Papa Kuhikuhi ʻatikala
- 1 Pākuʻi e-kālepa: e like me nā hale kūʻai kūʻai
- 2 E-commerce maʻiʻo: Kauo iā ʻoe i loko o ka moʻolelo a laila e uku iā ʻoe
- 3 Live e-commerce: hoʻonui i nā pilina a me ka hoʻokumu ʻana i kahi manaʻo wikiwiki
- 4 Hoʻolālā hoʻohui: he papa pono e aʻo ʻia no nā mea nona ka brand
- 5 Pehea e koho ai?
- 6 Hoʻohālikelike
- 7 总结
Ua ʻike anei ʻoe?EʻulalaMa ke kahua o ke kaiāulu, ʻoi aku ka hewa o ke koho ʻana i ke kumu hoʻohālike ma mua o ke koho ʻana i ka mea hewa.
Manaʻo kekahi mau luna i ka wā e waiho ʻia ai ka huahana ma ka papaTaobaoHiki iā JD.com ke "kali i ka pua o nā pua"; akā ʻo ka mea ʻoiaʻiʻo, ke hāʻule ke kūʻai aku, ʻike ʻo ia ua hele hewa paha ia.
ʻO ka ʻoiaʻiʻo, e-commerce, e like me nā hale kūʻai kino, loaʻa ka ʻokoʻa ma waena o ka "ʻano hale kūʻai" a me "ʻano alakaʻi alakaʻi kūʻai" - ka mea piliPākuʻi e-kālepaaE-kālepa maʻiʻo.
A laila, e wehewehe au iā ʻoe i nā ʻokoʻa ma waena o kēia mau hiʻohiʻona ʻelua.
Pākuʻi e-kālepa: e like me nā hale kūʻai kūʻai
E noʻonoʻo ʻoe e hele ana i loko o kahi hale kūʻai kūʻai nui, hele pololei i kahi alahele, a hopu i kāu mea e pono ai.
ʻO kēia ke kumu o ka e-commerce shelf.
ʻO Taobao, JD.com a me Pinduoduo nā ʻelele maʻamau.
Loaʻa i nā mea hoʻohana e kūʻai i nā mea ma kēia mau kahua i nā pahuhopu maopopo loa:
ʻIke paha lākou i ke kumu hoʻohālike a me nā ʻāpana a lākou e makemake ai, e like me ke kelepona paʻa lima, kamepiula, a me nā puke.
A i ʻole hoʻohālikelike lākou i nā kumukūʻai, hoʻohālikelike i nā hana, heluhelu i nā loiloi, a i ʻole e ʻimi i kekahi mau mea ʻoihana niche.
ʻOi aku ka like o ka e-commerce Shelf me ka "mea hoʻohālike mīkini kūʻai": ua loaʻa i nā mea hoʻohana nā pono maopopo i ko lākou mau manaʻo, hele i ka mīkini, kaomi i kahi pihi, a lawe aku i nā waiwai. He anu akā maikaʻi a pololei.
Hiki i nā mea hoʻohana ke loaʻa a koho iā lākou iho, a ʻo ke kahua wale nō ke kuleana no ka hōʻike ʻana a me ka nānā ʻana.
Akā ʻo ka pilikia - ʻaʻohe "sense of scene" o kēia hoʻohālike.
E ʻimi wale ka poʻe inā maopopo lākou he pono lākou.
Pehea e pili ana i kēlā mau mea kūʻai "ʻaʻole i manaʻo e kūʻai akā ua hoʻowalewale ʻia e kūʻai i kekahi mea"? ʻAʻole hiki iā Shelf e-commerce ke mālama i kēlā.
E-commerce maʻiʻo: Kauo iā ʻoe i loko o ka moʻolelo a laila e uku iā ʻoe
He aha ka hana inā paʻakikī ka hana ʻana i nā ʻāpana papa e-commerce?
I kēia manawa, puka mai nā pono o ka ʻike e-commerce.
Douyin, mea hana wikiwiki,Puke ʻula ʻula, nā moʻolelo wikiō, he mau mea maʻamau e-commerce platform.
ʻAʻole ko lākou manaʻo "hele mai ʻoe iaʻu", akā "ʻike wau iā ʻoe".
No ka laʻana, he wikiō pōkole: he wahine ʻōpio e ʻaʻahu ana i ka ʻaʻahu pua o ke kauwela, e wili ana i ka lā, ʻoi aku ka hoʻopā ʻana o ka manaʻo kahe o ka ʻaʻahu ma mua o ka hoʻokomo ʻana i nā parameter.
No ka laʻana, inā hoʻohana ka mea blog i kahi mea hana kilokilo kīhini e ʻoki i nā tōmato i ʻekolu kekona, makemake ʻoe e kau i kahi kauoha koke?
ʻO ke kumu o ka ʻikepili e-commerceKa hopena ʻike + hoʻololi manaʻo.
He kūpono loa ia no kēlā mau meaNā huahana maʻamau ʻole, ʻo ia hoʻi, nā huahana hiki ʻole ke wehewehe ʻia e nā ʻāpana.
ʻO nā lole, nā mea hoʻomaʻemaʻe, nā meaʻai, nā mea liʻiliʻi o ka hale, a me kekahi mau mea kūikawā kūloko e hilinaʻi nei i nā kiʻi a me ka lewa e hoʻohauʻoli iā ʻoe.
No ka hōʻuluʻulu ʻana i hoʻokahi huaʻōlelo: ʻo ka e-commerce shelf "noi-driven", a ʻo ka ʻikepili e-commerce ʻo "impulse-driven".
Live e-commerce: hoʻonui i nā pilina a me ka hoʻokumu ʻana i kahi manaʻo wikiwiki
Inā he hale kūʻai kūʻai kūʻai ʻo shelf e-commerce a he blockbuster hoʻolaha hoʻolaha ka e-commerce, a laila ʻo ka live streaming e-commerce ʻo "live ho'ōho".
ʻO ke kuleana o ka heleuma ʻaʻole ia e kūʻai aku i nā waiwai, akā e pāʻani i ke ʻano o ka "hoa + loea".
I ke kūʻai ʻana i nā mea nani, nā huahana olakino, a i ʻole nā mea hana uila kiʻekiʻe, loaʻa pinepine nā mea hoʻohana i nā nīnau a pono i nā pane manawa maoli.
I loko o ke keʻena hoʻolaha ola, hiki i ka heleuma ke hōʻike i nā kikoʻī, pane pololei i nā nīnau, a hiki i ka hoʻokumu ʻana i ka manaʻo o ka wikiwiki ma o "nā hāʻawi manawa palena ʻole a me nā kūʻai liʻiliʻi."
Me he mea lā e hele ana i kahi makeke pō. ʻAʻole maopopo ʻoe e hoʻolālā e kūʻai i kekahi mea, akā ʻōlelo ka mea hale kūʻai, "He ʻumi mau mea hope loa, ʻaʻole ma hope o kēia," a uku ʻoe.
ʻOiaʻiʻo, ʻo ka hopena ʻaoʻao o kēia kauoha impulsive he helu hoʻihoʻi kiʻekiʻe.
Hoʻolālā hoʻohui: he papa pono e aʻo ʻia no nā mea nona ka brand
Inā he ʻoihana nui ʻoe, ʻaʻole lawa ka hilinaʻi ʻana i hoʻokahi kumu hoʻohālike.
Hoʻohana ka nui o nā hōʻailona i ka hui pū ʻana o nā loea:
ʻO ka mua, kanu i nā hua ma Xiaohongshu e hoʻohauʻoli;
A laila kau i ke kauoha ma Taobao a i ʻole Tmall e hoʻopau i ka hoʻololi ʻana.
ʻIke au i kahi hoaaloha kūʻai aku i nā hua hou. ʻAʻole paʻakikī kā lākou hale kūʻai Tmall a ʻaʻole paʻakikī kāna mau hana, akā mau ke kūʻai paʻa i kēlā me kēia lā.
He mea maʻalahi ke kumu: ʻimi ikaika nā mea hoʻohana iā ia ma hope o ka ʻike ʻana i kaʻana like ʻia ma Xiaohongshu a i ʻole e ʻōlelo ʻia i kā lākou Moments.
Ua like kēia ʻano meHoʻokele kaʻawale ʻia ka loko wai kaʻa a me ka pūnāwai kālepa, ʻoi aku ka maikaʻi.
Pehea e koho ai?
Nīnau ka poʻe he nui: "Inā makemake wau e hana i ka e-commerce, pono anei iaʻu e koho i ka e-commerce a i ʻole ka e-commerce maʻiʻo?"
ʻO kaʻu pane:Nānā i nā ʻano huahana.
- Nā huahana maʻamau a hana: No ka laʻana, no nā huahana kikohoʻe 3C a me nā lako keʻena, pono e hāʻawi mua ʻia ka e-commerce.
- Nā huahana maʻamau ʻole, nā huahana me ka hoʻopiʻi ʻike ikaika: No ka laʻana, ʻoi aku ka maikaʻi o nā lole, nā meaʻai, a me nā mea nani no nā wikiō pōkole + hoʻolaha ola.
- Nā huahana me nā kumukūʻai kiʻekiʻe a me ka hoʻoholo paʻakikī: No ka laʻana, no nā waiwai maikaʻi, nā mea hana hale, a me nā papa, ʻae ʻia ka hoʻoheheʻe ola + hoʻololi domain pilikino.
- ʻO nā lama: ʻO kahi hui pāʻani ka hopena lōʻihi.
Ua like ka E-commerce i ka pāʻani chess. Ma ka hana ʻana i ka neʻe mua kūpono hiki iā ʻoe ke lanakila ma hope.
Hoʻohālikelike
ʻO ke koho ʻana i kahi hiʻohiʻona e-commerce ke koho maoli nei i kahi mele
I kēia au o ka hoʻololi wikiwiki ʻana, ʻaʻole kūʻē hou ka e-commerce shelf a me ka e-commerce maʻiʻo, akā ʻelua ʻano manaʻo like ʻole.
Hoʻokumu ʻo Shelf e-commerce i "kekahi koi". Hele mai nā mea hoʻohana me nā pahuhopu a maopopo nā hopena.
Hoʻokumu ka ʻikepili e-commerce i ka "koi pono", hoʻāla i nā makemake ma o nā hiʻohiʻona a me ka hoʻopau ʻana i nā manaʻo ʻai.
ʻO ka e-commerce ola e like me ka catalyst, e ʻae ana i ka pilina, hilinaʻi a me ka manaʻo o ka wikiwiki e hana i kahi loop hoʻololi pani.
Mai kahi hiʻohiʻona macro, ʻaʻole ʻo ke koho ʻana i ke kahawai he neʻe kūʻai wale nō, akā he noʻonoʻo pū kekahi o ka hoʻolālā ʻoihana.
Hoʻopili ia i ka psychology mea hoʻohana, kamaʻilio, a me ka sociology.
No ka hana ʻana i nā koho pololei, pono ʻoe e hoʻomaopopo pono i nā ʻano o kāu huahana a loaʻa ka ʻike i nā ala hoʻoholo o nā mea kūʻai aku i hiki ai iā ʻoe ke noho mālie ma ke kahua kaua e-commerce.
总结
- Pākuʻi e-kālepa: He kūpono no nā huahana maʻamau a kūpono i nā pono huli.
- E-kālepa maʻiʻo: He kūpono no nā huahana maʻamau, kūʻai i alakaʻi ʻia e nā hiʻohiʻona.
- E-kālepa ola: He kūpono no ka pilina kiʻekiʻe, nā huahana hilinaʻi kiʻekiʻe.
- Hoʻolālā brand: Hoʻohui i nā kaha he nui e hoʻonui i ka huli ʻana.
ʻAʻole pili ka E-commerce i ka "kau ʻana i nā huahana ma nā papa a kūʻai aku iā lākou", akā no ka "hoʻomaopopo ʻana i nā mea hoʻohana a koho i ke ala kūpono".
I kēia lā, aia anei kāu huahana ma ke ala pololei?
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) ka māhele 'ana o "He aha ka ʻokoʻa ma waena o ka papa e-commerce a me ka ʻikepili e-commerce? Pehea e kūʻai aku ai i nā huahana like ʻole e loaʻa kālā?" hiki ke kōkua iā ʻoe.
Welina mai e kaʻana like i ka loulou o kēia ʻatikala:https://www.chenweiliang.com/cwl-33133.html