How do individuals/enterprises register for the WeChat public account platform?Free application steps & process

either personallyInternet marketing, enterprise doWeb Promotion, have registered WeChat public account to doWechat marketingDemand.

What is WeChat public platform?

• WeChat public platform is mainly launched for celebrities, governments, media, enterprises and other institutions.new mediaCooperative promotion business.
• Here, you can promote your brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, increase brand awareness, and create a more influential brand image.

Is there a fee for public platform registration?

At present, the registration of an account on the WeChat public platform is free, and there is no need to pay any fees.

However, if a company wants to certify its WeChat official account, it needs to pay a certification fee.

• Chinese enterprise certification fee: 300 RMB
• Overseas enterprise certification fee: 99 US dollars

Public platform account type

Service number: Mainly biased towards service interaction (functions similar to 12315, 114, bank, provide binding information, service interaction), can send 4 messages per month;

For people:Media, business, government or other organizations doPublic account promotion.

Example of service number ▼

Subscription number: Mainly for conveying information to users, (functions similar to newspapers and magazines, providing users with news information or entertainment), and can send 1 message per day;

For people: Individuals, new media, businesses, governments or other organizations.

Example of subscription number ▼

Tips:

• 1) If you want to use the public platform to simply send messages and do publicity and promotion services, it is recommended to choose a subscription account;
• 2) If you want to use the public platform for product sales, it is recommended to choose a service number, and you can apply for certification laterWeChat paymentmerchant.

WeChat Official Account Registration Process

Step 1:Register WeChat Official Account Platform

Log in to the official website of the WeChat public platform through a computer ▼

• Click "Register Now" in the upper right corner ▼

• becauseWeChat public platform integrates overseas version: allows foreign companies to register public accounts.
• So ifE-commerceOrSmall tradeThe target group of people is overseas users, and they can also apply for a WeChat public account on the WeChat public platform (China version).

Step 2:Select account type ▼

Step 3:Fill in the information for registering the WeChat public account

• Fill in the registration email (register with an email that is not bound to WeChat)
• Set official account login password ▼

Step 4:Log in to your email and activate your WeChat public account

• Log in to your mailbox to check your emails and activate your public platform account.

Note: If you do not receive an email

• 1) Please check whether the email address is correct, if not, please go back and re-fill.
• 2) Please check whether the mailbox settings have set up mail filtering or check the junk box of the mail.
• 3) If you still haven't received the confirmation, please try to resend (click "Resend" on the page).

Click the link address in the email to complete the activation ▼

Attention points

• 1) If the link address cannot be clicked or jumped, please copy the link address to the address bar of other browsers (such as IE) to enter the WeChat public platform.
• 2) The link address is valid within 48 hours, and you need to re-register after 48 hours.

Step 5:Select the corresponding type

When registering a WeChat official account, you can select the corresponding type according to the purpose of the official account ▼

• If the information registration part of the enterprise/media/government/other organization type cannot be provided, it is recommended that you choose to register an individual type of public account.

The following figure shows the display effect of the subscription number, service number and enterprise WeChat on the mobile phone ▼

Prepare materials

What materials do I need to prepare for registering a public platform?

1. email address;
2. login password;
3. yourcellphone number;
4. your ID card name;
5. your identity card number;
6. Your WeChat account that has been bound to a Chinese bank card;

The following are the materials to be prepared for WeChat public account registration ▼

The various types are described as follows:

"type of enterprise

• Including: enterprises, branches, enterprise-related brands, products and services, as well as public accounts of recruitment, customer service and other types.

"media type

• Including: newspapers, magazines, television, radio, news agencies, other media and other types of public accounts.

"Government" type

• Including: domestic and foreign, at all levels, various types of government agencies, institutions, social organizations with administrative functions and other types of official accounts.
• At present, it mainly covers public security agencies, party organizations, judicial agencies, transportation agencies, tourism agencies, industrial and commercial tax agencies, municipal agencies, foreign-related agencies, etc.

"Other Organization" Type

• Including: official accounts that do not belong to corporate, government, media, or individual types of organizations.

"personal" type

• Including: public accounts registered, certified and operated by natural persons.

Step 6:Select body type

For information registration, self-employed (self-employed persons) remember to select company -> type of individual industrial and commercial household ▼

Step 7:Fill in the main information

After self-employed people choose self-employed, fill in the company name, business license registration number▼

step 8:Enter official account information

After entering the official account information, click "Finish" ▼

How to promote WeChat public account?

After registering the WeChat official account, the next step is to learn how to promote the WeChat official account. If you have some money, you can spend some money to advertise, and use the influence of new media and big coffee to promote it. You will see the effect soon. A simple and quick way to leverage propaganda (Intercept CollegeSome people are also using this trick for WeChat public account promotion).

What about the vicious circle?

However, if you only rely on spending money on advertising, as long as the project is in a loss, it is easy to enter a vicious circle.

therefore,Chen WeiliangIn order to help you inject more free new traffic, we specially summarize the "new flow theory":

But since it's not too early, I will analyze the new traffic theory and cases when I have the opportunity, and share this "new traffic theory" on my WeChat public account. Welcome to scan the code and follow ^_^