What is Baidu Bear's Paw?What is the use of registering for Bear's Paw and Baijia?

What is Baidu Bear's Paw?

What is the use of registering for Bear's Paw and Baijia?

Bear's paw number is one of Baidu's search products. It used to be Baidu's official account, and was later renamed "Bear's paw number".

The release date of Baidu Bear's paw is November 2017, 11, and it was released through the "16 Baidu World Congress Content Ecology Sub-Forum".

OnChen WeiliangIt seems that the reason why Baidu launched the bear paw number is that Baidu takes advantage of its search engine platform and webmaster resources. It wants to compete with other self-media platforms such as WeChat official account and Toutiao account to seize more market share. Competition is also a good thing. , indicating that there is a future (money way).

However, the entry requirements for Bear's paw are lower than Baidu MIP, so it is very suitable forE-commercepractitioners,new mediaPeople use yo!

bear's pawPositioning

• Serving Baidu Mobile Search, it is the official Baidu account of Baidu connecting content and services.
• It can connect various content providers such as webmasters, self-media, application developers, and merchants;
• At the same time, it also connects diversified content forms such as articles, videos, questions and answers, and merchant services.

Bear's paw number and Baijia number binding

The services of Baidu Bear's Palm and Baidu Baijia's content will achieve more efficient content distribution through the dual engine of "mobile search + information flow".

Baidu will bind the bear paw account and the Baijia account to each other, so that the two can be connected to each other, so that content and service providers can play the functions of the dual platform at the same time, and achieve the benefit effect of the dual platform.

Explained to Hailong:

• In the past, Baijiahao was a product based on information flow, but now Baidu's Xiongpaw account is based on mobile search.
• In other words, Baijia Account is the author's creative account, which is used to assist content creators in content production, and the content will be released through Baidu information flow;
• The Bear's paw account itself does not produce content, but an account connected to Baidu, which is used to connect various types of content and services on the Internet. Of course, there will also be content from Baijiahao.

Baidu Bear's paw URL

Baidu Bear's paw official website URL:
http://xiongzhang.baidu.com/

In addition, we can also enter Baidu Bear's paw number through the Baidu search resource platform:http://ziyuan.baidu.com/xzh/home/index

WordPressThe website implements the structured introduction of Baidu Bear's Paws. For details, please refer to this article:'How does WordPress introduce Baidu Bear's paw number?Plug-in-free code to add bear's paw number tutorial》.