What is Ranch Theory?WeChat ranch theoretical model training (worth 1000 million)

How can 3 people achieve a turnover of 1 million to 1 million?Wechat marketingThe theory of making money is revealed!

a lot ofnew mediaPeople, mainly writing articles, gained tens of thousands of users by writing articles.

This is based on the user's thinking, but in order to make it easier for everyone to understand, it is likened to the "ranch model".

What is Ranch Theory?

• WeChat Ranch Theory refers to the use of WeChat to conductWeb Promotionand WeChat marketing theory.

Observed a lot before thisE-commercePractitioners:

• Most people are ingrained and directdrainageThe idea of ​​​​quantity, and the direct mass advertising information is very annoying...
• And there are many tricks: such as group control or something, waste a lot of money but not make much money...
• These are outdated ideas, what are the real ideas?It's the user's mind!

WeChat Ranch Theory User Thought

The so-called "user thought":

1. It is to treat each user as your best friend,
2. To improve your trust relationship with them.
3. Then provide the product or service they need.

for example:There is a new media team, and they are only three people.

• Last year, it achieved a turnover of more than 1000 million, and this year it should be able to achieve a turnover of 1 million.
• They are WeChat public account + personal account + WeChat group (Community Marketing), the three are combined to operatePublic account promotionof.
• And their WeChat group is not something you want to come in, it needs to go through a strict review, such as after spending on them.
• They only have more than 5000 users, and it is estimated that they will be able to generate a lot of turnover this year.
• It was the first project invested by QG and WT at the beginning of 2014, and it was completed quickly, using the ranch model.

WeChat Ranch Theory Model

From bottom to top, 3 grass fields.

• 1st: He has WeChat public account "XX Cinema"
• The second one: personal account. After many users read the articles on their official account, if they want to consult further, they will use his personal account.
• The 3rd: After adding a personal number, those who are interested in buying or have already purchased their home theater will be pulled into a group that has undergone strict auditing, and now there are less than 500 people in a group.

Many people only have a WeChat personal account without a WeChat public account, or they only have a WeChat public account without a personal account. This is not acceptable, so I suggest that you combine the three.

Each function of personal account and public account is different, which can give users different feelings.

Because from the WeChat public account, it is a one-to-many relationship, which is asynchronous social networking, not synchronous social networking.

WeChat Ranch Theory Asynchronous Socialization

What is Asynchronous Social?

Asynchronous social networking is to write articles. You may not read them until a few days after you finish writing them. This is asynchronous social networking.

WeChat official account is a very useful tool:

• If the official account can write original articles by itself, it can quickly establish an authoritative position in the minds of users.
• Although you may not worship it, you will definitely feel that you are treated differently.
• Because you can write a truly unique solution in a certain field, which is very helpful to users.

WeChat Ranch Theory Makes Money

Those who play WeChat public accounts, some are only public accounts, and some have millions of users.

However, the income may not be comparable to the operation of the combination of the public account and the personal account.

• We need to let public account users lead to personal accounts, so that the power of WeChat can be exerted.
• Nearly half of WeChat users have opened payment, if the personal account is a friend, sellInternet marketingYou will be paid directly for the course.
• Users enter your personal account and establish a trust relationship with you. The products you sell are what the other party needs, even if they are paid for, it is very scary.
• When users see your official account and want to buy your things, they need to be guided to click on the link or scan the QR code.
• You can quickly and directly pay in one step in your personal account (someSmall tradejust do it).

WeChat Ranch Community Marketing

The WeChat group must have a threshold, otherwise it will be full of advertisements.

• For example: the WeChat group charges 1, but many people join, just because this WeChat group has huge value.
• The more WeChat groups, the better, but the more thresholds, the better.
• For a group with a high threshold, the more precise the users who come in, there may only be more than XNUMX people in this group.
• Although we don't need a lot of people, they can contribute a lot to us.
• And users will share a lot of valuable information in the group, which may be worth millions to us.

Users can be simply classified into 3 types of users:

• Persona 1: Cow (User)
• Role 2: Rancher (Entrepreneur)
• Persona 3: Super Cow (core user)

Cows are users, and many people think that:

• The more users, the better, adding friends desperately (in fact, this is a huge misunderstanding).
• In fact, the more precise the user, the better.

WeChat Ranch Theory User Portrait

This is the user portrait, we can be accurate down to 1 person:

• Sister Fen, from Changsha, Hunan Province, is 43 years old and is the financial director of a state-owned company.
• Poor stomach and sleep, lack of nutritional knowledge, can useWeChat payment.
• LifeBe more regular and pay attention to family health.
• After taking Nurse Tea for 2 months, there is a certain improvement, and I am willing to continue.

This user is very precise, and the employee knows when he thinks about it that my user is probably like this.

Only add precise users

We must create user portraits and have a deep and specific understanding of users, so that you can target your advertisements or information.

• For example, there are few XX cinema users, but the value is very high.
• If each of their users spends with them, the average cost per user is 10 yuan.

Users must be accurate, if not, it will be very tiring and make no money.

• Some people add millions of users but can't make any money. Basically, they lose money because they have to raise a lot of employees to maintain.
• After listening to the course, he immediately changed it and only added accurate users. Then the number of employees and users also decreased, but the income was indeed more than 20 times the original.
• Why?The principle is very simple, that is, the user is accurate.

We imagine the user as a cow. As a rancher, you are an entrepreneur, and you need to establish a trusting relationship with the cow.

With trust, cows can enter your pasture and be willing to eat the forage you give them, right?

That way the cows are in a good mood and can produce milk, right?

I liken milk to cash flow. Users have full trust in you before they are willing to pay you directly to obtain the goods or services you pass.

Pull the new, mature, deal with the 4 major modules of fission, this is the closed loop, and it is also two-way:

• fission part (Viral marketing) can generate transactions, and can also generate new pullsdrainage.
• In fact, if you want to talk about these four modules in detail, there are many methods and tricks, but it will take a long time.
• In fact, there are not many tricks, one trick is enough.

As Bruce Lee said:

• He is not afraid of the kind of person who has learned 1 martial arts.
• He is afraid of people who have practiced one trick 1 times.
• Because that one move can be fatal.

Chen WeiliangComment on Wechat Ranch Theory Model

• This theoretical model of WeChat ranch, in some cases, is useless for some people in practice, because of the lack of directional traffic...
• if combinedSEOTo implement this one big trick, I believe it will achieve twice the result with half the effort.

There will be opportunities to continue to share in the future, so stay tunedChen WeiliangBlog!

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