Chen Weiliang: How to design a professional and memorable official account avatar? 4 cores & 3 design principles

Chen Weiliang: How to design a professional and memorable official account avatar? 4 cores & 3 design principles

When we make WeChat public account, we must carefully design the avatar of the official account, so that users can quickly remember and remember you.

The profile picture of the WeChat official account is the presentation of the appearance of the official account. Do you want to have a good-looking appearance?

Now let’s summarize the 4 cores of professional and easy-to-remember official account avatars.

XNUMX. Simple style

1. Less is more, less is easier to remember.

2, are very simple, very clear and easy to remember

XNUMX. Bright colors

1. Do not use too many colors, 2 colors are the best, and no more than 3 are recommended.

2. The color is full, bright and pure, and dark colors should be used less and not blurred.

XNUMX. Name related

1. The avatar should be clear at a glance, preferably associated with the name.

2. Name and avatar are systems, which complement each other.

Four, can see clearly

1. All elements on the avatar must be clearly seen, no need to click to enlarge.

3 Design Rules for Official Account Avatars

XNUMX. Use the public account name

1. Use the full name or the first character of the name as the avatar, and the background color is the brand color.

2. Reduce the font design and keep the font unchanged as much as possible.

Second, usepersonMake an avatar

Use your real avatar directly:Li Calli, Luo Ji Siwei
Specially designed comic avatars:Mimon, I am Sister Feng, etc.

XNUMX. Make avatars with connotations

1. Design avatars from the brand personality and content attributes of the official account.

2. Communicate with the designer many times to ensure that the description of the avatar is clear.

Please Note

The name and avatar of the WeChat official account are the elements that users contact the most, and it is also the WeChat public account.Public account promotionReflection of brand value.

A good public account avatar:AlienUFOthe truth,message from aliens

Bad public account avatars:Wu Xiaobo Channel, Science and Technology Aesthetics