Article directory
- 1 The essence of making money is the game of supply and demand
- 2 Why is the industry so competitive nowadays?
- 3 The secret of the local market: the national market is very competitive, but the local market is not competitive
- 4 Another example: Bathing your pet is better than washing your car.
- 5 Opportunities never disappear, they just hide in a new place
- 6 Optimists see opportunities, pessimists only see pressure
- 7 Human needs are a black hole that can never be filled
- 8 The stronger your ability, the more opportunities you have to make money
- 9 Cognition is the underlying operating system of all earning power
Making money has never been about luck, but about insight.
The industries that are truly easy to make money in today are always hidden in the gap of "imbalance between supply and demand".

The essence of making money is the game of supply and demand
How does money come from? It’s actually very simple.
When there is something that many people want but few can provide, money will automatically flow to those who can provide it.
This is the magic of "supply and demand imbalance".
When supply exceeds demand, whether you sell pancakes, repair mobile phones, or run a pet shop, as long as you can meet the needs of that group of people in "urgent need", you can earn their money.
For example: selling popsicles in the summer and hot packs in the winter - this is not cleverness, but understanding the rhythm of the market.
Why is the industry so competitive nowadays?
Looking around, almost every industry is in a state of flux.
The streets are crowded with milk tea shops, anchors are everywhere, and short video content is massively repetitive.
why?
Because there is too much supply, demand is dispersed.
Everyone is trying to grab the same pie, so of course it's getting harder and harder to get a piece of it.
At this time, you should not try to "roll" that piece of cake, but go find the piece of cake that no one is watching.
The secret of the local market: the national market is very competitive, but the local market is not competitive
What’s interesting is that just because the national exam is available doesn’t mean it’s available at your doorstep.
Let me give you a real example: There is a veterinarian near my friend’s house, and he doesn’t usually advertise.
One day, someone spread the news that "this person is very accurate in judging cats and dogs".
From that day on, his doorstep was never empty.
If you have colds, diarrhea, or skin diseases, go to him.
He can easily support his family just by relying on a few surrounding communities.
This is a typical "supply and demand imbalance".
There are many people who keep pets nearby, but few veterinarians.
Therefore, as long as he is willing to serve customers well, customers will come to him even without advertising.
Another example: Bathing your pet is better than washing your car.
In the same place, there is also a pet bathing shop.
It costs 40 yuan to wash once, and 30 yuan per time if you apply for an annual pass.
Looks expensive? But there's still a queue!
why?
Because it is the only pet bathing shop nearby.
You see, the business of washing cars for 30-50 yuan is actually not easy to do - because there are too many car washes, there are three or four on that street alone.
But pet bathing? Unique.
This is the benefit brought by "imbalance between supply and demand".
Opportunities never disappear, they just hide in a new place
The opportunity to make money has not disappeared, it has just changed its location.
Smart people don't rush to grab customers in busy places. Instead, they quietly observe in the corners: Where is the demand? Where is there no one providing it?
such as:
- Anyone come to trim your cat's claws? No.
- Are there any people who teach seniors how to use mobile phones?
- Is there anyone who helps write short video scripts for others? Not many.
These seemingly insignificant market segments actually contain "gold mines".
Optimists see opportunities, pessimists only see pressure
To an optimist, everything is an opportunity; to a pessimist, everything is hopeless.
In the same city, at the same time, some people are complaining that "money is too hard to make", while others are quietly counting their money.
why?
The former was "frightened" by the environment, while the latter "found" a gap in the environment.
If you keep staring at the Red Ocean, you will naturally gain nothing.
But if you can look up more often and go to those corners that have not been discovered by others, that is the starting point of your fortune.
Human needs are a black hole that can never be filled
Human needs are like a stomach that is never full.
You think the market is saturated? Actually, your vision is too narrow.
For example, ten years ago, who would have thought that someone would be willing to pay to “eat spicy strips on someone else’s behalf”?
Who would have thought that “renting a partner to go home for the New Year” could become an industry?
demandunlimited, as long as you can see it and act first, you can become one of the first people to eat meat.
No matter how small the demand is, as long as there is no supply, you can easily take off by being the first one to do it.
The stronger your ability, the more opportunities you have to make money
When you think at different depths, you will see different opportunities.
In the same city, some people only see rising prices, while others see the potential of "community group buying".
On the same road, some people see the hustle and bustle of traffic, while others see business opportunities for "advertising."
Opportunities are always there, but some people just don't notice them.
Cognition is the underlying operating system of all earning power
Many people "cannot see opportunities" not because they are unlucky, but because they are stuck in their own cognition.
LifeBeing too busy, overwhelmed by information, and too closed-minded is like having dust covering your eyes, unable to see clearly where the light is.
But as long as you are willing to think one step further, take one more look, and ask one more question, the world will become different.
People who make money are never the smartest, but the most "curious" ones.
Conclusion: Imbalance between supply and demand is the secret to wealth
Ultimately, the logic of making money will not change:
Wherever there is pain, there is money; wherever there is urgent need, there is opportunity.
A market with an imbalance between supply and demand is like a gold mine that has not yet been mined. Whoever digs first will get rich first.
If you want to make money, you need to train your "market sense" and look for those neglected needs like a hunter.
As long as you are willing to observe carefully, take action bravely, and continue to learn, one day, you will easily earn the money that others dream of in areas that others cannot understand.
Final Thoughts
- The fundamental principle of making money is supply and demand, not the level of effort.
- There are many industries that are "competitive" now, but that doesn't mean that "everywhere" is competitive.
- The small and beautiful local market is actually easier to enter.
- Opportunities are everywhere as long as you stay sharp and curious.
- The imbalance between supply and demand is the ultimate code for making money.
Smart people don’t compete with others for the market; smart people create their own market.
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