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From the perspective of business development and research history of successful companies in China, successful companies are found in specific contexts.
From this perspective, the continued success of an enterprise is the result of the combined effect of the three major capabilities ▼
The three corners of the ability of a company to continue to succeed:
(Value Innovation Capability X Strategic Capability X Organization Capability = Sustained Success)
- Their value innovation capabilities allow them to identify market opportunities and identify their core competencies;
- Strategic management capabilities to ensure that the company selects and designs better growth paths than its competitors over the same period.
- Finally, the ability to organize teams and teams to build high performance, so that business development has more efficiency.
With these 3 capabilities, companies will ultimately win the competition.
To be a business leader, you also need to strengthen and improve a number of core competencies:
- Have knowledge management skills
- Ability to manage risk
- Ability to integrate resources
- have super action
- have great self-control
- Have extraordinary emotional intelligence
Internet marketingOperational consulting,Wechat marketingTrainer, only need 1 core competency:
- Most of the people who usually do training and consulting, who make a living by selling courses and knowledge, are incapable of running a business. This is a natural phenomenon.
- For example, Abraham, a world-class marketing master, does not own a business, but his marketing skills are obvious to all.
- Including the current McKinsey, many large enterprises need them.
Practice one core ability to the extreme
Corporate training consulting, is a move to the extreme.
- For example, Zhuge Liang led his troops to fight and strategize, and he was much more powerful than Liu Bei. Cao Cao and Sun Quan suffered from his losses, but in the end he did not become a leader.
- Besides, Pang Tong and Pang Shiyuan are known as "the phoenix young and the dragon, one can make the world safe", but because of his low emotional intelligence, he was neglected and could not be reused.
- In terms of resourcefulness, Pang Tong may be above Zhuge Liang.
Enterprise development needs marketing ability
Everyone wants to make money. In this world, because the money system has not been abolished, everyone wants to make money.LifeBetter, make life more dignified, you are, I am, everyone is.
- When it comes toE-commerceTo make money, a website must firstSEOlayout.
becauseE-commerceThe core is directional traffic (SEO), which is also the secret of Alibaba's success ▼
If you are an operator, or a corporate training consultant, do not invest your time in the initial stageWeb PromotionAnd the accumulation of SEO experience.
- However, you study thinking, layout, sales process design, influence, communication technology, etc. If you want to be proficient, you only rely on passion and pride. You usually cannot make money, but only lose money!
- The original accumulation of SEO experience, this step is very difficult, very boring, but very important.
what you learnednew mediaOperational experience and wisdom are all yours, and no one can take it or steal it:
- Reading every day.
- Participate in online WeChat marketing training.
- with WeChatPublic account promotionExpert chat.
- Careful observation of people and things.
These are all in the accumulation of skills and experience, waiting for the opportunity of accumulation.
When the perfect entrepreneurial opportunity comes, you will seize it.
Opportunities come from your experience, thinking upgrades, awareness raising:
- You will stand in a very high position, judge the situation and have your own "high opinion".
- You will look far, design the future, push the layout backwards to the present, and have your own vision.
- The essence of SEO layout is to save time and resources (the layout is to do it in advance and look at it in advance).
This is the layout, which is to make plans in advance, prepare early, and reserve knowledge and experience for success:
- When a student, prepare for employment;
- As an employee, prepare to manage the business;
- When you are an SEO executive, prepare to be a qualified boss;
Where do operational capabilities and marketing knowledge come from?
Learn from the masters of online entrepreneurship and learn at a high price.
You can't wait until you want to have sex before you think you don't have a boyfriend or girlfriend.
- Prepare early, have input, but not gain, it will test many people;
- There is investment, but there is no gain. Perhaps it is a misjudgment.someone gives up;
- There is investment, but no harvest, maybe the time has not come.Someone insists.
If you know how to make money, you should make the layout early, and let’s talk about the principle of making money.
The 2 principles of making money are to:
- focus, focus, focus again,
- Hold on, hold on, hold on.
Run a project wholeheartedly, and don't look at the height of this mountain.
To start a business, to make money is actually very simple, just find a subdivision:
- Through SEO methods, first accumulate users.
- Then, according to the pain points and needs of users, provide products or services that can meet the needs of users.
- Then, just focus and work hard, there are no shortcuts!
Chen WeiliangIn this article, the blog shared the "user first, product strategy" ▼
Here is more about the development of the enterprise, the core capabilities that need to be strengthened ▼
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "What Marketing Capabilities Are Needed for Analyzing Enterprise Development?Strengthen and improve the core of operation", which is helpful to you.
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