Case Study of New Traffic Theory: How did the little fairy take advantage of Jay Chou's concert to increase Weibo fans by 45?

new flow theoryCase study: How did the little fairy take advantage of Jay Chou's concert to gain 45 followers on Weibo?

Andy Warhol said: "In the future, everyone will be a celebrity for 15 minutes."

It seems that Andy Warhol did successfully predict the arrival of the mass media era:

• Decades later, 47-year-old Aunt Susan swept the world overnight with her stunning singing in "British Idol";
• Li Yuchun, who was in his early 20s, stood on the stage of "Super Girl", from an unknown Chinese student to an Asian idol on the cover of "Time" Weekly.
• The birth of these super icons, one after another, confirmed Warhol's foresight.

October 2017, 10, Jay ChouHangzhouA certain clip of the strongest concert on the surface was swiped on Weibo and Moments.

The reason is that during the song ordering session at the concert, a fan ordered a song for his ex-boyfriend who was about to get married - "What a Man".

The following is the video, the wonderful dialogue:

Jay: Tell me what's your name?
Fan: My name is Little Fairy.

Jay: How old is this year?
Fans: 23 years old.

Jay: 23 years old?Well maintained...what song would you like to order?
Fans: My ex-boyfriend should be there today.

Jay: Ex-boyfriend?Wait a minute, let me ask, is your ex-boyfriend offstage or onstage?
Fans: My ex-boyfriend is offstage and my husband is on stage!

Jay: Come on, tell me where is your ex-boyfriend?
Fan: I don't know where he is, but he's getting married soon.Although he is ugly and his eyes are blind, I still want to bless him, I want to order "What kind of man" for him!

Jay: I guess his ex-boyfriend's wife was there too, right?
Fans: Come and zoom in a little, let his wife see how beautiful I am!

Jay: Then we are going to give the song "What Kind of Man" to this man's ex-girlfriend. Can we give it to him?I don't know what mood to use to sing... Or is it a good mood to bless.

截至2017年11月11日晚上8点27分，“我叫欧拉” 微博截图如下：

(3 Weibo reposts, 13 comments, and 35 likes)

right now,Chen WeiliangJust use the new traffic theory to analyze how this "little fairy"'s Weibo has rapidly and violently increased fans?

Choose a platform

Under normal circumstances, even if you enter a high-traffic platform, due to many objective factors, spending money to buy traffic may not achieve the expected user attention rate. For those who need to increase their fans, it is very important to choose a platform.

Therefore, in terms of platform selection, the little fairy took advantage of Jay Chou's concert.

research platform

Research Platform Rules:The little fairy seized the 5-minute opportunity to play smart, knowing that this was a good opportunity to use Jay Chou to create a hot spot and become the focus of the public.

She leveraged her strength to create topics, and she successfully gained a large number of users' attention by leveraging the method of holding Jay Chou's concert thighs.

Why was so lucky to be drawn by Jay Chou?

Platform recommendation mechanism:In fact, someone said on Zhihu that as long as a deposit is paid to the organizer, the lighting engineer will deliberately hit that direction to be selected by the star to order a song. If he is not selected, the deposit will be refunded.

Inside Tickets:Judging from the tickets posted on Weibo, the word "administrative" is written on it, indicating that this is an internal ticket, which is basically a default.
(Jay Chou concert, internal "administrative" tickets)

Research user behavior:The little fairy took advantage of Jay Chou's concert, because she knew that the crowd who went to the concert were all young Internet users who were very sensitive to Jay Chou's topics, and they were also people with dissemination.

Perform task

Next, it's time to execute the mission!

Do tasks according to platform rules:In the song order (opportunity for the public to focus), if you only order a song like most people, it is not easy to attract everyone's attention.

So I didn't use conventional methods to bless my ex-boyfriend. Instead, I expressed my inner dissatisfaction, saying that he was ugly and blind, but I still wanted to bless him and ordered "What kind of man" for him.

Send information by user behavior:In fact, the song "What Kind of Man", such a contrasting behavior, coupled with a particularly humorous on-the-spot performance, can be said to be very successful in arousing everyone's sympathy. Resonate), and finally produced a violent explosion effect for her!

Weibo brings super topic:Whether it's the Weibo thanking Ren Jialun for taking care of her, or the Weibo that continues to hate her ex-boyfriend, she has brought the super topic of the two artists.Anyone who has done Weibo marketing knows that this will help increase the exposure of Weibo content.

It can be seen that the little fairy has gained a lot of attention from Weibo, and the effect of this hype explosion can be said to be carefully plannedInternet marketing,Ha ha!

Before the end, send it againChen Weiliang 100 % original summary of The New Traffic Theory.