Chen Weiliang: Analysis of how to set the menu of Wang Xinling's fans' WeChat public account because her private photos were leaked

Wang Xinling's private photos leaked:

How to set up the menu of Wang Xinling's fans' official account (secret)

Recently, Wang Xinling's private photos were leaked, and major media are reporting this incident:

Recently, Wang Xinling's private photos have been leaked, and all major media are reporting this incident. Now I'm a little tired of watching it, so let me share something different!

Wang Xinling WeChat Index

2017年7月27日“王心凌”的微信指数——1311340（130多万）：

(Usually, the WeChat index of "Wang Xinling" is more than 1:

Since Wang Xinling is a star, he must have a large number of fans. In the era of WeChat Internet, if there are fans, there will be an official account, so I will complain about the official account of Wang Xinling's fans!

Wang Xinling's official account

I searched the official account and was looking forward to it, but at present I can only search for the official account of "Wang Xinling Support Group" which claims to serve Wang Xinling fans, and the latest update was on February 2017, 2, the date since the last update is On September 27, the last update was on November 2016, 9. It is updated once a year. It has not been updated for a long time...

The service subject of this account is an "individual", who is a male. It really doesn't look like Wang Xinling's official support group. Who told her not to open a public account to share?

After I paid attention, I found that this account only allows users to reply to the "menu" before they can get the menu bar (on the surface, this looks very professional, but it is actually a very tasteless menu bar display method). People are not happy to see it!

Official Account Menu Settings Suggestions

You can directly set the menu bar, so that users can directly click to obtain related services, instead of replying to messages with keywords.

There is still a lot of room for improvement in the menu bar settings of the WeChat public account "Wang Xinling Support Group". It only allows users to reply to keywords, which is quite troublesome. Generally, if they are too lazy to reply, they simply do not reply.

(Let's share the WeChat public account setup menu bar tutorial)

The role of the menu bar of the official account

First of all, we must clearly know that the function of the WeChat Official Account’s good menu bar is a “directory-type indexing tool”, and users can more efficiently find the required services by clicking on the menu.

(Moreover, it cannot be set according to the idea of ​​the official account operator, but needs to be set according to the specific needs of the target user)

3 menu bar usage scenarios

1. If someone wants to buy a course, go to the menu bar of the official account to check;

2. If someone wants to see my featured articles, they also go to the menu bar of the official account to view;

3. Someone who wants to reprint one of my articles needs authorization, just go to the menu bar of the official account to view.

6 Ways to Play WeChat Official Account Menu Bar

01【Provide featured article classification】

This is the standard configuration of the official account menu bar, which meets the most basic needs of users.

Purpose: To improve the friendliness of new users and increase the loyalty of old users.

Form: It is necessary to refer to other public accounts, and it is most important to optimize the user experience.

02【Make key services the best】

Key services: whether users can quickly obtain services through the menu bar
Writing articles as a key service for content accounts: Viewing selected articles is a media service, only providing traffic for its key services
Analysis from a different angle: according to the situation of different services, set a better menu bar for users

03【Provide cooperation contact information】

1) Content cooperation:Let users contribute, or users want to reprint articles to view the authorized format, make appointments for interviews, etc.

2) Business cooperation:Advertising Services.

3) Recruitment:Talent recruitment.

4) Community:Set up fan groups, industry exchange groups, and paid learning groups according to the situation.

04【Let users know more】

About Us → Learn About Us(Let users understand the situation of in-depth understanding of the official account)

Used here to illustrate:Who is the operator?Introduction to business experience, why do you want to make this WeChat public account?What's the content plan?and display works.

Write a special article to share:Founder, editorial team, original intention, business philosophy, values, mission, founding time, achievements and honors, etc. what users want to know.

05 [Recommend other platform accounts]

Many official accounts will recommend their own APP applications, because their core services are used on the APP, and some official accounts will recommend their own websites, Sina Weibo and other accounts on other platforms, allowing users to follow them .

06【Recommend recent activities, products or services】

such as recommending the most recentmeditationGroup activities, or recent new products or services.

The above are the 6 menu bar methods suitable for most public account settings. We can flexibly set and adjust according to our own public account situation.

It is recommended to set to:2 fixed menu bars + 1 changing menu bar (change the menu bar to put the most recent main activity, product or service)

Please Note

1) The menu bar needs to be optimized and updated regularly

For example, when viewing the background data, which menu bars with high click-through rates are placed in good locations, those with low click-through rates may need to modify the menu bar name or change the location of the menu bar.

2) Don't be too fancy, the core is to solve the problem

Some WeChat public account operators like to set the menu bar too dazzling and fancy, but this is not recommended. As long as the name is incomprehensible, users need to click and guess one by one.

Because the menu bar is a "catalog indexing tool", we must help users solve problems efficiently and let users quickly find services as the core.

In fact, many WeChat public account operators have not considered this issue. Very important links are not set, but useless things are set in the menu bar.

How did I get the menu bar of the official account?After long-pressing the QR code to follow, you can view the menu bar of my official account.

^_^ Welcome to leave a message: How would you set the menu bar of the official account after reading this article?