Chen Weiliang: How to become a marketing expert?Deliberately practicing techniques to become an industry expert

Chen Weiliang: How to become a marketing expert?Deliberately practicing techniques to become an industry expert

Why most people can't do things, some masterspersonBut deliberately do it effortlessly?

The key factor in determining the level of greatness and the level of mediocrity is neither talent nor experience, but the degree of "deliberate practice."

For example, football fans are just enjoying the process of playing football, and ordinary football players are just training and participating in games according to their usual routines;

The top football players, on the other hand, are constantly finding the inadequacies of their existing abilities and constantly challenging and practicing difficult movements in ways that they are not comfortable with.

How to practice deliberately?

• 1. Avoid AutoComplete
• 2. Get out of your comfort zone
• 3. Sacrificing short-term interests
• 4. Lots of repetitive training
• 5. Get continuous feedback

Deliberate practice in any profession means getting out of your comfort zone - learning a lot, finding difficult tasks, and doing a lot of training in ways you're not used to.

(1) Avoid autocomplete

Self-test question 1:your job today, such asWechat marketing, is it consciously promoted deliberately, or is it done automatically?

• A driver who really wants to be an expert will never allow himself to enter this "auto-complete" state - every time he passes a corner, he will deliberately think about what skills he just used in the corner?How is it performing?How should it be improved?
• Most people gradually move into an "autocomplete" state as their proficiency increases.And those who really want to be top experts are trying to avoid it.

(2) Get out of your comfort zone

Self-test question 2:Things you do now, such as WeChatPublic account promotion, is it getting out of your comfort zone that makes you feel like it takes extra study and effort to do well?

• Comfort zone - do things within your ability;
• Learning Zone - Slightly above the range of abilities;
• Panic Zone - far beyond the current capabilities.

(3) Sacrificing short-term interests

Self-test question 3:how long you didn't have to trainInternet marketingcapability at the expense of short-term performance?

• Most deliberate practice means less short-term results—because you're doing things in unfamiliar and uncomfortable ways.
• For example, if you switched from writing with a pen to typing with a keyboard, your performance must have dropped at the beginning (it is estimated that you can only type 5 words in a letter at the beginning).
• However, with consistent practice, you will eventually be able to type 80 words a minute, which is a speed that writing will never keep up with.
• Therefore, if you always pursue short-term performance, and always pursue the ability to finish the work as soon as possible this time, it will be difficult to have the opportunity to deliberately practice.

(4) A lot of repetitive training

Self-test question 4:To what extent do you do a lot of repetitive training in a certain ability?

• The biggest difference between practice and actual combat is the degree of repetitive training of specific abilities.
• In actual combat, we use all our abilities to complete a task; in deliberate practice, we tend to focus on training a few abilities over a period of time.

(5) Continue to get feedback

Self-test question 5:What are some ways I can get feedback on areas I want to deliberately practice?

• Feedback means letting you know how well you are doing right now?And the way how far away from the ideal target is.
• For example: a football player practicing free kicks, the way of feedback is to see if the football can go straight to a dead end?
• Practice without feedback is like shooting without a goal, shooting against the sky with a free kick - unable to correct and diagnose one's own learning through the results.
• new mediaDeliberate practice is necessary to become a top expert.If what you do has nothing to do with the above, no matter how talented you are, how long your experience is, how big your dreams are, you will never be a top expert!

However, once you have deliberately practiced in at least one area over a long period of time, the results you end up with can be enormous, including:

• crush and kill most of your peers;
• Far beyond the vision and insight of peers;
• Keep getting closer to great achievements...