Menene ma'anar juyowa?Yadda za a lissafta dabarar ƙimar jujjuyawar odar e-kasuwanci?

Menene ma'anar juyowa?

ATallan IntanetMatsakaicin juzu'i a cikin , shine rabon adadin jujjuyawar da aka kammala zuwa jimlar adadin dannawa akan abun ciki da aka inganta yayin lokacin ƙididdiga.

• Matsakaicin juzu'i shine tushen babban fa'idar gidan yanar gizon.
• Haɓaka juzu'in canjin gidan yanar gizon shine sakamakon aikin gabaɗayan gidan yanar gizon.

Yadda za a lissafta adadin juzu'i?

Ƙididdigar ƙididdige ƙididdiga:Adadin jujjuyawa = (Juyawa / Dannawa) × 100%

Adadin jujjuya gidan yanar gizon = adadin ziyarar zuwa wani aiki / jimlar yawan ziyara × 100%

Ma'anar mai nuna alama: auna yadda abubuwan shafin ke da kyau ga baƙi, daCi gaban Yanar Gizosakamako.

Misali:

• Masu amfani 10 suna ganin sakamakon tallan bincike, 5 daga cikinsu danna sakamakon gabatarwa kuma suyi tsalle zuwa URL ɗin da aka yi niyya.
• Bayan haka akwai masu amfani guda 2 tare da halayen juyawa na gaba.
• A ƙarshe, ƙimar juzu'i na sakamakon haɓaka shine (2/5) × 100% = 40%.

(1) Yawan canjin talla

1. Sunan mai nuni:

• Adadin juyawa.

2. Ma'anar mai nuni:

• Adadin jujjuyawar netizens waɗanda suka danna kan tallan kuma suka shigar da gidan yanar gizon talla.

3. Bayanin nuni:

• Lokacin ƙididdiga, gami da sa'o'i, kwanaki, makonni da watanni, kuma ana iya saita su kamar yadda ake buƙata.
• Ƙididdiga sun haɗa da Tallace-tallacen Flash, Tallan Hoto, Tallan Haɗin Rubutu, Labarai masu taushi, Lantarkitallan imelTallace-tallace, Tallace-tallacen Bidiyo, Tallace-tallacen Watsa Labarai masu Arziki, da sauransu…

Juyawa yana nufin alamar canjin ainihi na netizen:

• Misali, masu amfani da Intanet suna haɓakawa daga baƙi na yau da kullun zuwa masu amfani masu rijista ko siyan masu amfani.
• Alamomin jujjuyawa yawanci suna nufin wasu shafuka, kamar shafin nasarar rijista, siyan shafin nasara, zazzage shafin nasara, da sauransu…
  Ana kiran ra'ayoyin waɗannan shafuka masu juyawa.
• Adadin jujjuya juzu'i na masu amfani da talla zuwa ɗaukar hoto ana kiran ƙimar canjin talla.

(2) Yawan sauya gidan yanar gizon

Adadin jujjuya gidan yanar gizo shine rabon adadin ziyartan (ma'amaloli) zuwa jimlar adadin lokutan masu amfani suna ɗaukar matakin burin daidai.

Ya kamata a lura cewa ayyukan da suka dace da aka ambata a nan na iya zama shiga mai amfani, rajistar mai amfani, biyan kuɗin mai amfani, zazzagewar mai amfani, siyan mai amfani, da sauransu. Saboda haka, ƙimar canjin gidan yanar gizon ra'ayi ne gaba ɗaya.

Dauki login mai amfani a matsayin misali:

• Idan akwai login 100 zuwa rukunin yanar gizon don kowane ziyara 10, rukunin yanar gizon yana da adadin canjin shiga na 10%.
• Masu amfani guda 2 na ƙarshe sun yi rajista kuma ƙimar canjin biyan kuɗi shine 20%.
• Akwai mai amfani 1 yana yin oda, ƙimar siyan siyan shine 50%, kuma ƙimar canjin gidan yanar gizon shine 1%.

Yana da kyau a lura cewa mutane da yawa suna bayyana ƙimar canjin gidan yanar gizo azaman ƙimar canjin rajista ko oda canjin, wanda shine ƙunƙun ra'ayi na canjin gidan yanar gizo.

Auna yawan canjin gidan yanar gizon

1) CTR

AdWords da hanyoyin haɗin rubutu, hotuna na portal, ma'aunin auna talla - danna-ta hanyar ƙima.

• Irin waɗannan ayyukan haɓaka kan layi yawanci suna da babban saka hannun jari da ƙimar dawowa.
• Manufarmu ita ce haɓaka shaguna da samfurori don haɓaka hoto da tallace-tallace.
• Don haka, ma'auni mafi mahimmanci don gwada ƙimar juzu'i na irin waɗannan tallan shine ƙimar danna-ta.

CTR na iya nuna:

1. Shin tallan suna da ban sha'awa?
2. Shin tallan sun yarda da masu amfani?
3. Mutane nawa ne suka zo kantin kan layi?

2) Yawan hop na biyu

Bayan shigar da gidan yanar gizon, ana auna ƙimar juyawa - ƙimar tsalle ta biyu.

• A shafin talla, zamu iya ganin dannawa nawa ne a can don gano mutane nawa ne suka shiga shagon?

Sannan muna buƙatar fahimtar ƙimar juzu'i ta hanyar tsalle na biyu.

• Yawan hop biyu yana nufin mai amfani da ke ziyartar shafin, idan yana sha'awar shafi ko samfur a shafin, zai sake dannawa, wanda zai haifar da hops biyu.

Adadin billa da ƙimar billa sabanin ra'ayi ne:

• Mafi girman ƙimar tsalle biyu, mafi kyau.
• Dabarar ƙididdige ƙimar tsalle na biyu: ƙimar tsalle ta biyu = adadin dannawa biyu / adadin maziyartan gidan yanar gizo.

3) Yawan tambaya

Bayan shigar da shafin samfurin, ma'auni don auna ƙimar juyawa - ƙimar shawarwari.

Babu shakka, wasu masu amfani za su yi sha'awar wannan samfurin, kuma bayan shigar da shafin samfurin, lokacin da samfurin ya ja hankalin su, za su tuntubi da sadarwa ta kayan aiki irin su QQ, Want Want, da 400 Phone.

• Wannan ma'auni ne wanda ke bincika ƙimar canjin shafi.
• Dabarar ƙididdige ƙimar shawarwari: ƙimar shawarwari = ƙarar shawara / adadin maziyartan shafin samfur.

4) oda yawan juyi

Bayan shawarwarin mai amfani, mai nuna alama don auna ƙimar juzu'i - ƙimar canjin tsari.

• Matsakaicin canjin tsari shine ma'auni na ƙarshe, dangane da tambayoyin masu amfani da abokan ciniki, da kuma sakamakon sadarwar.
• Dabarar ƙididdige ƙimar jujjuya oda: oda canjin tsari = tsari / ƙarar shawara

(3)SEOAdadin juyawa

Matsakaicin canjin SEO shine rabon adadin lokutan masu amfani da ke ziyartar gidan yanar gizon mu ta injunan bincike zuwa jimillar adadin ziyarar masu amfani akan gidan yanar gizon.

SEO yi hira kudi ne m ra'ayi.

Madaidaicin halin mai amfani da gidan yanar gizon yana iya zama:

• Shigar mai amfani
• Rijistar mai amfani
• Biyan kuɗin mai amfani
• Zazzagewar mai amfani
• Mai amfani karanta
• Raba Mai Amfani da Sauran Ayyukan Mai Amfani

E-kasuwanciAdadin juyawa

kumaE-kasuwanciFarashin canji ya bambanta:

• E-kasuwanciAdadin jujjuyawar gidan yanar gizon ya fi mayar da hankali kan ƙarar ciniki da jimillar adadin gidajen yanar gizon.
• Yawan adadin canjin IP da SEO, shine juyar da baƙi zuwa masu amfani da gidan yanar gizo ta hanyar SEO.
• Hakanan ana iya fahimtarsa ​​azaman jujjuyawar baƙi zuwa masu amfani.

Bugu da ƙari, akwai masu amfani da yawaWordPressGidan yanar gizon SEO ba shi da buƙatun ƙwararrun gidan yanar gizon e-kasuwanci, kuma baya shiga cikin siyar da samfuran ta hanyar gidan yanar gizon.

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Don haka, yadda ake ingantawaRubutun rubutuYawan canji?don Allah a ganiChen WeiliangWannan koyawa daga blog▼

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