Chen Weiliang: Discussing my experience of studying in the academy (July 2017, 7 Class 24 group discussion)

Chen Weiliang: Thanks to my classmates for discussing myIntercept CollegeCourse Learning Experience (Group 2017 discussion on July 7, 24)

1. Which of the two titles will attract you to click more?
(1) The post-90s generation gave Lenovo an annual salary of 50 to reveal how he succeeded in counterattacking [dry goods]
(2) The post-90s wrote more than 100 articles with 10+ articles, and gave Lenovo internal training to see how he did it (tutorial)

2. I still feel that the writing is not good enough. I wonder if after reading this article, does it arouse your desire to enroll in the study course?

3. There is a QR code of the official account at the end of the article. Are there any pain points that attract you to scan the code to pay attention?

4. What are the shortcomings of my official account, which will automatically reply after following it?

5. I started this account in April this year, but honestly, I didn’t make it well, because I was optimizing other websites and other official accounts, but the user population was completely irrelevant, and I couldn’t use the existing account to push. this number.

Now that I have learned Mr. Congee Zuo Luo's course, I decided to do it well. In fact, there are still many things that are not good enough. If anyone feels dissatisfied, please feel free to say it. I want to do my best. better, thanks ^_^

'The post-90s wrote 100 articles with 10+ articles and gave Lenovo internal training to see how he did it (tutorial)"

@ Shu Yuan | Shenzhen | Education and Training
This article seems to be a bit of a hard promotion. I have read many articles on this kind of promotion before, and their transitions are very natural.It's like I saw it on Li Shanglong's public accountSocket AcademyThe promotion of , and the excessive up and down is very natural, which makes people feel that I accept this advertisement and are willing to pay for it.I will also silently like and forward this ad in the back. @Chen WeiliangIn terms of content, I think you can give a specific pain point, what was the situation before the study, and how did you solve it after taking the course.Class discussion and learning, daily discussion summary I think this is a highlight of our current study, although there are others, but others may not do so well.You can highlight the value of this course even more.

@周振玎-Nanjing-Qing Clover Net
Before I read this article, I showed this article to my colleague, the name could attract him, but after reading the article he asked me if the advertising was too obvious?Before reading this article, I only read the title, I thought it was a note-like sharing article, but after I clicked it, I found that more problems were thrown. In the end, it all boiled down to Teacher Porridge's course, which can be solved in one course. all questions.This gives me the feeling that the substitution is not deep, but more like a pure marketing article.The soft article that prompted me to buy the Congee Teacher course is actually very representative. The image of Congee Teacher created is very representative of the public and can meet the expectations of most people. Without background, it depends on hard work. He can do us as well. The feeling of being able to do it.So how did he do it?Can I do what he did?Is it possible that I can do as he did and be successful?So I bought it.There is no such feeling in your article. I just think that I have the question you raised, but it should not cost money to buy it. I can't find it on the Internet.At this point, you can re-read your article from a different angle as a non-purchaser. @Chen Weiliang|Lamis |We Media

I personally don't agree with the way that you can only leave a message after you set the following.Maybe you think so from the point of view of increasing fans, but users have to ask questions about your advertisement. If you want me to pay attention to ask questions, then I'm sorry, I don't have the time to pay attention and then find your point of this article. Open to comment.Not good for your marketing purposes.It is not good for users who agree with your point of view to support you and assist you, and it is also not good for users who have doubts about your advertisement to be resolved through the author's reply. Because they cannot leave a message directly, he may quit directly.

However, your official account QR code is much smaller than your personal WeChat QR code, so it's easy for people to ignore it...

@yunxi-湖南-teacher
The title is quite attractive.But after reading it, it feels a little empty.First of all, there is too little introduction to Mr. Congee. It can be summed up in three or two sentences, which does not show his personality.Remember that introduction, let's go to thisnew mediaThere are many experiences of porridge teachers on the soft area of ​​the class, which is very down-to-earth.Then, you can also write about what problems you solved when you took this course, and compare before and after learning, that is, add some of your own thinking.Finally, at the end of the article, I feel that I have a lot of advertisements, not to mention that I have to pay attention and leave a message. This is a bundled sale.

@latenight|Kunming|Magazine

The second title is better.I think we can add more time: write 1 articles of 100+ in 10 year, give Lenovo and L'Oreal internal training, how did the post-90s do it (of course, the title is already very attractive)

But the content is not as good as the title.Structurally, the content is divided into the following parts:
1. Congee Zuo Luo is awesome & who is he? (180 words)
2. My learning experience (490 words. For users who are strangers, he will not be interested in this part)
3. My learning effect (210 words. Users will be very attracted to this part)
4. I think it is very good, so I recommend you to learn it too (280 words)
5. Scan the code to learn & advertise

better logic

The chronological order is logical, but their respective lengths are not appropriate.The logic I like might be something like this:
1. The learning effect is super good (10 minutes of study, the number of article views will increase by 10 times.)
2. I worshipped a person as a teacher (the strongest in historyMicro MarketingPost-90s porridge Zuo Luo, all kinds of awesome)
3. Spoilers for some dry goods (choose those parts that are easy to use and make people stunned at first glance to attract people. Or rewrite some of the articles that have been pushed according to what they have learned, so that people can feel that learning is very interesting at first glance. Effective, you are no longer Wuxia Amon.)
4. Congee Zuo Luo is so cool, what story does he have?
5. My feelings (the era of Internet + everything is a great era. To realize your dreams, pay tribute to lifelong learners. I will continue to share the good things I have learned in the official account, thank you users for evolving with me )
Advertisements can be added in 4 and 5 parts. @Chen Weiliang|Lamis |We Media

@周振玎-Nanjing-Qing Clover Net
@weiwan|kunming|magazine The content layout is very clear, and it also conforms to the user's perception. I agree with this way of writing

@Niu Mom|Hubei|Mother and baby
I think there are too many words to guide attention later. There are only a few QR codes, which should be shortened.

@王华Xian cargo cloud network
Everyone has paid attention to the content. Just looking at the title and abstract, it is a little long. Remember that the abstract in the teacher's course should be more concise.

Title, what if you don't give Lenovo internal training?
Abstract: After reading the dry goods of this article, you are the dark horse of WeChat

You are the dark horse of WeChat operation

@Gu Xin|Beijing|New Media English
WeChat operation, I think these 4 words are too niche;

No 10+ articles this appealing;

I think the introduction is a highlight, a summary of the article, allowing the reader to choose whether or not to read it.
But the text is just the opposite. If you want to write your inspirational story, you can write about how you worked hard, instead of giving Teacher Porridge a bunch of titles first. This is hard and broad, too hard.
I think it's better to use how you learned, how to advance from a public account Xiaobai to a master, start here, and at the end you can say how good the porridge teacher is.Such logic would be more comfortable

@陈穩良|Lamis|From the media
That "Small Survey", I just added it today, try to see the "Small Survey", do you have any comments?

@王华Xian cargo cloud network
Can I say that the small survey is very novel, usually in the text, or directly in the title.Put it in the automatic reply. See you for the first time. I can't open it. You can directly pull up an exchange group and put the exchange group in your menu bar.

Chen Weiliang's summary

Yesterday, I only wrote about my own learning experience, and it was not very good because I lacked many key value points.

If you only write about learning feelings, but have not written a good promotionCopywriting, the subsequent parts can be directly reprinted or rewritten to promote the copy that Mr. Congee has already written (this should be done).

Otherwise, people will only look at our learning experience, and they will not scan the code without Mr.