What are some profitable projects in the children's business? You'll want to start working right away after reading this!

He who wins the children wins the world: The essence of all business lies in the laughter of "babies".

Sometimes, the essence of business is not in profit, but in the laughter of children.

Recently, my friend brought his three little ones to an artificial outdoor surfing park. To be honest, I didn’t see many adults surfing. It was all children running and jumping around like little motors wound up.

The three kids from my friend's family rushed in the water for more than an hour, their faces red and their necks thick, and they refused to come ashore.

My friend was standing next to me, acting as a bodyguard with a parasol, observing the flow of people, his mind full of business ideas.

To win a child's heart is to win a family's wallet

do you know?

For those amusement parks, restaurants, and tourist attractions that can make children exclaim "Wow" and refuse to leave, parents will basically open their wallets voluntarily.

It's not an exaggeration, it's true.

Children are like the "commander-in-chief" of the family. Wherever they point, parents have to follow and do what they like.

Especially in summer, when the weather is as hot as a wok, it would be considered polite if the kids don’t jump into the water.

At this time, as long as you dare to try something new, parents will really line up to give you money.

Fishing in the pond: this is the secret to top traffic

Do you think artificial surfing is exciting enough?

That's because you haven't seen the "crazy fish catching pond" yet.

Dozens of fish swam tirelessly, but were destined to have nowhere to escape.

Why? Because the pool is not big, but there are so many kids, like a group of little hunters swooping around the pool, the scene is completely filled.

The kid who caught the fish had “I am the champion” written all over his face.

Those who didn't catch the fish also became more and more courageous in the excitement.

Do you know how magical this experience is? It's much better than those "Buddhist" ways of playing fishing or catching fish.

Is it worth it to exchange a fish for a smile?

The fish we catch can be brought home and braised by our parents, and the taste will have a more "fruitful" aroma.

For the operators, catching dozens of fish a day costs only a few hundred yuan, but in return they gain return visits and good reputation from hundreds of families.

This is the real "child economy":

Use one fish to catch an entire market.

Why is the children's market a "stable money-making opportunity"?

Couples? Oh, they are "flash users".

I eat at your restaurant today, and check out someone else’s newly opened restaurant tomorrow. The repurchase rate is ridiculously low.

But parents are not.

Parents pursue "safety, peace of mind, and children love to go".

Do you think any parent with a child would say, "We're too familiar with this place, let's go to another one"?

On the contrary, they hope that the place will consistently meet their children’s expectations every time they visit it.

Therefore, once the children are conquered, the parents will naturally become loyal fans, and the repurchase rate will be sky-high.

Restaurant advertising to children is 100 times more effective than advertising to couples

Why are many shopping mall restaurants now starting to offer children’s meals and children’s areas?

Because smart businessmen all understand one thing:

Couples are traffic, children are stickiness.

A couple may eat it once at most, but a child may drag the whole family to eat it ten times.

If you give children a reason, they will automatically become little "billboards".

Imagine a child in kindergarten saying, "I caught a fish yesterday and had a kids' meal. It was delicious!"

This is more effective than spending 10,000 yuan to buy an ad on WeChat Moments.

Children are the "wind vane" of modern business

Do you want to make stable money?

Then you have to keep an eye on the child's sense of humor.

Do you want high repurchase rate?

Then you have to study the "addiction mechanism" of children.

Whether it is playing in the water, catching fish, or children's meals, parent-child parks, in essence, they are all saying one thing:

He who wins the hearts of children will win the world.

Nowadays, too many people are still eyeing couples to open "dessert shops" or "Internet celebrity milk tea shops", but they end up cooling down after a few months.

Those who really make money are businessmen who know how to "capture the children."

The future of business is the "children's experience economy"

If you are still thinking about how to attract adults with discounts, then you are OUT.

The real opportunity lies in how to make children have fun, eat well, and miss you when they go home.

Use "experience" to lock the baby's heart,

Use "word of mouth" to lock parents' money,

This is the core code of business at this stage.

Starting from the "baby-loving economy", and gradually building an ecological closed loop of consumption scenarios, you will find that traffic will come naturally and profits will naturally roll in.

Conclusion: Children are the engine of business, not the supporting role

In this era, the most powerful purchasing engine is not the middle-class parents, nor the "Generation Z" who are obsessed with appearance, but the neglected "little rascals".

They have natural attention span, strong appeal, and—the purchasing power of their parents’ full cooperation.

If you capture them, you will capture the consumption channel of the entire family chain.

In today's era of scarce attention, only brands that can make children scream can truly resonate with the market.

The hot-selling business of the future will not rely on traffic, but on "stickiness".

Final summary

• Surfing, fishing and other children's activities are popular in summerdrainageSharp weapon
• Capturing children's hearts is the key to conquering family consumption
• The experience of catching fish in the pool is more intense than traditional parent-child activities
• Children's package + parent-child experience to increase repurchase rate and reputation
• Couples have no loyalty, but parents have strong stickiness
• Replicating successful children's projects in other cities is a window of opportunity

So are you ready? For your next startup, target those kids with pigtails, ice cream in hand, and shouting, "I want to play again!" They're your true C-position users!