What is the road to WeChat fission marketing?The 150 Principles of Viral Marketing

What is the principle of WeChat fission marketing?

micro-E-commerceExamples of Marketing Models & Solutions

First, you need to understand what is the basic principle of fission?

• The fission in nature is the fission of the cell, the fission of the nucleus, 1 fission into 2, 2 fission into 4.
• In business terms, this fission is a metaphor, 1 customer becomes 2 customers, and 2 customers become 4 customers.

WeChat fission marketing can be roughly said to be two types:

• 1) One is to get new friends, the mutual push that was shared last time, this is a kind of fission.
• 2) Another kind of fission is to acquire new customers, that is, to make a deal directly. In fact, it means that you may have paid before adding.

Chen WeiliangBeforeWeb PromotionThe article has shared that before harvesting a deal, a process of trust cultivation is required.

Then this fission becomes a deal, which means that the deal was made directly when you were just added, and you have not nurtured him yet.In fact, it is not that there is no cultivation, but that you borrowed the cultivation results of others and directly fissioned it.

The fission marketing (also known as "viral marketing") shared in this article is the kind that acquires new customers and makes direct transactions!

Exploiting customers is acquiring new customers. There are two types:

• 1) One is to get new customers or new friends yourself, which is usually "seeding"drainage”, by writing articles, or some other way, to get new friends by yourself.
• 2) The other is obtained through fission, which is also a major type of fission.

I also said that this is a long-term available primary means.

Law of 150

Let me tell you the 150 rule. In each person's social circle, an average of 150 people can be affected.

You can think about it, there are probably some people in your circle of friends who have trust in you. For example, if you share a product, or if you forward an article, they may trust you. This is an average number.

Some people may be a little less, and some people may be a lot more. For example, some big fans have a lot of fans, and the number is far more than 150, but generally it will not be too low.

当你使用这150人的价值的时候，比如这150人中的10个人帮你宣传了，那这10人的背后也有150人，也就是1500人会受到影响。

• The essence of fission is that old customers bring new customers. This kind of fission is endless. It is not a one-time catch. There are so many fish in the fish pond.unlimitedof.
• Because every time you get a loyal customer (core user), there is an endless space of 150 people behind it. As long as you take the initiative to do this clone fission action, it is infinite, so it can be used for a long time.

Why do fission marketing?

XNUMX. The pain of not doing fission

(1) Slow growth of new customers

Just sow seeds by yourselfdrainage, to irrigate and cultivate by yourself, which is relatively slow, but it is not slow and not doing it, but it must be done.

(2) Human resources are not fully utilized

Each person may have one thousand to two thousand friends, and the characteristics of friends are different. Some people may buy, and some may never buy your things, but they may help you do some things. Some friends It is suitable for transactions, and some are not, but they can help you fission.

This customer who has already made a deal has a greater value that you have not discovered. It does not mean that you only buy things from you, but it may also help you to fission for distribution.

If you don't do fission, the value of your connections will not be fully tapped.

(3) The customer base is limited, and the business is difficult to expand

Your XNUMX friends may have accumulated these for a year or two. If you want to expand further, you will expand very slowly. The sales volume of your limited customer group has a "ceiling", and it is difficult to reach the upper limit of sales. .

We can putSmall tradeTo make an analogy, it is equivalent to opening a convenience store in a community. Your friends are residents of the community. If you want to expand further, there seems to be no means to extend.

In fact, clone fission is such a method to expand the customer base, so that the customer base of your community store is no longer limited to the residents of the community.

Second, the benefits of fission

(1) Rapid growth of new customers

The advantage is that it is painful to turn it over. The advantage of doing fission is also very simple. The growth of new customers is fast. Another reason is that you have your own trust endorsement, so the transaction is also fast, because it was introduced to you by someone else.

You don't need to build trust all over again, weLifeIf you want to do a thing, ask someone to do it, or you want to know someone, but there is a person in the middle who introduces the person you want to know, so that a trust relationship can be established faster, which is put in the network promotion. The same is true.

(2) Can make more full use of existing human resources

You will find that some people may not buy much of your stuff, or never buy your stuff, but can help you bring new customers, there are such people.

You can take a look at your relatives, friends or classmates. Some of them are like this, but they don’t mean that they don’t agree with you as a micro-business. They may just watch and observe silently. Maybe they don’t need the things you sell so far, but they may in the future. Yes, this kind of person may bring you some other help, such as bringing in some new friends or new clients.

(3) Establish your own distribution group

Through the network of contacts, you can spread your business, and there will be more people you never knew who will come to become your distributors or customers.

Three, fission marketing case

Here are a few well-known examples of fission:

1) Sales channels of iPhones

(1) Apple's official website is self-operated, and the exclusive store is self-operated

(2) Distribution of major e-commerce platforms

• Not long after the mobile phone was launched, e-commerce platforms also began to sell

(3) Offline physical store distribution

• In addition to their own special points, mobile phone stores and telecom operators also do bundles to sell mobile phones.

(4) scalper purchasing, second-hand transaction

• These channels may seem unrelated to the official, but this also plays a role in expanding brand occupancy.
• For example, if you want to use an iPhone, but you don’t have much money, you can buy a second-hand phone. By using a second-hand phone, you like the iPhone, and you may also buy a new phone in the future, thus becoming a brand user.
• A big brand like Apple does not rely solely on its own business, but still needs to develop various distribution channels, including online e-commerce and offline.

2) Gasoline

• Some gas stations are directly operated by oil brands. The advantage of direct operation is that standardized services and price control are more convenient, and some are operated by franchisees.
• The benefits of accepting the franchise are even greater. First of all, it leverages the funds and manpower of the franchisee, which is easier in management and lower in operating costs.

3) National GC Party

• Everywhere is the Party Z branch, not only in the central government, but even in schools.
• These branches can all develop new party members, and old party members can also introduce new party members.
• If only the Party Central Committee can introduce new party members, then the number of national party members will be much smaller. If you want to join the party, you have to go to Beijing, which is very inconvenient, and it is difficult to expand.
• Anyone who reads history knows that the Central GC Party is actually a fission.

Commercial applications require cloning and fission, and there are countless examples like the above...

The business model of fission marketing

Almost all businesses have fission links. Just like the steamed buns near your home, there are also old customers bringing new customers.

The principle of fission is the node of each person or institution, and the population that can be covered is very limited.

Even if you have a lot of mobile phones and a lot of numbers, you may have 10 friends, and the scale is far less than the scale after you do fission.

We can do a simple calculation:

• For example, if you have 1000 friends, there are 100 people who trust you more among these friends.
• Among the 100 people who can be dealt with, if each of them gives you 1 new customer, then you will suddenly have 100 more customers.
• In your total 1000 friends, in addition to these 100 people who can be directly dealt, there may be 100 people who will not bring you a deal, but may bring you 100 new customers.
• According to the original saying that you can deal with 1000 people for 100 people, and the ratio is 10%, if you want to deal with 200 more customers, you need to add at least 2000 friends.
• Then you said that it is easier to let friends split, or you can add nearly 2000 friends yourself, and then go through the process of irrigation and cultivation, and then harvest and trade. Which do you think is easier?

What's more, not every customer can fission only one customer for you, and some can help you fission several times!

Own retail + fission marketing

Own retail + fission marketing, both ways are the best

But I found that some people are stubborn to do it by themselvesInternet marketingRetail, this is self-imposed restrictions. If you want to make more money, you must break the step of self-imposed restrictions.

How to do fission marketing?

Share how to do fission below?

1)If you want to achieve clone fission, there is only one word at the core - points:

• (1) Classification
• (2) Distribution

(1) Classification

It can be said that the name, fame, and title are always the name, and it is an honor to introduce more.

• Man is the pursuit of fame and fortune, and the name is this name.
• Take the fission of party members, if I am a party member, why would I introduce you to become a new party member?
• Because the more people I introduce, I feel honored, it's an honor.

For example: You are a king on the mountain, you tell your subordinates 100 small drill winds, you say whoever recruits me another 5 general drill winds, I will upgrade whoever is the general drill wind, this is also a kind of name.

(2) Distribution

• Dividing profits is much simpler than naming.Because most of us don't have the resources, we can't name others, so we can only benefit others.
• In society, some people actually pursue profit more; some people are not so sensitive to profit, and are more willing to pursue fame.

Distribution is more common in business:

Your 100 customers brought you 100 new customers for fission. Even if you divide the profits from these 100 new customers into half, the remaining half is easy for you to pick up.

• When someone introduces a client to you, he should give him some money. You say that this is a standardized system, and you can send himwechat red envelope.
• Some people are very happy, and will be more willing to help you introduce;
• Some people may not be willing to accept them, so you should praise them more.

The essence of fission marketing is to leverage

1) Dividing fame and profits, you must give up points

• To observe people who prefer fame or fortune, so you have to distinguish.

2) Borrowing the achievements and trust endorsements cultivated by others' trust

• You borrowed other people’s network resources, and a friend helped to promote your product. The other party’s 1-2 friends, and some of them have not added friends, they directly transferred to buy it.Because people are already very familiar with that person, we just borrow the fruits of labor cultivated by others.
• Borrowing is not in vain, you must give the other party a return, otherwise it will definitely not last long, and you may not be allowed to borrow it next time. Let me share a simple fission marketing model.

Fission Marketing Model

1. Purpose

• First of all, you must be clear about your purpose after fission, and what value you can bring after fission, so that you can know how much return you should give to the person who helped you fission.

2) Who to borrow?

• CEO recruiting CEO:The CEO recruits members and provides management services, and the CEO can also recruit CEOs to expand the strength of talents.
  For each recruited CEO, you can get 1%-10% of the annual fee profit. This is a profit distribution, and there is also a potential distribution, which is also an honor.
• CEO recruits members:A member is a member of a micro-business or e-commerce website, and it is also a kind of fission. The purpose is to expand the terminal sales force and increase the retail volume.

3) Return rules

• Return to the CEO:Recruit 1 member with an annual fee of 800, hand over 100 as a management service fee, and the remaining 700 goes to the CEO, and the CEO earns the difference when the member pays the bill.Because of this motivation, the CEO is more willing to show more members.
• Member Recruitment Member:For the CEO, it is to increase the number of team members and increase the sales volume.According to the level of the special training camp, the maximum reward for each recruited member is 1 yuan, and the recruited members can renew their subscription and earn an annual fee.

Recently, half of the newcomers to a micro-business team are fromWechat marketingFission, because the rewards are sufficient, fission is easy.

Fission marketing plan

It is very terrifying to see more than 80 investors even after getting financing for a not-so-good entrepreneurial project. When the financing was completed, there were still more than 10 investors who had yet to be seen.

Please see this for details:

• The secret to fission in just one sentenceHow does China Mobile allow customers to be automatically referred?The Secret of Fission 80 Investors》.