Pehea e kākau ai i kope e hoʻomaikaʻi i ka hana kūʻai?Hoʻomaikaʻi ʻo Consumer Psychology i ka ʻoihana kūʻai

Pehea e kākau ai i kope hoʻolaha Facebook?

ʻFacebookMa kāna kumu, hoʻāʻo mau ka hoʻolaha i nā kūʻai like ʻoleKope kope, e huli i ke kope hoʻolaha o ka helu hoʻololi hoʻololi, a lailaEʻulalaHiki ke hoʻonui a hoʻokuʻu ʻia ka paepae, a hiki i ka hopena ke hoʻomaikaʻi maikaʻi i ka hana kūʻai.

ʻO ke kumu o ke kanaka ʻo ka ʻimi ʻana i nā pono a pale i nā hemahema, pale i ka ʻeha, a me ka hahai ʻana.hauʻoliʻO ka hauʻoli ke ʻano kanaka.

Ua aʻo ka poʻe loea Psychology ma mua o 100 mau hui, e komo pū me nā e-commerce platform Shopee, Lazada, Apple ... Hoʻokahi mea like lākou, ʻo ia hoʻi, he ikaika loa lākou i ka psychology consumer.

Pehea e kākau ai i kope e hoʻomaikaʻi i ka hana kūʻai?

I kēia manawa e kaʻana like i ka psychology consumer 7 nui e hoʻomaikaʻi i ka hana kūʻai, manaʻo wau hiki ke kōkua iā ʻoe e hoʻomaikaʻi i ka pono kūʻai.

ʻO 7 noʻonoʻo mea kūʻai nui, e hoʻomaikaʻi ʻoe i ka hana kūʻai:

1. hahai aku
2. makaʻu o nalowale
3. hopena halo
4. hopena heleuma
5. hopena pānaʻi
6. hopena ʻuʻuku
7. Paʻakikī ke koho

hahai aku

Inā hana kekahi i ka mea like, hiki paha iā ʻoe ke hana like.

Manaʻo kōkua: E hōʻike i ka nui o ka poʻe e hoʻohana a kūʻai paha i kāu lawelawe

makaʻu o nalowale

Ua hopohopo nui ka poʻe i ka nalowale ma mua o ka loaʻa.

Manaʻo kōkua: E haʻi i nā mea kūʻai aku i ka nui o ka mea hiki ke mālama inā kūʻai lākou i kāu huahana/lawelawe?

hopena halo

• ʻO ka hopena halo, i ʻike ʻia ʻo ka hopena halo, kahi mea e pili ana i ka ʻike interpersonal.
• ʻO ke ʻano a i ʻole nā ​​hiʻohiʻona o kēia manaʻo ikaika o ka hale aloha a me Wu, e like me ka halo o ka halo mahina, pālahalaha a pālahalaha a puni, no laila ua kapa ʻia kēia hopena psychological i ka hopena halo.

ʻO ke kū'ē o ka hopena halo ka hopena daimonio.

• ʻO ia hoʻi, ʻo ka loaʻa ʻana o ka manaʻo maikaʻi ʻole i kekahi ʻano o ke kanaka a i ʻole kekahi ʻano o kekahi mea e hoʻohaʻahaʻa ai nā kānaka i nā ʻano ʻē aʻe o ke kanaka a i ʻole nā ​​hiʻohiʻona ʻē aʻe o ia mea.

ʻO ka hopena kaulana he hopena halo maʻamau.

• ʻAʻole paʻakikī ka loaʻa ʻana o ka hapa nui o nā hoʻolaha ʻo kēlā poʻe mele kaulana a me nā hōkū kiʻiʻoniʻoni, a me nā poʻe liʻiliʻi liʻiliʻi.ʻanoAkā ʻike ʻole ʻia.
• No ka mea, ʻike ʻia nā huahana i hoʻolaha ʻia e nā hōkū.
• Ke lilo ka mea kākau i mea kaulana, ʻaʻole hopohopo nā manuscript ma lalo o ka pahu i ka paʻi ʻana, a ʻaʻole hopohopo nā hana āpau i ke kūʻai aku.ʻO kēia ka hopena o ka hopena halo.

Pehea e hiki ai i nā hui ke hōʻike i kā lākou huahana a ʻae ʻia e ka lehulehu?

• ʻO ke ala pōkole ka loaʻa ʻana o ke kiʻi o ka hui a i ʻole nā ​​huahana i hoʻopili ʻia i ka poʻe kaulana, a loaʻa i nā poʻe kaulana e hoʻolaha i ka hui.
• Ma kēia ala, hiki iā ʻoe ke hoʻohana i ka "kaulana" o ka mea kaulana e kōkua i nā ʻoihana e hōʻiliʻili i ka kaulana.
• E hōʻoia i ka wā e noʻonoʻo ai ka poʻe i nā huahana o ka hui, noʻonoʻo lākou i nā mea kaulana i pili pū me lākou.
• Inā ʻoi aku ka maikaʻi o ke kanaka ma kekahi mea, manaʻo kekahi e ʻoi aku ʻoe ma nā mea ʻē aʻe, a ʻoi aku ka hilinaʻi iā ʻoe.

Manaʻo kōkua: E hoʻokomo i ka branding o ka hui a me ka huahana, no laila inā e hana hou ʻoe i nā huahana, e hilinaʻi pololei nā kānaka i kāu huahana/lawelawe.

hopena heleuma

Inā hōʻike mua ʻoe i ke kumu kūʻai kiʻekiʻe, e emi ana nā mea kūʻai aku i ke kumukūʻai ma hope.

Manaʻo kōkua: Pono ka huahana/lawelawe āu e kūʻai aku ai i ke kumu kūʻai kiʻekiʻe ma mua.

hopena pānaʻi

Inā makemake ʻoe e kūʻai aku, pono ʻoe e aʻo mua i ka hāʻawi.

Manaʻo kōkua: Hāʻawi i ka waiwai, hāʻawi i nā ʻōlelo aʻo maikaʻi i nā mea kūʻai aku, a laila e kiʻi i ka leka uila a ka mea kūʻai aku,Ka helu kelepona, hiki iā ʻoe ke hahai ma hope.

hopena ʻuʻuku

ʻO ka liʻiliʻi o ka huahana like, ʻoi aku ka maikaʻi o nā mea ʻē aʻe.

Manaʻo kōkua: E ʻike i nā mea kūʻai aku i ka nui o kāu huahana i koe?

Pilikia Koho

ʻO ka nui o nā koho a ka poʻe, ʻoi aku ka palaualelo.

Manaʻo kōkua: E kau i kahi kelepona e hana ma kāu ʻaoʻao pae, maikaʻi.

Pehea e kākau ai i kope o ke kūʻai ʻana?Hiki iā ʻoe ke kaomi i ka loulou ma lalo nei e aʻo i nā loina a me nā mākau o Bomb Sale advertising copywriting ▼

Pehea e kākau ai i kope o ke kūʻai ʻana?ʻO ke kūʻai kālā ʻana a me ke kūʻai ʻana i nā loina a me nā mākau kākau kope

Ua ʻike paha ʻoe i ka kope kope o nā mea kūʻai kiʻekiʻe ma Facebook, ʻoi aku ka nui o kāu heluhelu ʻana i ke kope, ʻoi aku ka maikaʻi o lākou, a ʻoi aku ka makemake e kau i kahi kauoha?Pehea e kākau ai i kope o ke kūʻai ʻana? Pehea e kākau ai i kope hoʻolaha Facebook?ʻOiaʻiʻo, aia nā ʻōkuhi no kēia. Inā makemake ʻoe e kākau i kāu pahū kūʻai ...

He aha ke kumu kūʻai huahana?Pehea e kākau ai?Huahana Unique Selling Point Refinement Copywriting Case

ʻO ka mea i kapa ʻia he wahi kūʻai aku o kahi huahana he hiʻohiʻona o nā ʻano huahana a me ke kumu ikaika loa no ka ʻai ʻana.ʻO ke kumu kūʻai o ke kope kūʻai pūnaewele e like me ka mīkini o ke kaʻa: hoʻoholo ka ʻenekini i ka hana o ke kaʻa, a ʻo ke kumu kūʻai aku e hoʻoholo i ka ikaika kūʻai o ke kope.Ma mua o ka kākau ʻana i kope hoʻolaha pūnaewele, ʻo ka hana mua ...