plastic beads" - it looks shiny, but it is actually nothing. The main purpose of the robot powder isFake data, which makes people look very popular. But when it comes to the conversion stage, the truth is revealed.

Some accounts seem to have millions of followers, but a video of theirs gets less than 10 likes, and the comment section is full of meaningless messages like “great” and “support” - they’re obviously fake at first glance.

These fans are not only worthless, but may also cause the account to bePlatform current limiting. becauseThe platform can identify these fake fansThe more fake your data is, the less traffic you will get, and eventually you will become a "KOL who lives in his own data."

The quality of fans is the core competitiveness

Back to Huang Zitao's case, his loss of fans is actually afilter. The casual fans left, and the ones who stayed were the more accurate and loyal fans who recognized him more. These loyal fans are the ones who will really pay for him in the future.

For content creators,Rather than the number of fans, we should pay more attention to the quality of fansHere are a few suggestions:

• Persist in outputting high-quality content, use your values ​​to attract fans who truly identify with you.
• Accurately operate the target audienceDon’t cater blindly just to increase your followers. It’s better to have fewer fans but more accurate ones.
• Less traffic, less fansThere is no future in falsifying data. Only solid content is the king.

Conclusion: Fan quality determines commercial value

In the Internet age, fans are no longer a simple "numbers game";Business value measurement criteria. Having a group of fans who are willing to pay for you is much better than having a bunch of "zombie fans".

Therefore, stop blindly pursuing the increase of fans, and find ways to improve the quality of fans, which is the way out. After all, in an era where traffic is king,The one who can truly realize cash is the real "king"!