[Secrets to explosive sales] Select, test and implement an e-commerce operation model: earn tens of millions a year with this method!

What are you most afraid of in life?

I’m afraid that you’ll work too hard but end up going in the wrong direction and end up impressing yourself.

Some boss ladies are ridiculously accurate in selecting products

We recently learned that there is aE-commerceSellers, this has completely refreshed our understanding of e-commerce "hot products".

They make wedding supplies.

Can be sold in one year 3000 million.

The strongest core competitiveness is only one: the boss lady is very accurate in selecting products.

Every wave of hits in her hands The purchase rate is 20%.

I helped her test a new product, and the keyword add-to-cart rate was directly increased. 35%.

Do you know what this concept is?

With such a high add-to-cart rate, it means that while others haven’t even warmed up for the marathon, she has already crossed the finish line.

Unfortunately, their operational level is very, very, very average.

There is no “hot-selling standard”

They rely on their feelings for everything.

No matter how high the add-to-cart rate is, there is no "passing line" to refer to.

The "testing" plan was made, but after the test it was not put into circulation and was left there gathering dust.

There are super weapons, but no super fighting methods.

It was this team that, relying on the boss lady’s selection of products, managed to reach 3000 million.

Isn’t it ridiculous?

Isn’t it very real?

What exactly is “select-test-fight”?

Too many e-commerce teams are busy doing nothing.

Taking a product with average competitiveness, they invest heavily in it, and work hard on operations, hoping that "operations can save the product."

Or the industry has already become a red ocean, but the industry is still "increasing budgets" and "adjusting prices".

Guess what's left at the end?

One word: "volume".

Winning the bet does not mean you can make money. You may even lose so much money that you lose your hair.

So we are now repeatedly emphasizing The core business model: select-test-fight.

Selection-Test: Boss's Battlefield

Product selection is a strategy, a growth direction, and the life and death line of e-commerce.

Product selection is like doingYouTubeThe topic of the video is equally important.

The boss has to do it himself.

If you choose the wrong one, all the tests will be in vain.

Testing a product is about verifying the real market reaction and using data rather than guesswork.

Only after the data is measured can we determine whether the product has potential and whether it is worth investing heavily in.

Fight: Operational battlefield

To fight means to put out, to execute, and to take drastic measures to make money from users.

Fighting is where the operations team shines.

But the problem is that if the growth direction is not right, no matter how good the operation is, it will be a waste of time and money.

The core logic of business operations must be dismantled

• The boss sets the direction (select-test).
• Operations is responsible for the strategy (playing).

Only when both sides cooperate well can they run fast and for a long time.

This is the underlying logic of e-commerce and also the core strategy of this wedding planner boss.

We didn't teach her any fancy new tricks.

I didn’t teach her the complicated delivery optimization formulas either.

What really makes you money is direction.

Too many people think that the product doesn’t sell well because the advertising is not well placed.

But the truth is often:You shouldn't have invested in that product at all.

Once you go in the wrong direction, you won’t win no matter how much money you spend.

Tell me, is it hard?

It is better to lay a solid foundation for business operations, make product selection more accurate, and make model testing more科学, making the fight more confident.

Why is “select-test-attack” the core business model?

because this isThe most certaingrowth model.

Use market data to verify products, use precise delivery to amplify hits, and use efficiency to earn profits.

You won’t be led by changes in platform rules, nor will you rely on luck to make a living.

This is the truly powerful e-commerce growth method.

This is your next action plan.

1. Product selection must be verified by data rather than just putting it on the shelves because it “feels good”.
2. When testing a product, you need to run real data instead of just asking in your circle of friends “Does it look good?”
3. When investing, you need to have a hit ROI line, rather than increasing the budget today and shutting down the ads tomorrow based on inspiration.

Only in this way can we gain a firm foothold in the tide of e-commerce.

Achieve growth through systematic approaches, not blind actions

The world of e-commerce has never lacked hard-working people, but what is lacking is the right methods and precise direction.

Select-Test-Strike is not only the underlying operating framework for e-commerce operations, but also the core weapon for sustainable growth of enterprises.

What you want is long-term, certain income growth, not an occasional "lucky hit".

When the direction is right, efficiency will naturally increase, profits will naturally come in, and the team will be able to reduce internal friction.

The core of e-commerce is management, not blind execution.

Conclusion

After talking so much today, you need to remember:

• Select-test-target is the core model of e-commerce growth.
• The boss must take the lead in selection and testing, and operations must take the lead in implementation.
• Only by not making wrong choices or making wrong measurements can you hit the target accurately.
• Growth does not depend on luck, but on a systematic approach.

If you are stuck in a bottleneck period, you might as well ask yourself:

Is your product worth launching?

Do you use data to verify your product selection and testing?

Is your advertising strategy just a waste of time?

From now on, stop wasting your energy in the wrong direction.

Put the “select-test-fight” approach into practice to return growth to true certainty.

Growth is for those who are truly prepared.

The next wave of growth dividends will be reserved for e-commerce bosses and teams who understand “select-test-fight”.

If you want to get rid of the days of being busy for nothing and make every penny you spend count, then start re-examining your products and strategies from now on, and let "select-test-play" become your secret weapon for steady growth.