He aha ke ʻano o ka e-commerce?Ke nānā nei i nā manaʻo kūʻai hou mai ka hoʻokumu piha ʻana o Douyin i ka e-commerce hoihoi

hoihoiEʻulalahe manaʻo.

• ʻApelila 2021, 4, naDouyinʻO Kang Zeyu, ka pelekikena o ka e-commerce, i noi ʻia ma ka hui mua ʻo Douyin E-commerce Ecological Conference.
• Hoʻokumu ʻia ka hoihoi i ka e-commerce ma muli o ka hoihoi o ka poʻe i ka naniKe olaE-kālepa e hoʻomāʻona i nā makemake kūʻai kūpono o nā mea hoʻohana a hoʻomaikaʻi i ka maikaʻi o ke ola o nā mea kūʻai.
• He kaiaola maʻiʻo maikaʻi ʻo Douyin, he nui nā mea hana kiʻekiʻe, nā mea hoʻohana like ʻole a me nā ʻenehana hoʻonaʻauao hoihoi, a loaʻa iā ia kahi manawa kūpono e hana i ka e-commerce hoihoi.

ʻO ka manaʻo o ka hoihoi e-commerce e pili ana me nā mea waiwai nui ʻekolu o ke kālepa kikohoʻe: ke kūʻai aku ʻana i nā hiʻohiʻona, ka ʻikepili nui, a me ke kūʻai aku ʻana.

He wahi hoʻomaka maikaʻi nō hoʻi ka e-commerce hoihoi, e pili ana i ka hoihoi o ka mea kūʻai aku, e kālele ana i ka makemake o nā mea kūʻai aku, a me ka ʻōlelo ʻana e pili ana i nā algorithms.

Loaʻa iā Douyin ka hiki ke hoʻololi i ka UGC (User Generated Content) a hoʻohuli i nā ʻike āpau e pili ana iā ʻoe, no laila e hana pololei i kahi koi kūʻai.

kuʻunaAIMa ke kumu hoʻohālike PL (Awareness-Interest-Purchase-Loyalty), ʻo ka hoʻonaʻauao cognitive i hoʻohana ʻia e ka brand i ka hapa mua o ka hoʻololi ʻana o ka funnel hiki ke lōʻihi ka manawa.

Ma ka awelika, pono e hoʻopā i nā hoʻolaha i nā manawa he nui ma mua o ka pau ʻana, a ʻo ka hana aʻe e hana i ka manaʻo i nā mea kūʻai aku a hoʻokumu i ka cognition a me ka hoihoi.

ʻO ka Hui Kūʻai Kūʻai o ka hoihoi E-kālepa

Ma lalo o ka "interest e-commerce", ua hoʻomaikaʻi maikaʻi ʻia ka hoʻololi ʻana i ka hapa mua o ka funnel marketing, a ua pōkole loa ka pōʻai hoʻololi.

I loko o ka manawa pōkole, he nui nā mea hoʻohana o ka mea hoʻohana hoʻokahi, a ʻo ka ʻike i hana ʻia e nā mea hoʻohana ʻē aʻe o ia ʻano he "bombe", a ʻike ʻia ka hopena.

He kumu hoʻohālike "circle-level" consumer psychological impact model.

Makemake nā brands i nā mea hoʻohana e hoihoi i ke kaʻina o ka "neʻe a puni", a ʻo ka ʻike ke kī.

Ke hoʻohālikelike ʻia me nā kiʻi, nā kikokikona, nā leo a me nā ʻano ʻano ʻē aʻe, ua hoʻomaikaʻi nā wikiō i ka hopena o ka huki ʻana i ka hoihoi o ka mea hoʻohana a hoʻoulu i nā mea hoʻohana e kaomi, ʻaʻohe mea i hōʻike ʻia.DNAA i ʻole maʻiʻo connotation brand, e like me ka mōʻaukala brand, nā hanana hou loa, nā moʻolelo brand nā mea maikaʻi loa e hōʻike i ka waiwai o ka brand.

ʻO ka hoihoi i ka e-commerce ke ʻano hoʻohana o ka hanauna post-95s a me post-00s

ʻAʻole paha ʻoe hoihoi i ka huaʻōlelo hoihoi e-commerce.

Akā inā mākou e aʻo i nā ʻano ʻai o ka post-95s a me ka post-00s, e ʻike mākou ua makemake nui lākou e uku no ka leʻaleʻa.

• No ke aha e kūʻai ai ʻo MINISO i ka nui o ka animation IP?
• No ke aha he nani loa ka niho niho Yunnan Baiyao?
• No ke aha e hui pū ai ʻo Bubble Mart ma nā wahi āpau?
• Aia nō ka Gatling Bubble Gun, no ke aha i kaulana nui ai kēia mea hiki ʻole ke wehewehe ma ka Pūnaewele? Ua noʻonoʻo paha ʻoe?

I ka wā e hiki mai ana, inā he ʻoihana nui ʻoe a i ʻole ʻoihana liʻiliʻi, i ka wā e hoʻomohala ai i nā huahana, i ka hoʻohui ʻana i ka hana a me ka hoʻokō, pono ke ʻano a me ka hoʻopili ʻana ke kūʻai aku.

Ua loli ka manaʻo o ka ʻoihana, pono e hoʻomaka nā hoaaloha e hana i ka ʻoihana e nānā i ka "e-commerce hoihoi." Pono e hoʻolohe pinepine i nā manaʻo o ka poʻe ʻōpio, a nui nā manaʻo.

E-kālepa hoihoi o nā ʻāina ʻē

ʻOiaʻiʻo, loaʻa i nā haole kēia ʻano, hoihoi lākou i ka e-commerce, a he nui nā mea ʻē a me nā mea ʻakaʻaka.

Ua ʻike au i kaʻana like ʻana o kekahi netizen, a he kiʻi pāʻani pū kekahi e like me Gatlin.

A i kēia mau lā, ke ʻimi nei kekahi poʻe i nā huahana lole ʻakaʻaka makua, a he mea weliweli ka nui.

Inā ulu ia ma kēia kuhikuhi, ʻaʻole hiki ke hoʻopaʻa inoa i kahi patent, e hana wale i ka palena palena.

He mea nui ka ʻuhane hoʻonanea

E ʻae mai iaʻu e haʻi aku iā ʻoe i kahi mea hou, inā ʻoe i ka ʻoihana a i ʻole nā ​​​​media ponoʻī, pono ʻoe i ka ʻuhane o ka leʻaleʻa.

Ma ke ʻano o ka ʻoihana, ʻo ka mea i kaʻana like ʻia ma ʻaneʻi he waiwai maloʻo loa he 1000 miliona - makemake i ka e-commerce, hana i nā huahana hoihoi, hoʻokahi kumu hoʻohālike a me hoʻokahi suite.

Mai ka media, e kākau i nā mea hoihoi.

He mea kūpono ka wela iki, ʻo wai ka mea makemake ʻole i ka ʻai ʻana i ka meloni, ʻo ka honua me ka ʻole o ka melons he luuluu loa!

E kekahi poʻe netizen, e hoʻolohe mai i kaʻu ʻōlelo aʻo, ʻoiaʻiʻo, mai mālama i ka helehelena pololei i ka lā a pau, e noho mau ma ka laina, ʻaihue ʻia, a ʻaʻole makemake ka poʻe e pāʻani me ʻoe i kēia mua aku.

Ke hilinaʻi nei ka e-commerce hoihoi i ka ʻike e hoʻopau i ke kaʻa

Manaʻo wau ʻo ka ʻenemi nui o Alibaba ʻaʻole ʻo Pinduoduo, JD.com, ʻo ByteDance paha.

Hoʻopili mākou i ka e-commerce mai ka manaʻo o nā mea kūʻai aku, a ʻekolu mau kahua hoʻomoana nui:Taobao, JD.com, Pinduoduo.ʻO ka moat maoli o Alibaba ka helu nui o nā mea kūʻai liʻiliʻi pilikino.

ʻAʻole i kapa ʻia ʻo Pinduoduo i ka pilikino, ua kapa ʻia ke kumu kūʻai haʻahaʻa, ʻo Jingdong ka huahana maʻamau, hiki iā ʻoe ke hele i Jingdong e kūʻai i kahi hōʻailona hoʻolālā niche a ʻike, hiki iā ʻoe ke kūʻai?

He mana maoli ʻo Taobao, me nā miliona o nā mea kūʻai liʻiliʻi liʻiliʻi, nā huahana maʻamau ʻole, me nā mea liʻiliʻi akā nani, nā mea hoʻolālā, nā hale kūʻai kaulana pūnaewele, nā hale kūʻai niche, kēia mau mea kūʻai aku, ma JD.com, paʻakikī ʻo Pinduoduo e loaʻa.

I kēia mau lā, ua noʻonoʻo wau e pili ana i ka hoihoi e-commerce, a ʻike koke wau he huahana pilikino maoli nō ia, ʻaʻole ia he loli o ka lāʻau lapaʻau.

ʻO ka makemake o ByteDance i ka e-commerce aia i kēia mākeke. I kēia manawa, ua hele aku ka nui o nā hale kūʻai kaulana pūnaewele i Douyin, a ua hoʻomaka pū nā huahana ʻano like ʻole, nā hale kūʻai hoʻolālā, a me nā huahana pilikino.

No ka mea, ʻo ka manaʻo o ka paepae Douyin e hilinaʻi i ka ʻike e hoʻopau i nā kaʻa, ʻoi aku ka maikaʻi o ka genetic ma mua o ko Alibaba.hoʻokahe waimīkini hana nui.

He lā kaumaha loa inā e kāʻili ʻia kēia ʻāpana o nā mea kūʻai aku.

ʻOiai he nui ka poʻe, ma ke ʻano he mea kūʻai liʻiliʻi i hoʻomaka mai Alibaba, e ʻāhewa pinepine iā Alibaba, aia nō ko lākou mau manaʻo ma hope.

Ua manaʻo mākou ʻaʻole hiki ke lanakila ʻo Alibaba ma ke kahua e-commerce, akā i kēia manawa ke manaʻo nei mākou i ke anuanu.