He aha ke ʻano o ka māhele mākeke niche?ʻO ka ʻokoʻa ma waena o ka lehulehu lehulehu a me kahi mākeke māhele loa

ʻIke pinepine ʻia nā mākeke niche ma ke kūʻai aku ʻana, ʻoiaʻiʻo, ua kapa ʻia nā mākeke niche.

He aha ka mākeke niche?

ʻOiaʻiʻo, ʻo "niche" he huaʻōlelo haole (exotic), he unuhi i ka "niche", a ʻo kona ʻano kumu ʻo "crack, gap".

No ka laʻana, aia kahi niho niho no ka holoi ʻana i nā niho ma mua, akā i kēia manawa ua kūpono ia no nā hui like ʻole a he mau hopena like ʻole, e like me nā pēpē, nā keiki, nā pākeke, keʻokeʻo, anti-allergy, etc., i hoʻokaʻawale mau ʻia ma lalo o kahi. ʻano nui.

hiki no hoi ke hoomaopopo iaEʻulalaʻO nāʻano huahana maʻamau he mau mea liʻiliʻi a me nā huahana maʻamauʻole, a ua hoʻokumuʻia nā huahana maʻamau i nāʻano huahana maʻamau.

Ma keʻano laulā, heʻokoʻa ia mai nā mea'ē aʻeHoʻolaha PūnaeweleHoʻolālā:

Noho ʻia nā huahana nui e ka poʻe akamai, a ʻaʻole makemake ʻia ka māhele niche a me ka mākeke moana uliuli lōʻihi e ka poʻe akamai, no laila hiki iā mākou ke loaʻa nā waiwai hou aʻe a me nā hale kūʻai hou aku e hopu i kēia.SEOkahe.

A laila, e hoʻonui i ke kūʻai aku, e pili ana i kahi manawa kūʻai waiwai waiwai, akā he mākeke liʻiliʻi no nā huahana a lawelawe paha.

ʻO ka māhele mākeke e pili ana i ke kaʻina o ka hoʻokaʻawale ʻana i ka mākeke, kahi e hoʻokaʻawale ai nā mea kūʻai aku i ka mākeke o kekahi huahana i nā mea kūʻai aku e like me ka makemake o ka mākeke ma o nā ʻokoʻa i nā pono a me nā makemake o nā mea kūʻai aku, kūʻai ʻana a me nā maʻamau kūʻai.

ʻO kēlā me kēia hui mea kūʻai aku he māhele mākeke, a ʻo kēlā me kēia māhele mākeke he hui o nā mea kūʻai aku me nā ʻano koi like.

Nā ʻokoʻa ma waena o ka lehulehu lehulehu a me nā māhele mākeke

He ʻokoʻa nā ʻāpana ʻelua:

Hoʻokaʻawale ʻia ka mākeke nui i kekahi mau ʻāpana e ka ʻāpana kū.ʻO nā mākeke e like me Procter & Gamble's shampoo series e hoʻokaʻawale hohonu i nā mea kūʻai aku me nā pono like ʻole ma o nā ʻokoʻa o ka pono.

ʻO ka mākeke niche ka mea nui ma o ka hoʻokaʻawale ʻana, ʻo ia hoʻi, ka ʻala, nā ukana, nā pōhaku a me nā ʻāpana cross-industry.

I ka manawa like, hiki ke hoʻokaʻawale ʻia ka mākeke niche e like me nā pono noʻonoʻo o nā mea kūʻai:

ʻO ia hoʻi, loaʻa i nā mea kūʻai aku kahi māhele mākeke kikoʻī loa, e like me ka mālama nail.

i ka pōkole,Chen WeiliangManaʻo ʻia e wehewehe pono nā ʻoihana i nā ʻano a me nā ʻokoʻa ma waena o ka mākeke nui a me ka mākeke niche e pili ana i ka hoʻololi ʻana a me nā pono pilikino o nā mea kūʻai aku, a me nā ʻano o ka wā e hiki mai ana i ka "manawa o ka ʻai kanaka".

E hoʻomākaukau e hoʻoholo i kāu huahana a i ʻole hōʻailona e like me ke kūlana mākeke maoliKūlana hoʻonohonoho, me ka hoʻohana ʻana i kahi hoʻolālā brand soundHoʻolaha pūnaewelea me nā hoʻolaha.

E aʻo hou aʻe e ʻike i nā mana māhele mākeke niche

1. Pono ka hapa nui o ka poʻe e hana i kekahi mau mea pono i ko lākou ola.

2. He mea nui kahi e kali ai no na manawa, A. ma ka oihana maikai, B. ma ka hui maikai, pono ka hui maikai ma ka oihana maikai, ina hiki ia oe ke hana i hui ia oe iho, pono ia ma ka maikai. ma ka oihana;

3. Mai makaʻu i ka lohi, lōʻihi ka manawa e aʻo ai i ka ʻike o nā ʻoihana he nui.

4. ʻO kou kūlana ma ka ʻoihana a ʻoihana paha e hoʻoholo i ka mea āu e maopopo ai he ʻokoʻa. poʻo .

5. E hoʻomaopopo i ke ʻano o kahi ʻoihana a me kahi hui i nā makahiki 5, ʻo ka hihia maikaʻi loa ka hihia ʻoi loa.