How to do a good job of WeChat public accountPositioning?
December 4 2025Socket AcademyGroup discussion essence
Discussion event on August 2017, 8 (atIntercept CollegeClass 14) This is the question asked by "Gao Mou":
"Today, it was released and promoted through the circle of friends, and there was also a promotion by a writer friend. The number of readings exceeded 1000, but the increase in attention was only about 30. I posted this group. I want to hear everyone's real opinions, whether this article has been promoted or spread. Value, how should it be perfected [smile]"
my answer is as followed:
(Only when you first clearly know what the purpose is, can you play a greater value)
3. Before positioning, please ask yourself these XNUMX questions:
1) Who are the target users of my official account?
2) What are their 3 biggest pain points?
3) What solutions can I offer?
XNUMX. Want to attract users' attention?To give users a reason to follow you:
Design images that guide attention from users’ pain points.
If you do a good job of guiding the attention of the picture, the user attention rate will be improved ^_^
Or you can refer to the following two WeChat public account guide pictures for typesetting (please reorganize the language):
"Annie", the monitor of class 14 of the academy, looked at my answer and said:"I have read these few words of yours several times, and they are very useful."
Also, another student said:"It's very useful, you should ask yourself well."
The following is the reply of "Gao Mou" classmate:
I do microE-commerceYes, it only started in March. There are more than 3000 Weibo friends, and they are still working hard. More than 40 Weibo friends have turned into my partners.However, there are more than 90 people born in the 500s who have experienced harm at the same time in the country. In the end, I learned that most of them were converted through live broadcast or Weibo fans, and some of them had a foundation in front of them.
I wasSmall trade, E-commerce Xiaobai, age 51, can't talk about appearance.The knowledge base is thin, and I can't write any attractive Weibo at once.We have a mentor who said that the official account is an aerial weapon, which attracts fans very well.So I applied for a public account.
At the beginning, based on the writing of nearly 1200 gratitude journals in the past, I was welcomed in WeChat Moments. Before Mother's Day, I wrote 75 articles, with a maximum reading volume of XNUMX, and only XNUMX followers. I felt slow and did not start writing for more than two months.
Recently, I was encouraged by my teacher to start over. I want to be a transformation, and I want to attractMicro MarketingInterested people pay attention, but there are still no specific ideas and goals.When I just read the question from classmate Chen, it was like pulling me out.I have been taking the time to make up for the courses I have dropped recently. In addition, I designed a writing direction and goal idea, and took it out and asked my classmates for advice.
Anyway, thank you in advance.
I just paid attention to the reading volume. After forwarding it yesterday, the reading volume reached 3000, but there are only more than XNUMX followers...
(Then we chatted off and on in private for about 3 hours, so I won't disclose it here because it's the other party's privacy)
Summary: Official Account Positioning Model
Don't talk nonsense, the following is the "public account operation positioning model" (please study carefully) welcome to collect and forward!
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