Article directory
- 1 Why do most cross-border e-commerce bosses become increasingly tired?
- 2 Strategy 1: Product grading and pricing to break the “egalitarianism”
- 3 Strategy 2: AI empowers product development to double and double again
- 4 Strategy 3: Make operations SOP-based; duplication is more valuable than hiring experts
- 5 Strategy 4: Focus on the supply chain, where the real barriers begin to emerge
- 6 Management is actually the shell of business thinking
- 7 Conclusion: Behind the doubling of profits is actually the improvement of thinking
Can you believe it? A cross-borderE-commerceThe boss, although he could achieve sales of over 100 million a year, was so exhausted every day that he wanted to "run away". As a result, we helped him with a few key actions, and in just two months, his profits doubled!
Does this comeback story sound like a melodrama? But it actually happened.
Many people thought that what we shared with them was some black technology, but in fact, they were all management actions based on business thinking.
Now I will explain these 4 key strategies to you separately. After reading them, you will definitely slap your thighs and say: I didn’t know it can be done this way!
Why do most cross-border e-commerce bosses become increasingly tired?
Do you think business is too difficult? No, it's the sheer volume of activity. Many cross-border business owners struggle with daily tasks: hundreds of SKUs, teams of dozens, and yet they're exhausted and still see minimal profits.
It's like driving an F1 car and then stepping on the accelerator on a dirt road in the countryside. It would be strange if it didn't flip over.
The boss we were helping was a typical "dirt-road tycoon." Sales were high, and things looked promising, but the company was plagued by internal friction, team efficiency was a mess, and money was being wasted on worthless initiatives.
When we gave him this set of "four major strategies", he suddenly realized: Oh, it turns out that doing business does not rely on brute force, but on precise management.

Strategy 1: Product grading and pricing to break the “egalitarianism”
Let me ask you a question first: Would you put the same effort into operating a hit product and a marginal product?
Obviously not. But in reality, many cross-border companies do just that: they treat all products equally, and as a result, their core products are not amplified, but instead are dragged down by the side products.
The first thing I asked him to do was Product classification.
- A-grade products: The bulk of profits, focus on operations, and more flexible pricing.
- B-grade products: Assist in filling and maintaining the market.
- C-class products: Clean up the edges and go wherever you can.
Once this adjustment was made, the profits of his core products exploded instantly.
Not only did profits increase, but inventory turnover also dropped significantly.
It's like fighting a war, concentrating artillery fire on the enemy headquarters instead of using firepower to kill mosquitoes.
Strategy two:AIWith the support, the product development speed has doubled and doubled again
In the past, he could develop a maximum of 7 SKUs a day.
I told him to use AI tools to optimize the R&D process and semi-automate the entire process of research, titles, descriptions, and pictures.
Guess what? They can produce 30 SKUs in one day!
What does 30 SKUs mean? It means a higher rate of hit products, which means a doubling of market coverage.
Just like in the past when we relied on manpower to dig wells, we dug 7 wells a day, but now we use excavators, we can dig 30 wells a day. Of course, the probability of a spring bursting has greatly increased.
What are the key factors in cross-border e-commerce? Speed and scale!
The emergence of AI is not icing on the cake, but it allows you to instantly replace your "nuclear power engine".
Strategy 3: Make operations SOP-based; duplication is more valuable than hiring experts
In the past, this boss's biggest pain point was operations. "Excellent operations" were hard to recruit, and even those hired were prone to running away. Consequently, the business was completely bogged down by personnel.
My advice to him is: break down all the operations into SOP (Standard Procedure).
From product selection, listing, advertising, to customer service, every action is done in a way that "newbies can follow."
The current situation is that assistants can handle the senior operations of the past, and the replication efficiency has increased exponentially.
The boss even said: "I feel like I don't need a few experts to make 5 million. I was just overthinking it before."
It's like McDonald's, which doesn't need chefs but relies on standardization.
Just like cross-border e-commerce, Only by breaking down complex actions into fool-proof processes can enterprisesunlimitedexpansion.
Strategy 4: Focus on the supply chain, where the real barriers begin to emerge
The last key action is actually the most long-term moat: supply chain upgrade.
He had previously only negotiated prices with the factory, but hadn't realized the factory itself could be optimized. When he delved deeper into the factory, he discovered numerous inefficiencies that could be significantly reduced with minor modifications.
This is the real barrier. Products can be copied, advertising can be imitated, but your deep connection with high-quality factories and the ability to drive their upgrades are the moats that others cannot imitate.
Ultimately, cross-border e-commerce depends on supply chains. Traffic and platform policies are constantly changing, but once you master the supply chain, profits are guaranteed.
Management is actually the shell of business thinking
When the boss said to me: "It turns out that doing business can be so easy."
I laughed. Many people treat management as a "high-brow subject," learning a bunch of methodologies but then applying them in the wrong places.
I've always said that business is essentially about mindset. Every management action should be like a precision bomb, with no waste. Management actions should be precisely targeted at areas where business improvement is needed.
In this way, every little thing the team does can directly drive performance upwards.
I often say that the biggest problem for most bosses is that they forcibly separate business and management.
Many people think that learning management is just about memorizing a few sets of methodologies, but there are as many management methods as medicine bottles in a pharmacy. You have to understand the symptoms first and then prescribe the right medicine.
If you use the wrong methods, it is like taking the wrong medicine. Not only will it be ineffective, it may also make things worse.
Business is the disease, management is the medicine.
Management is not about showing off, but the antidote to business.
The purpose of management is not to "take medicine" but to "cure the disease".
Only by recognizing this can we truly understand the pulse of corporate growth.
Conclusion: Behind the doubling of profits is actually the improvement of thinking
Cross-border e-commerce sellers want to double their profits, not by luck, but by improving Systems thinking.
- Product classification allows resources to be concentrated.
- AI development makes efficiency soar.
- Operational SOP allows unlimited replication.
- Upgrading the supply chain makes the barriers more solid.
These four actions, like four pillars, support the transformation of the enterprise from chaos to ease, from anxiety to efficiency.
Therefore, the real master is not to put out fires every day, but to make the company Self-operation, like a well-oiled machine, automatically generating profits.
Who does the future belong to? To those who can simplify complexity, to those who can find order in chaos.
The battlefield of cross-border e-commerce has become increasingly fierce, but in the end, what matters is management wisdom.
And wisdom is always more valuable than brute force.
Final summary
- The key to doubling cross-border e-commerce profits lies in adjusting management actions around the core business.
- Product classification is the core starting point for profit explosion.
- AI-driven development doubles the number of SKUs and the chances of hit products.
- SOP-based operations allow teams to replicate efficiently and reduce dependence on talent.
- Supply chain upgrades are the real long-term barrier.
Remember: if you prescribe the right medicine for your disease, doubling your profits is not a dream!
👉 Now the question is, is your company acting recklessly or doing things precisely?
The answer determines whether you can double your profits in the next two months.
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