Shari'ar Harkokin Kasuwancin Intanet: Shin Rarraba Mu-Media a cikin Kasuwancin E-Kasuwanci da Masana'antar Kasuwancin Waje ya ƙare?

Kwanan nan, na kan ji ’yan kasuwa na cewa, “Gaskiya fara sana’a abu ne mai wahala a yanzu, babban dalili shi ne, babu rabon kudin shiga, kuma kudin da ake kashewa wajen sayen kwastomomi sai karuwa yake yi.

A idanunmu magudanar ruwa takobi ne mai kaifi biyu, ruwa yana iya ɗaukar jirgin ruwa ya kife.

Bayan haka, batun lokacin kari na dandamalin ɗaukar kaya da aka raba tare da mu yana da alaƙa da ƙwarewar ƙetare da muka samu.E-kasuwanci, gajeren bidiyo, daidai da haka, akwai shugabanni marasa adadi waɗanda suka yi kuskuren gaskata cewa suna da iko.

Fuka-fukan kaji bayan kari.Ina fatan za ku goge samfuranku da abubuwanku da kyau, kuma wannan ƙwarewar wucewar kada ta ɗauke ku.

Al'amuran Kasuwa Masu Amfani da Dandalin Intanet a cikin Lokacin Kyauta

Anan ga ainihin shari'ar saka hannun jari:

A farkon shekarar 2016, wasu masu amfani da yanar gizo sun kada kuri'a don samar da wata alama ta kayan abinci mai sauri irin na yammacin Turai, samfuran sun hada da pizza, nama, salad da sauransu. Kayayyakin sun yi kama da Pizza Hut, amma saurin isar da abinci yana da sauri, kuma kantin guda ɗaya. yanki ya fi ƙanƙanta, shago ɗaya ya kai murabba'in murabba'in 50-100, galibi a cikin al'umma, a wuraren da CBD ɗin ke da yawa, wurin cin abinci shine babban jigon, kuma farashin ɗayan kowane abokin ciniki ya kai kusan 50.

A lokacin zuba jari, akwai shaguna 5 kawai. A cikin ƙasa da rabin shekara, akwai kusan shagunan sarrafa kai tsaye 20. Ribar da kamfanin ya samu ya yi kyau sosai, kuma ma'auni na shagunan da ke sarrafa kai tsaye sun kasance a cikin manyan kantuna uku na farko. Hangzhou.Idan maigida ya samu kudi sai ya bude sabbin shaguna, kusan kowane shago yana samun riba, matsakaicin lokacin dawowar shago daya kusan shekara 1 ne.

A cikin watan Yuli na wannan shekarar ne aka fara yakin ba da tallafin dandali, Meituan, Ele.me, Baidu Takeaway da dai sauransu duk sun zo wurinsa domin ya bar shagonsa ya bude dandalin daukar kaya, tallafin ya kai yuan 7-6 a kowane oda, Baidu kuma Takeaway ya kasance mafi girma, tallafin da dandalin ke bayarwa ya kai yuan 10 a kowane oda.A waɗancan lokutan hauka, tsotsamagudanar ruwaFarashin girma mara kyau.

Yawan zirga-zirgar dandamali na Intanet yayin lokacin kari yana da ban mamaki

A karon farko maigidan ya ji karfin zirga-zirgar dandali na Intanet, a kullum da rana tsaka za a rika ba da odar, tunda kantin sayar da kayayyaki na da matukar aiki a lokacin da ake kara yin sa'o'i, ya rage SKU samfurin kuma ingancin samfurin shima ya ragu. mai yawa.

Kashi na kayan abinci a shago daya ya karu daga kashi 10% na baya zuwa sama da kashi 70%, haka nan kuma saurin bude shagunan ya kara habaka, tunda abubuwan da ake dauka su ne babban jigo, sabbin bukatu na wurin shago su ma sun ragu sosai.

A gaskiya ma, an kara wa manajan Meituan KA girma zuwa Shanghai, kuma ya kashe miliyoyi don bude shaguna 3 a Shanghai.A wannan lokacin, ya daina sauraron rarrashin abokai na kwarai, kuma ya sanya dukkan kamfanin kusan dukkaninsu.

Lokacin bonus dandamali na Intanet ya ƙare

A watan Satumba na wannan shekarar, an kawo karshen yakin ba da tallafi na kai-komo, sannan kuma an rage tallafin, tallafin da kowane oda ya ragu daga yuan 9 zuwa yuan 6, yuan 4 zuwa yuan 4, ko ma 2.Kuma a wannan lokacin, babban adadin KA (maɓallin ƴan kasuwa) sun fara shiga dandalin ɗaukar kaya.Tallan Intanet, farashin bayarwa yana ƙaruwa, kuma abin da ake kira kari na zirga-zirga ya ɓace a ƙarshen 2016.Daga baya kowa ya san cewa a farkon shekara mai zuwa, Ele.me ya sayi Baidu Takeaway, sannan a 2018, Ele.me duk an sayar wa Alibaba.

Bayan da rabon kudin shiga ya bace, ayyukan kamfani da shagunan sun yi kasa a gwiwa, kuma shagunan da suke samun riba a baya sun yi hasara mai yawa, a wannan lokacin, ba zai yiwu a koma tsarin cin abinci na baya ba, domin a fahimtar masu amfani, kai ne kantin takeaway.Tunda dukkansu shaguna ne masu sarrafa kansu kai tsaye, hasarar da ake samu na karuwa kowane wata, kuma shagunan Shanghai ya kara yin kasala.

Bayan an ba da labarin, wannan shari'ar ta nuna yadda abin da ake kira bonus bonus ke da rauni, ana amfani da zirga-zirgar dandali da hagu, kuma ba za a iya daidaitawa ba.Abu mafi muni shi ne cewa zai kuma sa gefen alama ya yi tunanin cewa makamashin dandamali shine ikon kansa, don haka yin kuskuren kuskure.Irin wannan misalin ya kuma faru da samfuran Tao da yawa.

Akasin haka, yanzu da kuɗin zirga-zirga ya ƙare, ba lallai ba ne wani abu mara kyau ga kowa ya sassauta ba, za ku iya goge kayan a hankali, sarrafa masu amfani da hankali, yin aiki mai kyau wajen sake siye, da ƙirƙirar alama mai kyau, amma zai zama mafi dorewa.

Cinikin ƙasashen waje da lokacin dandali na kasuwancin e-kasuwanci

Lokacin rarrabawa ya bambanta daga masana'antu zuwa masana'antu, tare da tsayi ko gajere lokaci.

• Ya kamata kasuwancin ketare ya kasance mafi tsayi, sama da shekaru 40 kenan da yin gyare-gyare da bude kofa ga shiga wto.
• Dalilin ci gaba da ci gaba shine saboda ci gaban masana'antun masana'antu, daga sassauƙan rabe-raben alƙaluma, zuwa tuki sarkar masana'antu, tallafin sarkar samar da kayayyaki, sannan zuwa haɓaka fasaha.
• Daga OEM (tsalle mai tsafta) zuwa ODB (ci gaba mai zaman kanta), sannan zuwa OBM (tambarin kansa), girgiza bayan igiyar ruwa, muddin kamfanoni za su iya ci gaba da haɓaka haɓaka masana'antu, za su iya cin raƙuman ruwa da yawa.

Raba kasuwancin e-commerce a zahiri yana da tsayi sosai, daga tushen ciyawa zuwa samfuran Taobao zuwa bel na masana'antu, kuma a ƙarshe zuwa samfuran gargajiya, kuma kusan shekaru 20 kenan babban jari ya shiga kasuwa.

Bayan babban jari ya shiga kasuwa, manyan nau'o'in asali ba su da damar yin amfani da tushe, sai dai idan yana da ƙananan amma kyakkyawa da keɓancewa, ko nau'in da manyan mutane ba sa so.

Yaya tsawon lokacin kari na kafofin watsa labarai?

Lokacin kari na kafofin watsa labarai na kai ya fi guntu:

• Daga dandalin tattaunawa zuwa asusun jama'a na Weibo da WeChat, zuwa gajerun bidiyoyi da watsa shirye-shirye kai tsaye, yanzu ya zama fari-zafi.
• A da, a lokacin kari na asusun jama'a na Weibo da WeChat, yawancin talakawa sun zama babban Vs na ɗan lokaci, amma abin da ya rage yanzu shine tarawa da tara gasa.Rarraba gajerun bidiyoyi sun fi wucewa kuma suna canzawa kowace shekara.
• Watsa shirye-shiryen kai tsaye ya fi guntu faifan bidiyo, an dauki wasu watanni ne kawai daga Luo Yonghao zuwa Liu Genghong, sannan a zabi yankin gabas, yanzu an ba da rahoton cewa an takaita zabin gabas, da kuma ci gaban da za a samu a nan gaba. ba a sani ba.

Mun yi imanin cewa kasuwancin Intanet yana buƙatarKoyaushe kula da sabon kyautar zirga-zirga da sabon kari na samfur kowace shekara, kamar yaddaRa'ayin gudanar da aikin dandalin gidan yanar gizon e-kasuwanci.

• Sai dai idan kai mai hazaka ne, kada ka gane shi a cikin kai, ka zabi wani masana'anta, ka yi aiki tukuru na 'yan shekaru, kuma ka zama kwararre a wannan fanni.
• Bugu da kari, shi ne nemo naku wuraren haskakawa, kuma kada ku yi abubuwan da ba ku so.
• Ba za ku iya yin abin da ba ku so.