No ke aha i kūleʻa ai ʻo SHEIN? ʻO nā kumu o ka holomua o ka hoʻolaha ʻana i ka brand e-commerce cross-border SHEIN

Ua hoʻokumu ʻia ʻo SHEIN ma 2008,Kūlana hoʻonohonohoNo ke ʻano wikiwiki ʻo B2C ma waena o nā palena palenaEʻulalaanuu.

ʻO ka ʻoihana a SHEIN e kālele ana i nā lole lole wikiwiki, me nā lole, nā mea komo, nā kāmaʻa a me nā ʻeke, nā mea nani, nā lako hale, nani, nā lole home a me nā ʻano ʻē aʻe.

Ua hoʻokumu ʻia ka mea hoʻokumu ʻo Xu Yangtian ma Nanjing, Kina i ka makahiki 2008, i kapa mua ʻia ʻo ka lole mare e-commerce SHEINside.

ʻO ka mea nui ma o ka pūnaewele mana, kūʻai ʻia ʻo APP a me nā kaila pūnaewele ʻē aʻe ma mua o 200 mau ʻāina a me nā wahi a puni ka honua, e like me ʻAmelika Hui Pū ʻIa, ʻEulopa, Middle East, India, etc.

ʻOi aku ma mua o 300 miliona mau ʻāpana i kēlā me kēia lā.

No ke aha i haʻahaʻa loa ai ʻo SHEIN ma mua?

ʻAʻole ʻike ʻia ʻo Kina ma ka home, akā ke ulu nei ia ma waho

ʻAʻole pono ka nui o ka poʻe ma Kina i lohe iā SHEIN, akā ʻaʻole ia e keʻakeʻa i kona hoʻomohala ʻana ma nā ʻāina ʻē, a haʻalulu paha ke kūlana o Zara.

Ua kapa ʻia kekahi mau mea hoʻopukapuka kālā ʻoihana ʻo SHEIN "ʻo ka ʻoihana ʻumi-biliona-dollar pohihihi loa o Kina", no ka mea, ʻoi aku ka nui o nā mea hoʻohana e ʻimi iā ia ma Google ma mua o ʻekolu mau manawa ma mua o Zara.

• he mau makahiki aku neipāpāho houUa hōʻole ʻia nā hoʻāʻo a pau e nīnauele, a ua hōʻike ʻia he liʻiliʻi nā media i kona piʻi ʻana.
• media-ihoʻAʻole ʻae ʻia lākou e kākau, a ʻo kekahi poʻe hoʻolaha ponoʻī i kākau i kahi ʻatikala e pili ana i ke kālā kālā a SHEIN ua noi ʻia e holoi i ka ʻatikala mai ka pūnaewele holoʻokoʻa no ka makemake o ka ʻoihana e mālama i kahi haʻahaʻa haʻahaʻa.
• I ka manawa i ʻike mālie ai nā kānaka a pau iā ia, ua kokoke ke kūʻai aku i XNUMX biliona.

Nā kumu no ka holomua o ka hoʻolaha ʻana i ka brand e-commerce ma waena o SheIn

Ua ʻōlelo ka mea hoʻokumu ʻo SHEIN:makau i ka hoohalikeia

• He mea maʻalahi loa ke kumu hoʻohālike o SHEIN. Hoʻohālike nā huahana iā ZARA, a he mea hou nā huahana hou, a ʻo ke kumu kūʻai he hapalua o nā mea ʻē aʻe.
• lawe ʻiaHoʻolaha PūnaeweleʻO ka hoʻolālā hoʻolaha e like me ka diary kūpono loa, aia ka ʻokoʻa ma waho.
• I kēlā me kēia manawa a lākou e hele ai i kahi ʻāina, loaʻa iā lākou he mau kaukani o nā mea kaulana pūnaewele kūloko e lawe mai i nā waiwai, nā ʻano hiʻohiʻona, a me ke kumukūʻai o ke kāpeti, a noho koke lākou i ka mākeke kūloko.
• ʻO ke kumu e hoʻokūkū ai ʻo SHEIN me nā kanaka nunui wikiwiki e like me Zara a me H&M, ʻo ia ka pono o ke kaulahao lako ma Kina.

ʻO kaʻoiaʻiʻo, ma kahi o SHEIN o nā lole a me ANKER o ka digital, aia nā hui like ʻole i nā ʻoihana like ʻole ma Kina, akā ʻaʻole nui ka nui, akā ʻo ka hoʻomohala ʻana i ka wikiwiki geometrical, aia kekahi mau hui like, Beijing, Jiangsu, Zhejiang. , Shanghai, Guangdong Aia, ʻaʻole wau e hele i nā kikoʻī.

• ʻO kā lākou hiʻohiʻona maʻamau, ua neʻe lākou mai ke kālepa kuʻuna haole i kā lākou mau hōʻailona ponoʻī, ʻoihana i nā mākeke o waho.
• E like me ka inoa haole, ka maikaʻi like mai ka hale hana like, a ʻo ke kumukūʻai he hapalua ia o ka brand kaulana.
• Noho koke i ka mākeke, ʻoi aku ka maikaʻi o nā mea kūʻai aku ma waho, me ka nānā ʻole i kāu hōʻailona.

Ua hoʻomaka kēia mau hui i ʻelima a ʻeono paha makahiki i hala. Ua loaʻa i nā mea hoʻokumu ke kālepa kuʻuna haole, e-commerce ma waena o ka palena ʻāina, a me nā ʻenehana loea (ʻoiSEO), ʻo ia ka ʻike maka e honi i nā manawa ʻoihana.

Aia kahi ʻokoʻa ʻike nui ma waena o ke kālepa haole a me ka palena palena

ʻO ka poʻe i hana i kahi hana maikaʻi loa ma ke kālepa ʻana i nā ʻāina ʻē, he manaʻo nui lākou, no ka mea, ke nānā aku nei kekahi poʻe i ka e-commerce kūloko, hilinaʻi i ka hoʻomohala mau ʻana o ka huahana, a me ka ʻohi ʻana i nā ʻāpana.

Akā, e like me kāu e ʻike ai e pili ana i ka e-commerce kūloko ma Kina, inā loaʻa iā ʻoe kahi huahana maikaʻi, kahi kumu hoʻohālike maikaʻi, a me ka loaʻa kālā, e ʻimi ʻia ʻoe e nā poʻe lehulehu, a e hoʻopiha koke ʻia ka waiwai e kēia poʻe.

A ʻo ke kālepa o nā ʻāina ʻē a me ka palena ʻāina, aia kahi ākea ʻike nui, aia nā pale, no laila ʻaʻole ikaika ka hoʻokūkū.

No laila, no ke aha i kapu loa ai nā mea kūʻai aku i ka ʻōlelo ʻana i nā huahana, ʻo ia ke kumu.