How to grow into a better self?Let the newcomers make rapid progress in the group, and the inner strength method

How to grow 10-speed? "10 times better" growth, let you grow into an excellent person!

In just 5 years, from 0 to 1400 million VIP users, the average annual growth rate is 10 times. How did you do it?

• Chen Weiliangmeet a friendE-commerceEntrepreneurs, what they do is VIP paid reading.
• It only took him 5 years, and the average annual growth rate is 10 times - from 0 to 1400 million VIP paying users.
• This article isChen WeiliangPersonally summed up the "10 times better" growth methodology he shared.

If you also want to grow 10 times faster like him, I believe this article may be helpful to you ^_^

What is 10 times better?

ask questions often: Is there a possibility of 10 times growth recently?

• This approach is known as the "10x better" mental model.
• There is a book called "Exponential Organization" that says: If your product or sales method does not bring 10 times the growth of this society, then it is impossible to have an exponential effect.

The biggest enemy of growth is "inertia"

1st prerequisite for growth:The content is good enough.

• SEOdirected traffic andCopywritingIf the content is good enough, conversions and transactions are naturally good enough.

The first important thing to grow:imagination

• Imagine space, and the most important thing is to fight "inertia".
• We've always been bound by inertia, so we have to always ask the team to be 10 times better.

What is good enough content?

The core of growth must be that the content is good enough:

• A product that's good enough is very exciting and sent straight to the people around you saying you have to listen.
• It is necessary to make the content good enough for others to generate this incentive to share with friends.
• If you don't share it with your friends, you feel a little owed to him (this is a very important core).

1 sentence that is particularly important to the content

"Rather than letting 10 people say yes, let 100 people scream first."

• You have to get users screaming one by one, and these screaming users are willing to help you introduce other clients.

The core of growth is to let users quickly enter the "aha moment":

"Aha! I finally understand what this is doing".

• Let users feel that this product is very good, and on this premise, we can talk about growth.
• If you can't do that, then all the growth tools and methodologies are a burden, even a trap (and it's all about spending money).

growth mindset

Those who want to "grow up" must have a good growth mindset.

What is a growth mindset?

• A growth mindset is that I don't care if I make mistakes, I don't care if I'm embarrassed.
• The only thing I care about is mineLifeAre you constantly learning and improving.

What you need to consider is whether the whole team is moving in one direction:

• Are we trying to iterate and make progress?
• This is the second very important preparation before I say growing up.

"Growing For Life" Changed Microsoft

There is an amazing company in America - Microsoft.

Microsoft missed the mobile internet, missed the phone...

Microsoft's Bill Gates changed the CEO (CEO) name to "Satya", an Indian ▼

When he brought Satya to the office, Bill Gates joked:

"Our venue today has the highest market share for Windows Phones because no one in the world is using it, which is a very bad state."

• Acquiring Nokia required a huge price tag, and in the end the deal was declared a failure, and everyone thought Microsoft was done.
• It took Satya less than 4 years to take the lead in bringing Microsoft back to No. 1 in the market capitalization rankings.
• How did he do it?This has a very important key point - mentality.

Satya used a book - "Lifelong Growth" ▼

• He bought the book and distributed it throughout the company.
• Everyone has a book, and this book is called "Growing for Life," a book written by a professor at New York University.

Why give Lifetime Growth to the owner of the company?

Because when Satya came into the company, he found that all of Microsoft's culture is what we used to talk about as "smart culture."

That is, you always prove that you are the smartest person in the room, whether it's a recruiting or a meeting, when negotiating with a client, you have to prove that you are the smartest person.

So the whole picture of Microsoft, they have a very apt cartoon where everyone has a gun on someone else's head, stand up and say it's all your fault, everyone is good at shirk the blame, which is the same as I don't care because I always want to be the smartest in this room...

Satya chose the book "Lifelong Growth" to tell everyone that everyone who wants to be a growth person must have a growth mindset.

A growth mindset means:

1. I don't care if I make a mistake?
2. I just don't care if I'm embarrassed?
3. My only concern is am I making progress?
4. My life is constantly learning, constantly improving, and constantly evolving.

What are your key tasks now?

Many growth teams don't have any mission-critical tasks, so the boss sees holes that need to be fixed:

• When the boss sees that the company is full of loopholes that need to be patched, the boss's focus is different every time he speaks.
• Although this place has been repaired, there are leaks there.
• When the boss keeps fixing the ship's loopholes, the ship just turns around because the employees don't know where we're heading?

The boss must know what are our key tasks for the latest month?

• In other words, I don't do anything, I have to push this thing forward, and that's the mission.

mission critical case

In early 2014, aSmall tradeThe team launched "Viral marketingsystem":

• The system allows users to use QR code forwarding to acquire new users.
• At that time, the company leaderspersonTell the team, "Our key task is to build a QR code system, and other things can be ignored."
• At that time, APPsoftwareThey have just made it, and they are under a lot of pressure...
• Even the mother of the company's leader, who calls him every day, complains that the app is difficult to use: click to enter and flash back, and can't find the book.

As a team leader, when you're under so much pressure and being criticized every day, you can't leave it to the team.

• So, every time he went to the company, he only asked one thing, is the QR code ready?
• He doesn't care about other issues, all complaints and complaints are counted to him.
• He can only tell people that our team is very embarrassing, mainly because he himself is not good enough to do well.

new mediaFor a company to grow successfully, the most important thing is to look for bright spots (mission-critical):

• onlyPositioningHighlights (mission critical) to take us to our destination.
• If we continue to fix bugs, it will only cause us to lose sight of one another.
• We must be able to improve ourselves in terms of leadership and thinking.

Don't be embarrassed to see failures and mistakes:

• Push yourself down, work hard to find bright spots, and let the company find the direction of progress.
• Leadership will always be very important to any company.

Growth teams must cross departments and test quickly

If you want to grow in the market:

• Never choose 3 people from the marketing department to form oneWechat marketingGrowth group.
• Because they will definitely have problems with the finance department, the technical department, and the product department.

If you encounter a successful experimentPublic account promotionmethod :

• You will leave it, so that in our hands, there is another new trickWeb Promotionmethod.

If you have an unsuccessfulCommunity Marketingexperiment:

• Don't get frustrated, just do the next one.
• One by one, quick experiments.

UI:

• After numerous quick experimentsDrainage promotionprogram, you will have moreInternet marketingskills and ways to grow.

"10x Better" Growth Methodology

ask questions often: Is there a possibility of 10 times growth recently?

1) The content is good enough:

• "Rather than letting 10 people say yes, let 100 people scream first."
• The content is good enough to get users into the "aha moment" quickly:

2) Team values ​​and mentality:

• If the team doesn't grow, blame each other and blame each other every day; everyone has to prove themselves to be the smartest; then growth won't do it.

• What you need to consider is whether the entire team is moving in one direction:

  • Are we trying to iterate and make progress?
  • This is the second very important preparation before I say growing up.

3) Must know what are our key tasks for the latest month?

• In other words, I don't do anything, I have to push this thing forward, and that's the mission.
• Only locating the highlights (mission critical) will take us to our destination.
• If we continue to fix bugs, it will only cause us to lose sight of one another.

4) Growth team mechanism design:

• Cross-departmental collaboration is required.

I want to succeed easily and happily

Most people will choose: I want to succeed easily and quickly.

However, when you go to see him at work, you will find:

• All the work he did, he was taking himself in difficult directions.
• Because in our subconscious, we don't accept things that can come easily and quickly.
• If you are subconscious and don't believe that starting a business can be easy and enjoyable, you can't grow at a high speed, you can't enjoy it all.

Your parents, teachers and principals instill from an early age:

• must endure humiliation;
• Do not endure hardships, and it is difficult to be a superior person;
• Everything in China and the West tells you that you must endure hardship.

You don't believe in your heart that a person can easily and happily start a business and succeed.

The scariest thing you know when you don't believe it, is what Carl Gustav Jung said:

"When your subconscious can't enter your consciousness, that's your destiny."

internal structure of the brain

In our brain, there are: cerebral cortex, cerebral medulla, basal ganglia, lateral ventricle

• The cerebral cortex is responsible for learning.

When you see a 2-year-old tying his shoes, his cortex is very active because he's learning.

When you see a 10-year-old tying shoelaces, the cerebral cortex is no longer active because he already knows.

• He'll go under the cerebral cortex, in a place called the "basal ganglia":
• The basal ganglia is where our subconscious mind is stored.
• You don't need to use your brain to do things.

If you subconsciously don't believe that starting a business can be very easy and happy, you can't grow at a high speed, you can't enjoy it all.

Why do you believe that starting a business can be easy and happy?

1. Because what I do contributes to society.
2. I believe that society will accept what I do.
3. Then I believe that the staff is very good at managing, because I believe that human beings are inherently good and people are inherently good.
4. I believe that learning can light up society, and my employees believe that, so I think they can do it better than me.
5. At the same time, I believe that my channel distributors are idealists like me, willing to make greater contributions to the people in their cities.

Therefore, management is to maximize the goodwill of others:

• If a person's subconscious has many struggles, hardships, and assumptions about the inherent evil of human nature, then he will do all kinds of things, and unknowingly, it will inspire malice in others.
• You will really prove that your subconscious is really not easy, and things will become more and more difficult and stressful.

But if you believe that you are contributing to society, society will not treat you badly.

• This time, you will find good people around you, walking out slowly, and you can turn ordinary people into good people.
• Therefore, I hope that those who engage in content entrepreneurship and e-commerce operations must first debug themselves psychologically.
• When you have enough energy, enough sunshine and power in your heart, you have the ability to share valuable content with people.

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