A failed case of an entertainment influencer who spent 5 yuan to invite millions of fans to promote products: 58 pairs of shoes tell you the truth

Spending 5 yuan on an influencer with tens of millions of followers to promote your product, only to see only 58 pairs sold, is that a bit ironic? You thought you'd see a surge in sales overnight, only to have the goods sit in a warehouse, rotting away.

Many people's eyes light up when they hear the phrase "tens of millions of followers," thinking it's a cash cow. But they discover it's anything but. Why? Let's explore the pitfalls behind this.

Tens of millions of fans = golden leeks?

Many businesses see internet celebrities with “millions of fans” as if they have seen a life-saving straw, thinking that as long as they open their mouths, their fans will immediately pay for it.

But the truth is, most fans of entertainment-themed content are just there to read jokes and gossip. You sell shoes? They're not interested at all.

It’s like when you are ordering songs in KTV and suddenly someone starts selling insurance, the atmosphere is gone in an instant.

Therefore, having more fans does not mean high sales. There is a huge misconception here.

Fans ≠ consumers, this is the biggest scam

Those entertainment fans usually just follow for the fun, and their attention span is only three seconds.

You ask them to pay for shoes? Sorry, I just want to watch a funny video and curse "hahahaha" by the way.

Therefore, many entertainment bloggers simply cannot convert. Even if you give them one million fans, the final sales may not be as good asXiaoHongShu(小红书)A buyer with 3,000 followers.

To put it bluntly, these fans are just numbers. They look sexy but are sad to use.

Spending money to buy a pit is actually paying the "IQ tax"

Many businesses think that paying for the booth fee is equivalent to buying sales. What is the result?

The MCN agency will tell you directly: "We only guarantee exposure, sales? It's impossible to guarantee."

This sentence translates to: You have the money, and as for how many pairs of shoes you can sell, that depends on your own luck.

Want them to guarantee sales? Sorry, that's probably just to make a bigger scam and make you pay more money.

A smarter way to play: Xiaohongshu Buyer List

If you really want to sell products, there is a "buyer list" on Xiaohongshu. You can just click on the top 100 and chat with them one by one. It is much more reliable than relying on luck.

Why? Because most of the sales figures on the list are real. At least you can see the data and not be completely blind.

Entertainment accounts with tens of millions of followers rarely appear on the list, which in itself shows that they have poor ability to bring products.

Even if the pit fee is cheap, there is no need to cooperate.

The most ruthless approach: Become an internet celebrity yourself

Have you ever thought that the most reliable way to sell products is to do it yourself?

The first one in a certain category on Xiaohongshu that I knowE-commerceBoss, that's how you do it.

He doesn't rely on others to bring goods to his store, but acts as his own buyer and brings goods to his own store. He can also earn commissions for selling a pair of shoes, and the profits are in his own hands.

The most amazing thing is that he keeps sharing his experiences and hangs out with a group of experts.

Everyone thinks he is sincere and his products are reliable, so they are naturally willing to help him promote them.

To put it bluntly, if you can't sell your products yourself, expecting influencers to help you sell them? That's like gambling with your life.

The real core logic: product is king

Many people always try to find shortcuts, like hiring an influencer to boost sales overnight. But the question is, is your product really that strong?

If the shoes themselves are not competitive, it doesn't matter who wears them.

Even if Li Jiaqi comes, he may only sell a few hundred pairs and then use your store as a background board.

Therefore, product strength is the foundation. Without product strength, the influencers you hire are just there to collect tolls.

Conclusion

Only by recognizing the illusion of traffic can we find the real path!

I spent 5 yuan to hire an internet celebrity to promote my products, but in the end only 58 pairs of shoes were sold. This is the cruelty of reality.

It tells us a stark truth:Traffic is not everything, and fans are not equal to consumers.

In this era of information explosion, what is truly valuable is not false excitement, but precise users who can be converted and solid product strength.

So, my point is simple:Merchants should either become internet celebrities themselves or find buyers who truly understand how to sell products, rather than being dazzled by the number of fans.

A truly successful business is definitely not built on stories like "spending 5 yuan to buy 58 pairs of shoes."

True masters will never be confused by false data. They will understand the logic behind it and grasp the essential laws.

As the ancients said, "A wise man is good at planning, but it is not as good as making decisions immediately; a wise man will make a thousand plans and will surely succeed."

Therefore, instead of spending a lot of money on luck, it is better to spend time and energy on polishing products and establishing real sales channels.