Chen Weiliang: Pehea e ʻike ai inā hewa ke kūlana i ka wā e hana ana i ke kālepa WeChat? E nīnau iā ʻoe iho he aha ia

Chen Weiliang: HanaWechat marketingpehea e ike aiKūlana hoʻonohonohoHe hewa paha? E nīnau iā ʻoe iho he aha ia

In Ianuali 2017 4 22 Day Chen WeiliangE komo i ka kaʻana like o ke kahua hoʻomaʻamaʻa kūikawā

Ma ka puke "Positioning", ua ʻōlelo ʻia e pili pono nā mea hou i nā mea i loaʻa, i ʻole ʻaʻohe wahi i loko o ka lolo o nā kānaka.

No nā huahana a lawelawe paha āu e kūʻai aku nei, hiki iā ʻoe ke nīnau iā ʻoe iho i ka nīnau kahiko e ʻike ai inā hewa ʻoe?

he aha kēīa?

ʻO ka nīnau - he aha ia?

E nīnau iā ʻoe iho "he aha ia?" e ʻike inā hewa ke kūlana.

ke ʻike nā kānaka "Nā WechatMe nā huaʻōlelo ʻehā "media", nui ka poʻe i ʻike ʻole i kekahi mea e pili ana i nā mea hou a ʻaʻole i lohe i ka inoa o ka hui.

I nehinei ua kaʻana aku au i ke kūlana o Wechat Media - "WeChat Costco", a i kēia lā wau e hoʻolauna pōkole i ka "pena" o Wechat Media.

I kēia manawa, e hoʻolauna pōkole kākou i ka "mea pena" o Wechat Business Media.

Inā ʻaʻole maopopo ka mea hoʻohana i ke ʻano o ia mea, pono ia e hoʻopili i ka mea i ʻike ʻia e ka lolo o ka mea hoʻohana.

He aha ka mea hoʻopalapala?

He lālā ʻo "Pastorian" o Wechat Media a loaʻa kālā ma ke kūʻai ʻana aku i nā waiwai no ka ʻoihana Wechat.

Loaʻa iā Wechat Media kekahi puke i kapa ʻia ʻo "Pastorian", he puke pono e heluhelu ʻia no nā lālā o Wechat Media.

Inā ʻoe e nīnau i ke ʻano o ka inoa o ka lālā ʻo Painter?No ka mea, he mea hou ia, ua nīnau ʻia ka poʻe "he aha ia", a ʻaʻole maʻalahi paha ka hoʻomaopopo ʻana no kekahi manawa.ʻO ka hoʻoponopono ʻana i nā mea i ʻike mua ʻia e ka lolo e maʻalahi ka hoʻomaopopo ʻana o ka poʻe, ano e wehewehe kakou i ke kumu a me ke ano o ka inoa o ka lala Painter.

kumu o ka inoa mea pena

• Pāʻani - Pāʻani Economy
• Swipe - swipe e kūʻai aku
• Mea Hana Hana - ʻUhane Hana Hana

ʻO ke ʻano o ka "pena pena" - ʻo ka hoʻokele waiwai mai kahi hōkū, a ʻo ka ʻuhane o ka mea hana hana ke loaʻa kālā ma ke kūʻai aku ʻana i nā waiwai.

I ko mākou makemake e loaʻa kālā, hiki iā mākou ke hui pū me ka lālā Painter e aʻo i ke kālepa WeChat, inā he hapa manawa a i ʻole ka manawa piha.

He aha nā lālā Painter e hoʻohana i ka WeChat marketing ike i aʻo ʻia i loko o ka lumi papa o ka Painter e hoʻomaʻamaʻa, e hana i nā ʻoihana liʻiliʻi me ka ʻuhane o ka hana hana e hoʻomaʻamaʻa maikaʻi i ka pale e kūʻai aku i nā waiwai, a me ka hoʻohana pono ʻana i ko lākou manawa manawaleʻa e loaʻa ke kālā keu.

(ʻO ke kumuhana o kēia ʻatikala pehea e ʻike ai inā hewa ke kūlana i ka wā e hana ana i ke kālepa WeChat, a e pili ana i ka wehewehe kikoʻī o nā lālā pena, e kākau wau i kahi ʻatikala e kaʻana like i ka wā e hiki mai ana)