What if a good product cannot be sold?Reasons and Solutions for Not Selling

I see many entrepreneurs worrying that their good products cannot be sold...

especiallySmall trade, if only relying onWechat marketingOrCommunity Marketing,not anyInternet marketingMethodology and directional traffic, not only lose money but not make money, but also keep changing new products...

They are all asking the same question:

• What if the product cannot be sold?

One of the reasons why good products don't sell is the lack of good solutions!

What is the solution?

Solutions are proposed solutions, suggestions, and plans for existing overall problems, shortcomings, and needs.

The task and purpose of a solution is to solve a problem.

Therefore, behind the success, there must be methodological guidance.

Here is the result formula:

• Tool + Methodology = Outcome (Solution)

love example

The reason why people buy roses is to successfully pursue their favorite objects ▼

Rose + method of chasing your favorite object = successful chasing

• Roses are tools, and chasing after your favorite object is the result.
• If there are only roses, the object cannot be tracked because of the lack of methodology.

Example of a mattress

Mattresses are tools, and clients want a good night's sleep (results).

A good mattress is not enough, because there is also a lack of a good sleep methodology.

Ask a sleep expert to offer online WeChat marketing courses to guide you on how to get a good night’s sleep.

• If the course fee is 6 yuan, and one 1-yuan mattress is sent to the students who attend the class, the sales volume will increase greatly.
• The cost of the online course is 0. It has been taught once and can be heard repeatedly.
• Students can share sleep courses to WeChat Moments and friends, which can greatly increase the probability of friends buying mattresses.

example of red wine

• For example, most people who buy red wine are talking about business or cooperation.
• Red wine is the tool, and successful cooperation is the result.
• Many people are not sociable, and it is more popular to sell interpersonal communication programs.

Solutions for unsold red wine:

• Strategy: Selling Interpersonal Solutions + Delivering Wine
• People who buy wine are not sociable and want to buy solutions for interpersonal communication.
• Help others to promote cooperation, others can buy his tens of thousands of red wine as a thank you.

multidimensional thinking

Although your product works well, if you don't have anyPositioningIf you do, you can only compete with your peers in one dimension, fight price wars, and business is getting harder and harder...

What is multidimensional thinking?

Multi-dimensional thinking is a strategy that can help you improve your core competitiveness through positioning in multiple dimensions.

1D:

• Selling only red wine is a competition in one dimension - a price war.

2D:

• Selling interpersonal solutions + red wine is 2-dimensional.
• 2D does not need to fight the price war with 1D, and can live a very nourishing life.

3D:

• Create a theory to write a book.
• How to choose a restaurant, order food, liven up the atmosphere at a dinner party, introduce projects, and negotiate the experience of cooperation, upgrade it into a theory of red wine treat guests and do business, and then write it into a book, which is 3-dimensional.
• 3-dimensional and 1-dimensional ratio, no need to cut prices, can continue to increase prices.

4D:

• SEO(Search Engine Optimization) YesWeb PromotionOne of the most effective methods.
• SEO is the technique of getting keywords to the first page of search results.
• SEO allows you to passively find customers with purchase intentions, which is 4-dimensional.

Solutions for Multidimensional Thinking

Multi-dimensional thinking means that every time you improve one dimension, you can improve your core competitiveness.

• If competitors only have one dimension and their strength is limited, they will definitely not be able to compete with network promotion masters with more than two dimensions, three dimensions, and four dimensions.
• The solution of multi-dimensional thinking is a strategy that allows you to effectively enhance your core competitiveness by adding several new dimensions of positioning.
• Improve dimensions according to user pain points and needs, and take advantage of the quantity of multiple dimensions to defeat opponents who only have a single dimension of quality.

The solution is not limited to solving a problem, it should avoid related problems, alert relevant personnel, and enable the accumulation of experience.