He aha ka manaʻo o ka brand potential?Pehea e kūkulu ai?E hoʻomaikaʻi i ka ʻokoʻa a me ka hiki ke hōʻailona

E pili ana i ka ikehu hiki, ua aʻo pū mākou iā ia ma ka papa physics, akā like ka ikehu brand me ka ikehu i ka physics.

XNUMX. He aha ka mana o ka brand?

Ua hōʻuluʻulu wale ʻia ka mana brand e like me ka ikehu brand i ʻike ʻia e nā mea kūʻai.

He helu mokuʻāina ka ikehu hiki, no laila, ʻo ka ikehu hiki ke hōʻike i ke kūlana o ka brand.

He aha ke kūlana o ka ikehu hiki ke hōʻailona?

• Loaʻa ka ikehu hiki mai ke kūlana a me ke kiʻekiʻe o kekahi mea.
• No laila, ʻoi aku ka kiʻekiʻe o ka cognitive waiwai o nā mea kūʻai aku, ʻoi aku ka nui o ka mana o ka brand.

Ma ka ʻōlelo maʻamau, ua hoʻoholo ʻia ka waiwai mua o kahi brand.

Eia nō naʻe, i mea e loaʻa ai ka mana o ka brand, pono ia e hoʻoili i ka waiwai i nā mea kūʻai aku ma o ka ʻike, kūʻai aku, lawelawe, a me nā mea ʻē aʻe, i mea e hoʻonui ai i ka waiwai cognitive cognitive o ka brand.

He aha nā ʻano o ka hiki ke hōʻailona?

ʻO ka mana o ka brand brand:

1. ka mahele makeke o ka huahana;
2. Ke kaulana a me ka makemake i waena o nā mea kūʻai;
3. Pili i ka māhele huahana.

• No ka laʻana: i ka wā e pili ana i ka shampoo, noʻonoʻo mua nā mea kūʻai aku i kēia brand, ʻo ia ke ʻano o ka ʻokoʻa a me ka hiki ke hōʻailona.

XNUMX. He aha ka hoʻohana ʻana i ka mana hōʻailona?

ʻAʻole kamaʻilio wale ka mana o ka brand, he kuleana koʻikoʻi ia i nā brand a me nā mea kūʻai aku.

• I ka hoʻomaka ʻana o ka laha, inā hoʻopā kahi hōʻailona i nā kānaka he nui, pono ʻo Wuling Motors.
• Ke alo nei i ka hemahema o nā masks a puni ka ʻāina, ua piʻi koke ʻo Wuling i ka hana ʻana i nā masks, ka mea i lanakila i ka mahalo o nā mea kūʻai.
• ʻO ka huaʻōlelo "Hoʻokumu ʻo Wuling i ka mea e pono ai ka poʻe" ua pahū ma ka Pūnaewele, e lawe ana i ka brand i kona manawa hanohano loa.
• ʻO ka mea aʻe, pono e ʻike ʻia ke kuleana o ka mana o Wuling Automobile i nā mea a pau.
• Ua lilo ka hoʻokele waiwai o nā hale kūʻai kūloko i mea hou. I ka wā e pono ai ka lehulehu e hilinaʻi i nā hale kūʻai alanui i mea e ola ai, ua hoʻāla ʻia ke ʻano o ke kaʻa paʻa ʻo Wuling i nā kūkākūkā wela, a ua hoʻoikaika pū nā loiloi aloha i ke kumukūʻai.

Nā huahana hou me nā waiwai i ka hoʻolaha olaEʻulalaMa lalo o ke kumu hoʻohālike, ua lilo ka pauda snail i mea punahele hou i nā meaʻai meaʻai kaulana i ka Internet, a ua lilo hou ʻo Wuling snail powder i mea nui o ka lehulehu.

He paʻakikī ka loaʻa ʻana o kahi Hermès i kapa ʻia ʻo snail powder!

XNUMX. He aha nā pōmaikaʻi maoli o ka hiki ke hōʻailona?

He aha ka mana o ka brand?ʻO ka hiki o ka brand ke manaʻo ʻoe ʻaʻole hiki ke ʻōlelo ʻia ka brand e hilinaʻi iaʻu a makemake hoʻi.

ʻO wai nā makamae i loaʻa i ka mana hōʻailona?No ka laʻana, ʻo Tesla, Apple, a me Huawei nā hui āpau me ka mana ikaika.

ʻO ka Bilibili (Bilibili), HEYTEA, a me Haidilao i kēia manawa he mau hui pū me nā hōʻailona ikaika.

Hiki ke kūʻai mua nā mea kūʻai aku iā ʻoe, a i ka manawa like e makemake ai nā mea kūʻai aku e kūʻai iā ʻoe (ʻaʻole hiki ke kūʻai iā ʻoe no ka manawa).

ʻO ka hā, pehea e kūkulu ai i ka hiki ke hōʻailona?

ʻAʻole anei ʻo ia ka inoa a me ka kaulana?

He pipiʻi a maikaʻi ka brand, a inā he pilikia, e uku maoli ia.

Pono ʻoe e hoʻonoho i kahi pahuhopu liʻiliʻi ma mua: haʻawina home ma waho o ka hana huahana ponoʻī.

• Kū ʻo Tesla no ka ʻenehana kiʻekiʻe;
• I ka wā e hiki mai ana, e hōʻike ana ʻo Apple lāua ʻo Huawei i nā huahana kūloko kiʻekiʻe o ka honua, ma hope o ka hilinaʻi iā ia iho;
• ʻO Haidilao ke kūlana kiʻekiʻe o ka lawelawe ma ka ʻoihana ʻai.

ʻO kahi hōʻailona i kūkulu maikaʻi ʻia he mea ʻē aʻe ma mua o ka ʻokoʻa a me ka hiki ke hōʻailona.Kūlana hoʻonohonoho+ ʻenehana maikaʻi".

ʻO ka hiki ke hōʻailona ʻoi aku ka maikaʻi o ka huahana a i ʻole ka ʻike ma mua o ka lua, a ua ʻike ʻia e nā mea a pau a hoʻolaha ʻia e ka waha.

XNUMX. No ke aha e paʻakikī ai ke kūkulu ʻana i kahi hōʻailona ma ka pūnaewele?

ʻAʻole hiki iā ʻoe ke hana i kahi hōʻailona ma ka pūnaewele, akā hiki iā ʻoe ke hana i kahi kikowaena pilikino!

1. Pono nā brand i ka hoʻoikaika mau ʻana a me ka hoʻonaʻauao ʻana i nā mea hoʻohana. Ua kaupalena ʻia nā ʻoihana hoʻopahemo, media a me nā kumu ala. Hoʻopili wale lākou me kekahi mau hōʻailona. ʻO ka brand luna. No laila ua hoʻokumu ʻia ka brand.
2. A i kēia manawa ma ka pūnaeweleHoʻolaha pūnaewele, ʻAʻole ʻae ʻia nā ʻāpana kalepa e hoʻokaʻawale i nā mea kūʻai aku, me ka hopohopo e hoʻoweliweli nā mea kūʻai aku i ka hale kūʻai, a kākoʻo mau i kou mau hoa paio, no laila paʻakikī iā ʻoe ke lilo i brand.

• Hiki i nā brands ke hoʻomau i ke kūʻai aku i nā kaʻa me ka paepae a mālama i ke kūlana ikaika o ka paepae.
• I kēia hihia, no ke kūkulu ʻana i kāu hōʻailona ponoʻī, hiki iā ʻoe ke hilinaʻi wale i kāu kaʻa kūʻokoʻa pilikino.
• ʻAʻole hiki iā ʻoe ke lilo i ka inoa No. XNUMX i ka ʻoihana, akā hiki iā ʻoe ke lilo i ka inoa No.

ʻO kēia ka ʻokoʻa ma waena o ka branding online a me ka branding offline.

XNUMX. Pehea e hoʻomaikaʻi ai i ka ʻokoʻa a me ka hiki ke hōʻailona?

Ma keʻano maʻamau, ʻekolu mau ala e loaʻa ai ka huakaʻi:

1. ʻO ka māhele mua e hoʻohuli i nā mea hoʻohana ma o ka hoʻolaha uku;
2. ʻO ka ʻāpana ʻelua ma o ka media nona ka brandhoʻokahe wailoaʻa nā mea kūʻai;
3. ʻO ke kolu o ka māhele ma o ka fission o ka mea kūʻai aku, e ʻae i nā mea hoʻohana e kaʻana like a hoʻolaha i nā huahana.

No ke aha i makemake ai ka poʻe ma ka Pūnaewele e manaʻoʻiʻo i "nā brand i manaʻo ʻia e nā poʻe kaulana pūnaewele?"

ʻO ke ala kuʻuna o ka hōʻailona ʻana, ʻo ia ka hoʻolaha ʻana i ka media media ma Shanghai e hōʻike i nā mea hoʻohana e ikaika ʻo ia a no laila e hoʻoulu ai i ka hilinaʻi.

• Eia naʻe, hou e-kalepa momoku ua a pau i paipai 'ia e ka Internet celebrities, no ka Internet celebrities i ko lakou mau mea hoʻohana, no laila, mea hoʻohana manaʻo e Internet celebrities aa ole hoopunipuni i ka lehulehu, no ka mea, ua oi aku ka poho.
• Eia kekahi, ʻo nā huahana i ʻōlelo ʻia e ka poʻe kaulana ma ka Pūnaewele he ʻano noʻonoʻo ʻike ʻia.
• ʻO ke kumu o nā hōʻailona i ʻōlelo ʻia e nā poʻe kaulana o ka Pūnaewele, ʻo ia ka hoʻohana ʻana i ke kaʻa pilikino o nā mea kaulana i ka Pūnaewele e loaʻa ai nā manaʻo hilinaʻi a hoʻomaikaʻi i ka ʻokoʻa a me ka hiki ke hōʻailona.

ʻO ka hoʻolaha kūleʻa ʻana o ka brand e-commerce cross-border o SHEIN ʻo ia ka hoʻohana ʻana i ka kūʻai ʻana i nā mea kaulana pūnaewele.Chen WeiliangʻO kēia ʻatikala ma mua o ka blog i haʻi ʻia ▼

No ke aha i kūleʻa ai ʻo SHEIN? ʻO nā kumu o ka holomua o ka hoʻolaha ʻana i ka brand e-commerce cross-border SHEIN

Hoʻokumu ʻia i ka makahiki 2008, ua hoʻonohonoho ʻia ʻo SHEIN ma ke ʻano he B2C wikiwiki wikiwiki e-commerce platform. ʻO ka ʻoihana a SHEIN e kālele ana i nā lole lole wikiwiki, me nā lole, nā mea komo, nā kāmaʻa a me nā ʻeke, nā mea nani, nā lako hale, nā nani, nā lole home a me nā ʻano ʻē aʻe.Ua hoʻokumu ʻia ka mea hoʻokumu ʻo Xu Yangtian ma Nanjing, Kina ma 2008. ʻO ka mea mua ...