How do we-media people catch hot events? 5 tools necessary for rubbing hot spots

new mediaHow do people catch hot events?

However, do WeChatPublic account promotion, There are too many tools for chasing hotspots, it can be described as various, do not know which one to choose?

In view of this,Chen WeiliangEspecially after testing, here are 5 must-haves for chasing hot spotsWeb Promotiontool.

XNUMX. Weibo

Most of the hot spots are basically on Weibo, and Weibo is naturally the hot spot that new media people prefer to pay attention to.

1. Popular Weibo Ranking ▼
   
2. Weibo Hot Search List ▼
   
3. Weibo topic list ▼
   

Through these three Weibo hotspot center lists, we can analyze at the first time: the most popular kinds of information, hotspots and topics recently are definitely an important tool for new media operations to follow hotspots.

XNUMX. Baidu

• Baidu Search Billboard ▼
  

• Baidu Index ▼
  

Baidu Search Billboard and Baidu Index are more comprehensive and efficient to use together.

Baidu Search Billboard takes statistical objects as search criteria and the daily search behavior of hundreds of millions of netizens as the data base to establish a comprehensive and authoritative system of various keyword lists, covering more than 10 lists in more than 100 industry categories.

This is the most direct, objective and valuable tool for discovering and mining Internet information and reflecting the needs of netizens.

Just like the popular Weibo rankings, you can view the most popular 1 hour-1 day's popular activities and popular keywords.

XNUMX. WeChat Index

Search "WeChat Index" in WeChat, you can find the "WeChat Index" applet▼

360. XNUMX Trend

360 Trends focuses on "person”, if you are engaged in entertainment-related public accounts, it will be very useful ▼

XNUMX. New media steward

"New Media Manager" is a browser extension.

The following browsers are supported:

• QQ browser
• 2345 browser
• 360 speed browser
• 360 Safe Browser
• chrome browser
• Cheetah Browser
• UC Browser

If you want to do a good job, you must first sharpen your tools. With the help of "New Media Manager", we can check in one go: Sogou WeChat, Toutiao Index, Zhihu Featured, Baidu Hotspot, Weibo Hot Search, Marketing Calendar.

hot spot

Click the small extension button → "Hot Center", you will come to this page ▼

Marketing Calendar

The new media butler marketing calendar is suitable for chasing predictable holiday hotspots.

Click the small extension button → "Marketing Calendar", you will come to this page ▼

Above areChen WeiliangThe essentials of rubbing hot spots introduced by blogInternet marketingtool.

If you want to achieve multiplier effect when chasing hot events, it is recommended to read this article "Hotspot Marketing Cases: How Do New Media People Follow Hotspots? 4 ways to make you crazy》.