He aha ka Amazon Buy Box?Pehea wau e lanakila ai i ka hoʻolaha Get Gold Shopping Cart?

He aha ka Amazon Buy Box Gold Shopping Cart?

Aia ka pahu kūʻai gula a Amazon Buy Box ma ka ʻaoʻao ʻākau o ka ʻaoʻao huahana a ʻo ia ka wahi ʻike a maʻalahi hoʻi no nā mea kūʻai aku e kūʻai.

ʻO ka hapa nui o nā kūʻai ma Amazon e hana ʻia ma o ka "Buy Box," a ʻo nā mea kūʻai aku i lanakila i ka pahu kūʻai maʻamau, ʻoi aku ka nui o nā kūʻai aku.

Wahi a nā helu helu mua, ʻo nā kūʻai huahana i loaʻa e Buy Box he 4 mau manawa o nā huahana like.

Akā ʻaʻole ʻo 100% ka pahu kūʻai e ka mea kūʻai aku.

Ma kahi, e hoʻololi i nā mea kūʻai aku kūʻai maikaʻi loa e pili ana i kā lākou mau wahi hoʻouna, nā kumukūʻai huahana, a me nā logistic hoʻouna.

Inā makemake nā mea kūʻai FBM e kau ma ka noho aliʻi o ka pahu kūʻai, ʻaʻole pono lākou e lanakila wale i ka logistics wikiwiki o FBA, akā e hakakā pū kekahi i ke kaua kumukūʻai inā pono e hoʻomaikaʻi i ka maikaʻi o ka papa inoa.

E hōʻike ana kēia ʻatikala i nā hoʻolālā like ʻole 6 e hopu i ke kaʻa kūʻai gula Buy Box e kōkua i nā mea kūʻai aku e lanakila i ka hoʻokūkū a lanakila i ke kaʻa kūʻai gula Buy Box.

Kumu kūʻai huahana Amazon

ʻO ka mea mua e hāʻawi i ka pahu kūʻai ke kumu kūʻai o ka huahana.No nā mea kūʻai FBA, ʻoiai ke kūʻai aku nei ka huahana no ke kumu kūʻai like me nā mea kūʻai kūʻai Pahu Kūʻai, hiki iā lākou ke komo i ka papa inoa huli ʻana o ka pahu Buy, a hiki i kēlā me kēia mea kūʻai ke loaʻa i kahi ʻāpana like o ka pai.

ʻO nā kumu kumu no ka loaʻa ʻana o ka pahu kūʻai:

Hoʻokomo ʻo Amazon i nā lula Kūʻai Kūʻai like ʻole no nā mea kūʻai aku FBM, a ʻaʻole hāʻawi i nā mea kūʻai aku i ka manawa e hoʻololi ai i ka pahu Kūʻai, akā hāʻawi mua i nā mea kūʻai aku me nā kumu kūʻai haʻahaʻa haʻahaʻa.ʻO ia ke ʻano o ka haʻahaʻa o ke kumukūʻai o ka huahana, ʻoi aku ka maikaʻi o ka mea kūʻai aku e lanakila i ka pahu kūʻai.

No laila, inā makemake nā mea kūʻai aku FBM e loaʻa kahi pōmaikaʻi ma ke kaua kūʻai pahu kūʻai, ʻoi aku ka liʻiliʻi o ke kumukūʻai huahana ma kahi o 15% haʻahaʻa ma mua o ke kumu kūʻai liʻiliʻi o nā mea kūʻai aku FBA.Hiki i kēia ʻano kaua kumukūʻai ke pepehi i ka loaʻa, a pono e koho pono nā mea kūʻai aku.

Amazon Prime Shipping

ʻO ka lua o ka mea nui ke ʻano o ka lawe ʻana.Loaʻa ka hapa nui o nā huahana ma nā kikowaena hoʻokō o Amazon no ka hoʻouna mua ʻana, e hāʻawi ana i kahi kūlana lanakila-lanakila no nā mea kūʻai aku a me nā mea kūʻai aku FBA.Ma ka ʻaoʻao hoʻokahi, hiki i nā mea kūʻai aku ke hāʻawi i nā mea kūʻai aku me nā uku koho ʻoi aku ka maikaʻi a me ka wikiwiki o ka waihona; a hiki i nā mea kūʻai aku ke loaʻa wikiwiki i nā huahana me ka ʻole o ka kali ʻana i ka manawa hana 5-7 lā hana.

ʻO nā mea kūʻai aku ʻo FBM, ma ka ʻaoʻao ʻē aʻe, pono e noʻonoʻo e hoʻohana i ke ala hoʻouna wikiwiki loa.Akā, hiki i nā kumukūʻai kiʻekiʻe ke hoʻopilikia i ka loaʻa kālā o ka huahana, a ʻo ka wikiwiki o ka manawa hoʻopuka, ʻoi aku ka nui o ka manawa e lanakila ai i ka pahu kūʻai a hopu i nā mea kūʻai aku, a pono nā mea kūʻai aku e kaupaona i nā pono a me nā pōʻino.

Nānā Huahana ma Amazon

ʻO nā loiloi ʻo Amazon aEʻulalaʻO ke ola o ke kūʻai ʻana, hilinaʻi ka hapa nui o nā mea kūʻai pūnaewele i nā loiloi huahana no ka ʻimi ʻana i nā huahana kiʻekiʻe, kūʻai maikaʻi loa, a me nā loiloi mea kūʻai aku he hōʻailona ia o ka mea kūʻai aku ʻoihana a me ka huahana.Eia hou, ʻo ka helu o nā loiloi ke kī i ka lanakila ʻana i ka pahu kūʻai.

No nā mea komo hou, ʻo ka helu haʻahaʻa o nā loiloi ʻaʻole ia he pōʻino ʻole.Hoʻomaka ka huakaʻi o hoʻokahi kaukani mile me kahi ʻanuʻu hoʻokahi, a he manawa wale nō ia ma mua o ka loaʻa ʻana o nā loiloi maikaʻi loa inā ʻoe e hāʻawi i ka lawelawe mea kūʻai aku ma kēlā me kēia pae o ka hoʻokō ʻana i ke kauoha.

ʻO ka mōʻaukala kūʻai huahana Amazon

Ke nānā nei ʻo Amazon i nā mea kūʻai aku i ka pahu, e nānā pū i ka mōʻaukala kūʻai aku a me nā ana hana.No laila, pono e hoʻonui ʻia nā KPI o nā mea kūʻai aku, e like me ka manawa hoʻouna huahana, ka helu hoʻihoʻi, a me ka helu hemahema.E ho'āʻo e hoʻokō i nā pono o ka mea kūʻai aku, e mālama i kahi moʻolelo kūʻai maikaʻi, a hoʻonui i nā pilikia o ka hopu ʻana i ka pahu kūʻai.

Kūlana Huahana Amazon

He wahi liʻiliʻi akā koʻikoʻi ke kūlana huahana.E nānā ʻo Amazon i ka holomua o nā huahana. Ke hoʻohālikelike ʻia me nā huahana ʻelua, ʻoi aku ka kaulana o nā huahana hou i nā mea kūʻai aku, ʻoi aku ka nui o ke kūʻai aku, a ʻoi aku ka nui o ka lanakila o ka pahu Kūʻai.

E noho mamao mai nā huahana a Amazon

ʻO ka hoʻolālā hope loa ʻaʻole pono e haʻalele ʻia ʻo ka haʻalele ʻana i nā huahana ponoʻī a Amazon.ʻAʻole hiki i nā mea kūʻai aku ke lanakila ma ka pā ponoʻī o Amazon.ʻAʻole wale ʻo Amazon e hoʻohālikelike i kāu kumu kūʻai huahana haʻahaʻa, hoʻohaʻahaʻa hoʻi i ke kumukūʻai o kāu huahana e hopu i ka pahu kūʻai.Ma hope o nā mea a pau, no kāna waiwai multibillion-dollar, ʻo nā loaʻa mai nā ʻoki kumu kūʻai e like me ka palaoa.

Ke haʻalele nei i kēia kaua lanakila ʻole, aia nā miliona o nā huahana waiwai ʻē aʻe e hiki ke kōkua i kāu ʻoihana e ulu.

Inā ʻo FBA a i ʻole FBM mea kūʻai aku, ʻoiai lākou e mālama i kēia mau hoʻolālā ʻeono i ka noʻonoʻo, e hoʻomaʻamaʻa mau i ka hoʻoikaika ʻana i kā lākou ʻoihana, a hoʻokumu i kahi moʻolelo kūʻai maikaʻi, e hoʻomaka maoli lākou i ka ulu ʻoihana.