The secret of success of food we-media: the road to counterattack from noodles to millions of commissions

Diningself-mediaThe secret of success: the road from noodles to millions of commissions

Is it difficult to shoot food? Many people think that it is just a matter of shooting a dish, editing a video, and posting it. But there is a real case that will subvert your thinking - a food blogger who relied onNoodlesEarn millions through training!

This food photography master has unfathomable practical skills, even DeepSeek is far behind him, and is enough to become a textbook case in all walks of life.

Hard work on basic skills: from tipping over to flowing smoothly

When this expert first started, her work was a disaster. The noodles either clump or get tangled up, and the scene was unbearable to watch. She soon realized that thisdetails make a difference, so I started to practice the gesture of picking up noodles.

She practiced repeatedly every day and reviewed every time after filming. She even studied the smoothness of each movement in front of the mirror, adjusted the angle and strength of the chopsticks, and ensured that each noodle was smooth.Silky and smooth, falling like flowing water.

This exercise iscountless timesFinally, one day, her painting reached its peak: when she lifted her chopsticks, a wisp of hot air rose, and the noodles fell down crystal clear. This moment alone made the audienceIncreased appetite.

The results of it?Her work became popular overnight! Many noodle and seasoning brands came to her. Just by shooting a Shanghai scallion oil noodle seasoning, her commission exceededmillion!

Ability is important, but attitude is more important

Many people think that being a food media owner is all about technology, but in fact,Your mentality is the key factor that determines how far you can go..

I have seen countless self-media people. Some of them have good skills, but they give up after three days of enthusiasm; some of them are talented, but lose themselves in anxiety. However, this noodle master has a stable mentality:

• Don’t feel sorry for yourself during the low period, and don’t be proud and complacent during the high period.
• NotTangled, Don’t worry, focus on your work
• Don't compare yourself with others, only with yourself yesterday.

This mentality of hers not only helped her get through the initial difficult period, but also kept her sober during the peak period.

Details determine success or failure: professional operation of food photography

Her success is not accidental;Polishing every detail :

1. The ultimate pursuit of equipment and props

• During the three years,Bought more than 500 sets of pots, pans, and bowls.Don't keep changing it, otherwise it will be judged as repeated pictures.
• No repetition, no perfunctoryThe frequency of changing props is comparable to that of a professional film and television team, and every shot is a new visual experience.

2. Food should not only be cooked, but also have soul

• Many food bloggers who enter the industry don’t know how to cook at all, they just “replicate” according to tutorials.
• She has loved food since she was a child., and is extremely particular about the texture, taste and color matching of each dish.
• Audiences will only be willing to pay for works that have warmth and soul.

3. Few people persevere, few learn, and even fewer can persevere

• She has taught many apprentices, 90% of themI can't even last a week..
• There are three main reasons:
  1. Poor learning ability, the network sense and details are not in place.
  2. Filming costs are too high, just buying vegetables costs dozens of dollars every day, and many people are discouraged from buying.
  3. lack of patience, wanted to get rich overnight, but couldn't get through the boring training period.

4. The invisible threshold of food photography

• You must go to the vegetable market in the morning. If you go too late, all the good-looking ingredients will be picked up.
• The green onions should not be too thick or too thin, so that they look good on the plate.
• The pot should be wiped repeatedly to ensure that the surface is clean and there should not be a drop of excess water on the plate.

These little details that you usually don’t pay attention to are the key to distinguishing amateurs from professionals!

For those who can make it, the income is very different. In this industry, few people enter, but many withdraw, and only a few can actually make it to the end. Most people quit halfway, either because they are driven crazy by internal competition or because they are persuaded by reality. The peak of the influx of newcomers often occurs at the turn of winter and summer vacations - as soon as the children enter school, the "career ambition" of mothers instantly goes online.

The income in this industry can be described as "ice and fire". The top players have long since gotten rid of the hard work of personally doing the work, and have become behind-the-scenes bosses, outsourcing the filming, building a matrix, and collecting the revenue, easily entering the tens of millions of dollars a year.pyramidMost people are still struggling at the bottom,Thousands of dollarsThe income is barely enough to make a living, and it is visibly declining.

Industry trends: How to find growth points?

1. Bilibili is a hidden treasure

• Many high-quality food photography tutorials, lighting techniques, and camera parameter settings can be found on Bilibili.
• The more people are willing to delve into these technologies, the easier it is for them to widen the gap with their peers.

2. New platforms mean new opportunities

• When the video account was just starting out, manyVibratoLukewarmBlogger, on the video accountEarned the first pot of gold.
• If you seize the platform bonus period, you canTake off quickly.

3. Optimize the efficiency of editing and dubbing

• Mobile phone editing is faster and suitable for bloggers who update their content daily.
• Computer color grading is richer and suitable for those who pursue the ultimate picture quality.
• Use an independent applet for dubbing.CopywritingCopying and pasting is more convenient, and the style options are more diverse.

From interest to career, from persistence to peak

After work every day, this gourmet expert's biggest hobby isResearch peers.

• You may think that the table photos are all the same, but she can tell at a glance who took them.
• While others watch videos, she disassembles them, studying every detail from the speed, composition, color matching to gestures.

Her extreme pursuit has allowed her to gain a firm foothold in the industry and even become one of the most favored food bloggers by brands.

Summary: The essence of success is to delve into details and stick to it

Many people always envy others' success but ignore the hard work behind it.

• She practiced the noodle-picking gesture countless times..
• She bought more than 500 sets of pots, pans, and utensils..
• She studies her peers’ works more carefully than she does her own work..

Do you think being a food blogger is easy?In fact, all "seemingly simple" things have their thresholds, and only those who can achieve the ultimate can stand at the top of the pyramid.

If you want to get into this industry, either don't touch it or try your best!