What does marketing mean?Analyze the essential concepts and purposes of marketing

In general, the articles shared on Chen Weiliang's blog are all aimed at helping everyone live a better life and achieve financial and time freedom, which is everyone's dream.

Now, let's discuss, what is the core essence of marketing?

• The core of marketing is to provide value and create profits according to customer needs.
• The ultimate goal of marketing is to make people buy.

What drives buying behavior?

All human behavior is derived from human nature, that is, irresistible genes inherited from ancestors.

Marketing may seem like persuasion and guidance on the surface, but it is based on science.

All the profound knowledge of human beings are in themselves, no one can point them out, and they will never be discovered.

The renowned American philosopher Professor John Dewey said:

• The deepest impulse in human nature, that is 'to be importantpersondesire'.

Those who are engaged in WeChat marketing , in particular , need to study human nature.

Here are 14 hidden motives of human nature:

14 Hidden Motives of Personality

• 1) Awareness of personal rights, domination of others
• 2) Self-satisfaction, sense of worth
• 3) Wealth, money and things money can buy
• 4) Acknowledging effort and affirming value
• 5) Social or group recognition, recognition of the same class of people
• 6) The desire to win, to be the first, to strive for the best
• 7) A sense of belonging, a sense of root
• 8) Creative Performance Opportunities
• 9) The sense of accomplishment in accomplishing something worth doing
• 10) New experience
• 11) Freedom and autonomy, privacy is not violated
• 12) Self-esteem, dignity
• 13) All forms of love
• 14) Emotional security

The top layer of marketing is science

Because no matter what products are sold in e-commerce , they are ultimately sold to people.

• Internet marketing, like fishing, you don't know what fish eat, can you catch fish?

So, the top layer of marketing is science.

• Help others sell what they can't sell, create value for customers, and make the company profitable.
• The scope of marketing is very wide, so large that it can make a country prosperous and strong, such as XJP's Belt and Road Initiative.From small to chasing girls, marketing is everywhere.

Marketing is an essential skill for a person to survive:

• The highest state of marketing should be to sell without a sale, and love also needs marketing, and marketing is everywhere in life.
• Marketing was originally a method of selling goods, but as a result, foreigners came up with a name for marketing, and how many people were fooled?

Definition of Market

In 1960, the American Marketing Association's Definitions Committee came up with the following definitions for marketing:

• Market refers to the total demand of potential buyers of goods or services.

Philip Kotler defines the market as:

• A market is the aggregation of all actual and potential buyers of a good or service.

The market can be divided into different types from different perspectives:

• Among them, the basic attributes of commodities can be divided into general commodity markets and special commodity markets.

1. The general commodity market refers to the commodity market in the narrow sense, that is, the commodity market, including the consumer goods market and the industrial product market.
2. The special commodity market refers to the market formed to meet the financial needs and service needs of consumers, including the capital market, the labor market and the technical information market.

(When analyzing the above two markets, the consumer market, the industrial market and the government market are usually studied)

Definition of Marketing

What is Marketing?The core essence of marketing is based on interests and needs.

Definition from the American Marketing Association:

• Marketing is an organizational process that creates, communicates, and communicates value to customers and manages customer relationships for the benefit of the organization and its stakeholders.

Philip Kotler's definition:

• Emphasize the value orientation of marketing.
• Marketing is the social and managerial process of individuals and groups who get what they need by creating products and value, and communicating with others.

Here is the definition given by Gronrose:

• Emphasize the purpose of marketing.
• Build, maintain and consolidate relationships with consumers and other players through mutual exchange and commitment to achieve the goals of all parties.

What is internet marketing? Simply put, internet marketing is the scientific use of the internet to promote and advertise products or services in order to boost sales.

In summary, the core essence of marketing is to satisfy customer needs in a profitable way.