Article directory
- 1 Do you really know how to use WeChat marketing in the decoration industry?
- 2 Buy a house and take orders? You heard it right!
- 3 What to do when the market is not good? Buy a parking space!
- 4 How to use WeChat precision marketing to receive decoration orders?
- 5 Summary: If you want to make money, you must dare to play marketing!
The decoration industry is highly competitive, customer acquisition costs are high, and I don’t understandWechat marketing, it's almost impossible to move forward.
Some people complain about not getting any orders, while others are overwhelmed with orders. What’s the difference?
Smart decorators have already made a lot of money using WeChat marketing!
Do you really know how to use WeChat marketing in the decoration industry?
I have a friend who works in decoration and his performance is amazing.
I asked him:"It is said that the decoration industry is getting more and more difficult. How are your orders?drainageof? "
他 说:"It's very simple, just keep an eye on the new property launches and buy a house right away!"
Buy a house and take orders? You heard it right!
When a property is delivered, the first thing the owners do is to create a WeChat group to discuss decoration, material selection and price comparison.
His purpose of buying a house is simple.Join the group and take orders!
"I just chatted in the group and answered questions about decoration. Over time, everyone trusted me, and the orders came naturally."
"It's easier to sell to villa owners. The renovation costs are several million. We are all neighbors, so we feel more at ease."
After the renovation is completed, the house can be sold. When the housing price goes up, you can make another profit. It’s a guaranteed profit!
What to do when the market is not good? Buy a parking space!
As house prices have not risen recently, he changed his tactics——Buy a parking space!
"Buy a parking space, sell it and advertise at the same time, and take decoration orders at the same time, it's a sure profit!"
Moreover, he only bought parking spaces near elevator entrances. Every day, owners could see his billboards on their way to and from get off work, which subtly implanted the brand image in their minds.
Do you think he is investing in real estate? No, he is investingAccurate customer resources!
How to use WeChat precision marketing to receive decoration orders?

1. Real estate launch, potential owners group
- Buying a house is unrealistic? Then find a way to join the group!
- Pretend to be the owner, actively share decoration experience, and make your presence felt.
- If you know what style is popular in the group, post relevant cases and let customers consult you proactively.
2. Build a professional image through your circle of friends
- Publish real cases, demonstrate the construction process, and bring you closer to customers.
- Shoot short videos, share decoration knowledge, and increase professionalism.
- Don’t just post ads, engage in more interactions and comments to build trust.
3. Use parking spaces and billboards as passivedrainage
- The entrance of the residential area, the elevator lobby, and the electric carport are all prime advertising locations.
- Low-cost advertising is more accurate than spending money online!
- Let the owners see your brand every day, which will subtly deepen their impression.
4. Design the “owner recommendation” fission gameplay
- If the owner introduces a new customer, he will receive free cleaning services, free lighting and a smart door lock!
- You can get free design plans from active owners in the group and ask them to help you promote your products.
- After the decoration is completed, actively invite customers to share their experience and post it on WeChat MomentsdrainageMore owners.
5. Live broadcast + short video to amplify influence
- WeChat Video Account,Vibrato,XiaoHongShu(小红书), are all your display platforms!
- Live broadcast of the construction site, revealing the inside story of renovation and increasing the sense of trust.
- Compare the before and after videos to attract inquiries from potential customers.
Summary: If you want to make money, you must dare to play marketing!
The core competitiveness of the decoration industry,It's not the price, it's the trust!
Whoever can quickly penetrate into the customer circle will be able to get the order!
Smart people are using WeChat marketing to accurately attract customers, while the old way of acquiring customers is being eliminated.
If you are still waiting for customers to find you, your competitors are already reaping the benefits in the WeChat group!
If you want to make a lot of money, you must dare to innovate and try new things. Are you ready?
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "How to use WeChat to accurately attract customers in the decoration industry? The owner group is your ATM!", which may be helpful to you.
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