What does it mean to dismantle a viral video? Revealing the tricks behind the viral content on YouTube/TikTok!

What is the meaning of dismantling a hot item? If you don’t even understand the “hot item”, how can you copy it successfully?

We are always shouting “Make a hit! Make a hit!” But what are we actually trying to break? If you ask ten content creators, nine will give a vague answer and the tenth will still be guessing.

To dismantle a hot item, you can’t just watch a video or copy a title. You have to be as meticulous as watching a crane on a construction site, down to the screws.

What are they dismantling? We are breaking the "golden rule"! We are breaking the "traffic password"! We are breaking the shortcuts that others have taken!

What does it mean to dismantle a hot-selling product?

A hit product is not some mysterious magic, there are tricks behind it.

To dismantle a hit product, we need to look at these routines through a microscope and find the “hit product skeleton” that can be reused.

We did not tear down the video;Creation Logic,Traffic structure,User mind unlocking pointSounds abstract? Let’s break it down.

What is the purpose of disassembly? Summary → Workflow → Reuse

To put it bluntly, there are three things to do when you want to remove a hot item:

Summary of rules → You can figure out the patterns after watching them for a long time, such as what kind of topics are more likely to become popular? What kind of titles are more likely to attract people to click?

Building a workflow → After summarizing, don’t shoot the content based on your feelings, but shoot it in a systematic and step-by-step manner.

Copy the hot item → Repeat creating “explosions” according to the summarized formula until it becomes your routine operation.

Just like cooking, at first you watch others cook it and it tastes delicious, then you try to imitate them, and eventually you can cook it yourself and come up with new flavors.

No sense of the internet, poor aesthetics? Then watch 1000 short videos first!

Why is your content not going viral? In one sentence: You haven’t seen enough!

Many people skip the most basic "feeding period" and rush to the battlefield without even knowing where the enemy is.

Watching 1000 popular videos is a basic operation!

You have to build a "hot-selling database" first. After watching many videos, your brain will automatically "recognize patterns". At this time, the video in your eyes is no longer a video, but a structure, a hook, a background music, and a topic selection strategy.

Hot videos = high-density signal collection

Really cool creators look at these when watching videos:

• What kind ofTopic Outliers? Why does it stand out from the crowd?
• What did you use for the first 5 seconds?Golden Beginning? Are you catching people? Are you curious? Are you setting the pace?
• What has appearedHot items? Such as suspense, reversal,personConflict or contrast?
• Did you use the classicHot Framework? For example, “story-turning point-climax-guidance”?
• Is it the song I've been watching recently?Popular BGM?

That’s right, you’re not “watching videos”, you’re doingContent Archaeologist!

How to operate the “unpacking of hot-selling items”?

Take 3 steps, don’t just watch the fun!

1. Analyze the “hook” first, which is the most eye-catching moment

Short videoVibratoThe first 5 seconds are crucial. After watching the beginning you will know whether anyone will stay or not.

Long VideoYou have to watch the first minute to see if it sets up the plot, establishes the characters or conflicts, or

XiaoHongShu(小红书)The most important thing is the title + cover. If the picture is ugly and the text is plain, no one will click on it no matter how good your content is.

Threads/Weibo/XLook atThe first sentence hook, whether it is eye-catching and whether it can grab attention in seconds.

You can accumulate classic hook sentences:

• "You know 90% of people don't know..."
• "I guarantee you've never seen such a comparison..."
• “How did you gain 10 followers in a month?”
• "I only did one thing, and the number of views exceeded one million!"

Behind every hit product, there is a spark that ignites the powder keg.

2. 1:1 Recording - Don't rely on your head, use a table

The real explosive product disassembly can be "Remake"of.

• Short videoThings to remember include:Copywriting, screen elements & video structure
• Graphic contentTo be analyzed: title writing, cover composition, color matching, and text paragraph structure.
• Transcript: Title format, copy structure, and ending introduction.

The most important thing is to take notes! It is convenient for you to compare and see the difference between you and the hot products and summarize the rules and formulas.

Which ones have you dismantled? What methods did you use? Do your own works have these features?

Only through comparison can we make progress.

There is no record, and I am always creating in the fog of repeating "it feels good".

3. Follow the clues - repeat the previous two steps to continuously discover new hot products

After you open a hit product, the next step is to follow up with its "relatives".

How to find relatives?

• After watching a hit video, click to see other hit videos of this creator.
• Search keywords to find content with the same theme but different styles
• See what users are concerned about in the comments section
• Brush related content in the same field to see if they all use similar hooks

This is calledCross-validation + trend capture You can’t just rely on one hit to judge the trend;Extracting commonalities from a group of popular products.

The real hit is not copied, but refined.

What you think is an “inspiration burst” is actually the result of dismantling countless contents behind the scenes. What you see as an “overnight hit” is actually the foundation laid by others dismantling 1000 videos.

A hit is not a miracle of content, but the result of a system.

If you don't demolish, you will always be a lucky creator, shooting 10 and getting 1 hit. If you demolish more, you can shoot 5 and get 3 hits, or evenEvery shot will explode.

Sounds dreamy? Yes, but this is the "industrialization" of content creation.

The end of content creation is engineers

We always think that content creation relies on inspiration, feeling, and talent.

wrong!

The truly great people areCreating content with the mindset of a product manager, use data feedback to verify the topic selection, and use processes to control the production rhythm. The hot products you see are the "successful products" they have tested hundreds of times.

Disassembly is the laboratory of content creators. You need to have 100 test tubes, 50 failed samples, and 30 control groups before you can mix 1 drop of the real "explosive solution".

To sum up, remember these are the key points throughout the article!

• Dismantling a hot product is not about copying, but about exploring the underlying logic
• When watching a video, you need to pay attention to elements such as "structure, hook, rhythm, picture, BGM"
• The ultimate goal of disassembly is “reusable and replicable”
• To establish a content analysis form, keep recording and reviewing
• Verify trends from multiple dimensions, don’t just look at a single case

Hot products are not accidents, but the inevitable product of laws. If you want to create content, stop following your feelings. Start today like科学Disassemble the content like a home and copy the output like a factory!

Now, it’s your turn. Find 10 popular pieces of content, tear them apart, and see if you can findThe next million-play code🔓