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someone because they focus on videoWeb Promotion, Canadians are well known, and major Canadian media have interviewed and reported him.
Who has such a reputation?
- He is neither the Prime Minister of Canada nor a movie star.
- He is an unemployed accountant.
Unemployed accountant, why is the media scrambling to cover him?
- Santoro (Santoro) is now Canada's hottest video top talent, the master is in the folk!
Matthew Santoro ▲
This friend Santoro (Santoro) has been living in Ontario, Canada.He worked in an accounting firm until early 2015.
Accounting jobs in Canada don't actually pay that much.About 20 to 30 RMB per year is pretty good.After taxes, this is basically enough to maintainLifeThe.
- Accounting and other jobs are often at risk of being laid off in Canada even if they don't pay well...
Santoro fired
In early 2015, Santoro was fired from the company and returned home...
If you are laid off by a company in Canada, you can apply for the government's unemployment EI, which usually gives you a minimum income for a year until you find a job.
- Now that the Canadian economy is in a downturn, the unemployment rate is actually pretty high…
- After being fired from the company, it is really hard to find a job...
How can Sai Weng lose his horse and know that it is not a blessing?
Unexpectedly, Santoro (Santoro) has opened a new chapter in his life after being fired.
On February 2010, 2, Santoro was inYouTubeLaunched a video sharing column on .
At the time, he shared his own original videos every week.
- But before he was fired, he didn't seriously make his own videos, so each video could be seen by more than 2000 people, basically tepid.
- He thought about giving up and not making original videos anymore, but he thinks each video has more than 2000 viewers.
- He thinks he should do it even if the two thousand insist on doing it, so he has been doing it for over four years.
In early 2015, he was fired.
Santoro had enough time to focus on his own original videos, so he started working full-time. He didn't expect to make original videos full-time, and the results quickly became popular.
The video show was initially watched by only 2000 people at the same time, and gradually increased to 4, 8, 10, 10, 50 and 100 million.
How much does it cost to be a YouTuber?
YouTube Video Ads ▼
- Calculated based on page views.
- It takes more than 30 seconds per visit, or more than half of the ad to be viewed.
- About $5/1000 views.
YouTube advertising area ▼
- Pricing method: Calculated based on click-through rate.
- According to legend, the price of each ad is different, and youtuber can earn different levels of income based on the value of the ad.
YouTube pop-up ads ▼ 
- How it's billed: Some say it's the same as advertised.
- Also, it was pointed out that the algorithm for these ads was 0.8 cents per 1000 page views.
- These ads may seem like a very low price tag, but they can actually bring in amazing money when you accumulate a certain number of pageviews.
Now Santoro's original video data:
- At least each video has more than 10 views.
- Many videos are viewed by more than 400 million people and subscribed by more than 660 million users.
- The cumulative video has more than 10 billion views.
Santoro YouTuber Earnings Estimate:
- When YouTuber's video views exceed 530,000,Estimated revenue is $332.85.
- 1,000 clicks, about $1.
- 10 billion hits / 1000 = 100 million USD
Now, Santoro is a video star on YouTube, whose monthly ad score far exceeds what he earns as an accountant.
Chen WeiliangBrowsing through many media interviews with Santoro, I am asking how did Santoro make YouTube videos so popular?
YouTuber's Secret to Success
Santoro usually responds that he doesn't know why it broke out?
The only possible secret is to stick to originality, stick to regular updates every Saturday and stick to it for more than four years, many things have reached a tipping point, and the explosion will be very fast.
In fact, Santoro's method of making original videos is very clever:
- He's not actually completely original, it's arguably a re-edited original.
- His video clips come from the BuzzFeed website, which is a very famous social media content sharing website in the United States.
- Santoro typically converts BuzzFeed's most popular articles of the week (these articles are often streamed millions of times) into videos, which are then uploaded to Youtube.
- It can be seen that BuzzFeed is an artifact, and the top experts are all people who are good at using tools (artifacts).
BuzzFeed's articles are quite unique, many of which are leaderboard categories such as:
- 13 Most Insightful First Date Questions
- 15 Things That Will Be Very Different When You're a Buster
- 16 six-toed cats living in Hemingway's old house
- 17 Tricks to Make Your BBQ Picnic Great
- 20 Coolest Crossbreeds
- 25 Quotes That Tall Girls Are Tired Of Listening To
- 26 Things That Happen When You're Not Wearing a Bra
- 61 people who are not fit to go to the gym
Top ranking articles like these can easily go viral on social media, and many articles have millions of views.
is having aInternet marketingIt has been said that the articles that are most likely to get users on social media are these sort of leaderboard articles with numbers.
Why do leaderboard articles with numbers go viral?
- Because people live to gain more energy and information!
- Numbers are the manifestation of energy!
Especially in China, because the Chinese grew up watching various rankings from childhood.
Especially in schools, so almost all exams are ranked.
Now everyone knows that there are so many singers in Hong Kong, why the four kings are the most famous, just because of these four major charts.
Check out this guy Santoro, his method is very tricky, and you can do it easily too:
- Find the most popular articles by users from social media,
- and convert it into a video,
- This way users are more than happy to help spread the word again on social media, and can easily go viral.
Chen WeiliangHere's a few screenshots of Santoro's videos to show you how hot his videos are?
Matthew Santoro's YouTube video column▼
- Almost every video title is a leaderboard mode with numbers.
- Basically every video has more than 10 views.
Favorite videos of the post-90s and post-00s
Recently, the American media conducted an investigation:
- Basically, the most popular videos for the post-90s and post-00s in the United States are online videos made by folk masters.
- Especially entertaining and funny programs.
- The production of these video shows can be said to be zero cost, sometimes even tens of millions of dollars in production video.
SpaceThe only thing that doesn't change is change!
in social + new mediaIn this era, anything is possible!
Are you ready to imitate him?
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "How to be a fun YouTuber? YouTuber Earning 100 Million Tips, to help you.
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