He aha ke ala i ka WeChat fission marketing?ʻO nā kumu 150 o ka Viral Marketing

He aha ke kumu o ka WeChat fission marketing?

anakahi iki-EʻulalaNā Laʻana o nā Models Marketing & Solutions

ʻO ka mea mua, pono ʻoe e hoʻomaopopo he aha ke kumu kumu o ka fission?

• ʻO ka fission ma ke ʻano, ʻo ia ka fission o ka cell, ka fission o ka nucleus, 1 fission i 2, 2 fission i 4.
• Ma nā huaʻōlelo pāʻoihana, he mea hoʻohālikelike kēia fission, 1 mea kūʻai lilo i 2 mea kūʻai, a 2 mea kūʻai lilo i 4 mea kūʻai.

WeChat fission marketing hiki ke ʻōlelo ʻia he ʻelua ʻano:

• 1) ʻO ka loaʻa ʻana o nā hoaaloha hou, ʻo ka paʻi like ʻana i kaʻana like i ka manawa i hala, he ʻano fission kēia.
• 2) ʻO kekahi ʻano fission ka loaʻa ʻana o nā mea kūʻai aku hou, ʻo ia hoʻi, nā kālepa pololei, ʻoiaʻiʻo, ua uku paha ʻoe ma mua o ka hoʻohui ʻana.

Chen WeiliangMa muaHoʻolaha pūnaeweleUa haʻi ka ʻatikala ma mua o ka ʻohi ʻana i kahi kuʻikahi, pono ke kaʻina hana o ka mahiʻai hilinaʻi.

A laila lilo kēia fission i kuʻikahi, ʻo ia hoʻi ua hana pololei ʻia ka ʻaelike i ka wā i hoʻohui ʻia ai ʻoe, a ʻaʻole ʻoe i hānai iā ia.ʻO ka ʻoiaʻiʻo, ʻaʻole ia he mahiʻai ʻole, akā ua hōʻaiʻē ʻoe i nā hopena mahiʻai a nā poʻe ʻē aʻe a hoʻopololei pololei.

ʻO ka fission marketing (ʻike ʻia ʻo "viral marketing") i kaʻana like i kēia ʻatikala ʻo ia ke ʻano e loaʻa ai nā mea kūʻai hou a hana i nā kālepa pololei!

ʻO ka hoʻohana ʻana i nā mea kūʻai aku ka loaʻa ʻana o nā mea kūʻai hou. Aia ʻelua ʻano:

• 1) ʻO ka loaʻa ʻana o nā mea kūʻai aku a i ʻole nā ​​hoaaloha hou iā ʻoe iho, ʻo ia ka mea maʻamau "seeding"hoʻokahe wai”, ma ke kākau ʻana i nā ʻatikala, a i ʻole ma nā ʻano ʻē aʻe, e loaʻa ai nā hoaaloha hou iā ʻoe iho.
• 2) Loaʻa ka mea ʻē aʻe ma o ka fission, ʻo ia kekahi ʻano nui o ka fission.

Ua ʻōlelo nō hoʻi au he ʻano kumu mua kēia no ka wā lōʻihi.

Kanawai o 150

E haʻi wau iā ʻoe i ke kānāwai 150. Ma ka pōʻai kaiaulu o kēlā me kēia kanaka, hiki ke hoʻopili ʻia ka awelika o 150 mau kānaka.

Hiki iā ʻoe ke noʻonoʻo, aia paha kekahi poʻe i loko o kāu pōʻai o nā hoaaloha i hilinaʻi iā ʻoe.

He ʻuʻuku iki paha kekahi poʻe, a ʻoi aku ka nui o kekahi poʻe. .

当你使用这150人的价值的时候，比如这150人中的10个人帮你宣传了，那这10人的背后也有150人，也就是1500人会受到影响。

• ʻO ke kumu o ka fission, ʻo ia ka lawe ʻana mai o nā mea kūʻai kahiko i nā mea kūʻai hou.palena ʻole。
• No ka mea, i kēlā me kēia manawa e loaʻa iā ʻoe kahi mea kūʻai kūpaʻa (mea hoʻohana kumu), aia kahi manawa pau ʻole o ka poʻe 150 ma hope o ia. manawa.

No ke aha e kūʻai aku ai i ka fission?

XNUMX. ʻO ka ʻeha o ka hana ʻole ʻana i ka fission

(1) Ka ulu mālie o nā mea kūʻai hou

E lūlū wale i nā hua iā ʻoe ihohoʻokahe wai, e hoʻoulu a hoʻoulu iāʻoe iho, he mea lohi, akā,ʻaʻole lohi a hanaʻole, akā pono e hanaʻia.

(2) ʻAʻole hoʻohana pono ʻia nā kumuwaiwai kanaka

Hiki i kēlā me kēia kanaka ke loaʻa i hoʻokahi tausani a ʻelua kaukani hoa, a ʻokoʻa nā ʻano o nā hoaaloha, kūʻai paha kekahi poʻe, a ʻaʻole kūʻai kekahi i kāu mau mea, akā kōkua paha lākou iā ʻoe e hana i kekahi mau mea. ʻaʻole kekahi, akā hiki iā lākou ke kōkua iā ʻoe i ka fission.

ʻOi aku ka waiwai o kēia mea kūʻai i hana mua i ka ʻaelike āu i ʻike ʻole ai.

Inā ʻaʻole ʻoe e hana fission, ʻaʻole e paʻi piha ʻia ka waiwai o kāu mau pilina.

(3) Ua kaupalena ka waihona mea kūʻai aku, a paʻakikī ka ʻoihana e hoʻonui

Ua hōʻiliʻili paha kāu mau hoaaloha XNUMX iā lākou no hoʻokahi makahiki a ʻelua paha. Inā makemake ʻoe e hoʻonui hou aku, e hoʻonui mālie ʻoe. ʻO ka nui o ke kūʻai aku o kāu hui mea kūʻai palena ʻia he "ceiling", a paʻakikī ke hiki i ka luna. palena kūʻai. .

hiki iā mākou ke waihoNā WechatNo ka hoʻohālikelike, ua like ia me ka wehe ʻana i kahi hale kūʻai ma ke kaiāulu. He poʻe kamaʻāina kou mau hoaaloha ma ke kaiāulu.

ʻO ka ʻoiaʻiʻo, ʻo ka clone fission kahi ala e hoʻonui ai i ka waihona mea kūʻai aku, no laila ʻaʻole i kaupalena ʻia ke kumu kūʻai o kāu hale kūʻai kaiāulu i nā kamaʻāina o ke kaiāulu.

ʻO ka lua, nā pono o ka fission

(1) Ka ulu wikiwiki o nā mea kūʻai hou

ʻO ka pōmaikaʻi ʻo ia ka ʻeha o ka hoʻohuli ʻana. ʻO ka pōmaikaʻi o ka hana fission he maʻalahi loa ka ulu ʻana o nā mea kūʻai aku hou. ua hoʻolauna ʻia iā ʻoe e kekahi.

ʻAʻole pono ʻoe e kūkulu hou i ka hilinaʻi, mākouKe olaInā makemake ʻoe e hana i kekahi mea, e noi i kekahi e hana, a i ʻole makemake ʻoe e ʻike i kekahi, akā aia kekahi kanaka ma waena e hoʻolauna i ke kanaka āu e makemake ai e ʻike, i hiki ke hoʻokumu wikiwiki ʻia kahi pilina hilinaʻi, ʻo ia hoʻi. hoʻokomo i ka hoʻolaha pūnaewele. Pela nō.

(2) Hiki ke hoʻohana piha i nā kumuwaiwai kanaka

E ʻike ʻoe ʻaʻole hiki i kekahi poʻe ke kūʻai nui i kāu mau mea, a ʻaʻole kūʻai i kāu mea, akā hiki ke kōkua iā ʻoe e lawe mai i nā mea kūʻai hou, aia nā poʻe like.

Hiki iā ʻoe ke nānā i kou ʻohana, nā hoaaloha a i ʻole nā ​​hoa papa, ʻo kekahi o lākou e like me kēia, akā ʻaʻole lākou manaʻo ʻaʻole lākou e ʻae iā ʻoe ma ke ʻano he micro-business. ʻaʻole pono i nā mea āu e kūʻai aku ai i kēia manawa, akā hiki nō paha iā lākou i ka wā e hiki mai ana.

(3) E hoʻokumu i kāu hui puʻupuʻu ponoʻī

Ma o ka pūnaewele o nā pilina, hiki iā ʻoe ke hoʻolaha i kāu ʻoihana, a nui aʻe ka poʻe āu i ʻike ʻole ai e hele mai e lilo i mea hoʻolaha a mea kūʻai paha.

XNUMX. Ka hihia o ka fission marketing

Eia kekahi mau hiʻohiʻona kaulana o ka fission:

1) Nā kahawai kūʻai o iPhones

(1) Hoʻohana ponoʻī ʻia ka pūnaewele kūhelu o Apple, a mālama ʻia ka hale kūʻai kūʻokoʻa

(2) Ka hoʻolaha ʻana i nā paepae e-kālepa nui

• ʻAʻole i liʻuliʻu ma hope o ka hoʻokuʻu ʻia ʻana o ke kelepona paʻa, ua hoʻomaka pū nā kahua e-commerce e kūʻai aku

(3) Hoʻolaha hale kūʻai kino pahemo

• Ma waho aʻe o kā lākou mau kikoʻī kūikawā, hana pū nā hale kūʻai kelepona a me nā mea lawelawe kelepona i nā pūʻolo e kūʻai aku i nā kelepona paʻalima.

(4) kūʻai scalper, kūʻai lima lua

• Me he mea lā ʻaʻole pili kēia mau ala i ka luna, akā hoʻokani pū kēia i ka hoʻonui ʻana i ka noho ʻana o ka brand.
• No ka laʻana, inā makemake ʻoe e hoʻohana i ka iPhone, akā ʻaʻole nui kāu kālā, hiki iā ʻoe ke kūʻai i kelepona ʻelua. i ka wā e hiki mai ana, e lilo i mea hoʻohana brand.
• ʻAʻole hilinaʻi wale ʻia kahi brand nui e like me Apple i kāna ʻoihana ponoʻī, akā pono nō e hoʻomohala i nā ala hoʻolaha like ʻole, me ka e-commerce pūnaewele a me ka offline.

2) ʻAila

• Hoʻohana pololei ʻia kekahi mau hale hoʻokele kinoea e nā ʻaila hinu. ʻO ka maikaʻi o ka hana pololei ʻana ʻo ia ka ʻoi aku o ka maʻalahi o nā lawelawe maʻamau a me ka hoʻokele kumukūʻai, a ua lawelawe ʻia kekahi e nā franchisees.
• ʻOi aku ka nui o nā pōmaikaʻi o ka ʻae ʻana i ka franchise.

3) Lahui GC Party

• Aia ma nā wahi āpau ka lālā Party Z, ʻaʻole wale ma ke aupuni waena, akā ma nā kula.
• Hiki i kēia mau lālā ke hoʻomohala i nā lālā pāʻina hou, a hiki i nā lālā kahiko o ka pāʻina ke hoʻolauna i nā lālā pāʻina hou.
• Ina wale no e hiki i ke Komite Kuwaena o ka Aoao ke hoolauna mai i na lala o ka aoao hou, alaila, e emi mai ana ka nui o na lala o ka aoao lahui, ina e makemake oe e komo i ka aoao, pono oe e hele i Pekina, he pilikia loa, a he mea paakiki ka hoonui ana. .
• ʻO ka mea heluhelu i ka mōʻaukala, ʻike ʻo ia he fission ka Central GC Party.

Pono nā noi kālepa i ka cloning a me ka fission, a he nui nā hiʻohiʻona e like me ka mea i luna ...

ʻO keʻanoʻoihanaʻoihana o ka kūʻaiʻana i ka fission

Aneane nā pāʻoihana a pau loaʻa nā loulou fission. E like me nā ʻōpala mahu kokoke i kou home, aia kekahi mau mea kūʻai kahiko e lawe mai i nā mea kūʻai hou.

ʻO ke kumu o ka fission ka node o kēlā me kēia kanaka a i ʻole nā ​​​​hui, a ʻo ka heluna kanaka hiki ke uhi ʻia he palena iki.

ʻOiai inā he nui kāu kelepona paʻalima a me ka nui o nā helu, hiki iā ʻoe ke 10 mau hoaaloha, a ʻoi aku ka liʻiliʻi o ka unahi ma hope o kāu hana fission.

Hiki iā mākou ke hana i kahi helu maʻalahi:

• No ka laʻana, inā he 1000 kāu mau hoaaloha, aia 100 poʻe i hilinaʻi nui iā ʻoe ma waena o kēia mau hoaaloha.
• Ma waena o nā kānaka 100 hiki ke hana ʻia, inā hāʻawi kēlā me kēia o lākou iā ʻoe i 1 mea kūʻai hou, a laila e loaʻa koke iā ʻoe he 100 mau mea kūʻai aku.
• I loko o kāu mau hoaaloha 1000, ma waho aʻe o kēia mau kānaka 100 hiki ke hana pololei ʻia, aia paha he 100 poʻe ʻaʻole e lawe mai iā ʻoe i kahi kuʻikahi, akā hiki ke lawe iā ʻoe i 100 mau mea kūʻai aku.
• Wahi a ka ʻōlelo mua e hiki iā ʻoe ke hana me 1000 poʻe no 100 poʻe, inā ʻoe e helu i ka lakio o 10%, inā makemake ʻoe e hana me 200 mau mea kūʻai aku, pono ʻoe e hoʻohui i nā hoaaloha 2000.
• A laila, ʻōlelo ʻoe he maʻalahi ka hoʻokuʻu ʻana i nā hoaaloha, a i ʻole hiki iā ʻoe ke hoʻohui iā ʻoe iho ma kahi o 2000 mau hoaaloha, a laila hele ma ke kaʻina hana o ka wai a me ka mahi ʻana, a laila e ʻohi a kālepa, ʻo wai kou manaʻo he maʻalahi?

ʻO ka mea hou aku, ʻaʻole hiki i kēlā me kēia mea kūʻai ke hoʻololi i hoʻokahi mea kūʻai aku iā ʻoe, a hiki i kekahi ke kōkua iā ʻoe e fission i nā manawa he nui!

Kūʻai kūʻai kūʻai ponoʻī + kūʻai fission

ʻO ke kūʻai kūʻai kūʻai ponoʻī + fission, ʻo nā ala ʻelua ka mea maikaʻi loa

Akā, ua ʻike au ua paʻakikī kekahi poʻe e hana iā lākou ihoHoʻolaha PūnaeweleʻO ka mea kūʻai kūʻai, ʻo ia nā kapu i kau ʻia iā ʻoe iho.

Pehea e hana ai i ke kālepa fission?

E kaʻana like pehea e hana ai i ka fission ma lalo?

1)Inā makemake ʻoe e hoʻokō i ka clone fission, hoʻokahi wale nō huaʻōlelo ma ke kumu - nā kiko:

• (1) Hoʻokaʻawale
• (2) Māhele

(1) Hoʻokaʻawale

Hiki ke ʻōlelo ʻia ʻo ka inoa, ka kaulana, a me ke poʻo inoa ka inoa mau, a he hanohano ke hoʻolauna hou aku.

• ʻO ke kanaka ka ʻimi kaulana a me ka waiwai, a ʻo ka inoa kēia inoa.
• E lawe i ka fission o nā lālā pāʻina, inā he lālā au, no ke aha wau e hoʻolauna aku ai iā ʻoe e lilo i lālā pāʻina hou?
• No ka mea, ʻoi aku ka nui o ka poʻe aʻu e hoʻolauna nei, mahalo wau, he hanohano.

Eia kekahi laʻana: He mōʻī ʻoe ma ka mauna, haʻi ʻoe i kou poʻe ma lalo he 100 makani wili liʻiliʻi, ʻōlelo ʻoe ʻo ka mea e kiʻi hou mai iaʻu i 5 mau makani wili nui, e hoʻomaikaʻi au i ka mea ʻo ka makani drill general, he ʻano inoa hoʻi kēia.

(2) Māhele

• ʻOi aku ka maʻalahi o ka puʻunaue ʻana i nā waiwai ma mua o ka inoa.No ka mea ʻaʻole loaʻa ka hapa nui o mākou, ʻaʻole hiki iā mākou ke inoa i nā poʻe ʻē aʻe, no laila hiki iā mākou ke pōmaikaʻi i nā poʻe ʻē aʻe.
• I loko o ka hui, ʻimi maoli kekahi poʻe i ka waiwai; ʻaʻole maʻalahi kekahi poʻe i ka loaʻa kālā, a ʻoi aku ka makemake e ʻimi i ka kaulana.

ʻOi aku ka maʻamau o ka hāʻawi ʻana i ka ʻoihana:

Ua lawe mai kāu mau mea kūʻai 100 iā ʻoe i nā mea kūʻai hou 100 no ka fission. ʻOiai inā e puʻunaue ʻoe i nā loaʻa mai kēia mau mea kūʻai hou 100 i ka hapalua, ua maʻalahi ka hapa i koe e ʻohi.

• Ke hoʻolauna kekahi i kahi mea kūʻai aku iā ʻoe, pono ʻo ia e hāʻawi iā ia i kekahi kālā, ʻōlelo ʻoe he ʻōnaehana maʻamau kēia, a hiki iā ʻoe ke hoʻouna iā iawechat ʻulaʻula envelop.
• Ua hauʻoli loa kekahi poʻe, a makemake lākou e kōkua iā ʻoe e hoʻolauna;
• ʻAʻole makemake paha kekahi poʻe e ʻae iā lākou, no laila pono ʻoe e hoʻomaikaʻi hou iā lākou.

ʻO ke kumu o ka kūʻai ʻana i ka fission ka leverage

1) E hoʻokaʻawale i ka kaulana a me ka loaʻa kālā, pono ʻoe e haʻalele i nā helu

• No ka nānā ʻana i ka poʻe makemake i ka kaulana a i ʻole ka waiwai, no laila pono ʻoe e hoʻokaʻawale.

2) E hōʻaiʻē i nā mea i hoʻokō ʻia a me nā kākoʻo hilinaʻi i hoʻoulu ʻia e ka hilinaʻi o nā poʻe ʻē aʻe

• Ua ʻaiʻē ʻoe i nā kumuwaiwai pūnaewele o nā poʻe ʻē aʻe, ua kōkua kekahi hoaaloha i ka hoʻolaha ʻana i kāu huahana, 1-2 mau hoaaloha o ka ʻaoʻao ʻē aʻe, a ʻaʻole i hoʻohui kekahi o lākou i nā hoaaloha, no laila ua hoʻololi pololei lākou e kūʻai.No ka mea, ua kamaʻāina loa ka poʻe i kēlā kanaka, ʻaiʻē wale mākou i nā hua o ka hana i mahi ʻia e nā poʻe ʻē aʻe.
• ʻAʻole makehewa ka hōʻaiʻē ʻana, pono ʻoe e hoʻihoʻi i ka ʻaoʻao ʻē aʻe, i ʻole ʻaʻole e lōʻihi ka lōʻihi, a ʻaʻole paha ʻoe e ʻae ʻia e hōʻaiʻē i ka wā aʻe.

Ke Ana Hoʻohālike Fission Marketing

1. Manao

• ʻO ka mea mua, pono ʻoe e maopopo i kāu kumu ma hope o ka fission, a me ka waiwai āu e lawe mai ai ma hope o ka fission, i ʻike ʻoe i ka nui o kāu hoʻihoʻi e hāʻawi aku i ka mea nāna i kōkua iā ʻoe i ka fission.

2) Na wai e hōʻaiʻē?

• Luna Hoʻokele Luna Nui:Hoʻopiʻi ka CEO i nā lālā a hāʻawi i nā lawelawe hoʻokele, a hiki i ka Luna Nui ke kiʻi i nā CEO e hoʻonui i ka ikaika o nā talena.
  No kēlā me kēia Luna Nui i koho ʻia, hiki iā ʻoe ke loaʻa i ka 1%-10% o ka uku makahiki.
• Hoʻopili ʻo CEO i nā lālā:He lālā ka lālā o kahi pūnaewele micro-business a i ʻole e-commerce, a he ʻano fission nō hoʻi ia.

3) Hoʻihoʻi i nā lula

• E hoʻi i ka Luna Nui:E kiʻi i 1 lālā me ka uku makahiki o 800, e hāʻawi iā 100 i uku lawelawe hoʻokele, a ʻo ke koena 700 e hele i ka CEO, a loaʻa i ka CEO ka ʻokoʻa ke uku ka lālā i ka bila.Ma muli o kēia hoʻoikaika ʻana, ʻoi aku ka makemake o ka CEO e hōʻike i nā lālā hou aʻe.
• Hoʻolimalima lālā lālā:No ka CEO, ʻo ia ka hoʻonui ʻana i ka nui o nā lālā o ka hui a hoʻonui i ka nui o ke kūʻai aku.E like me ke kiʻekiʻe o ke kahua hoʻomaʻamaʻa kūikawā, ʻo ka uku kiʻekiʻe loa no kēlā me kēia lālā i hoʻopaʻa ʻia he 1 yuan, a hiki i nā lālā i hoʻopaʻa ʻia ke hoʻololi i kā lākou kau inoa a loaʻa ka uku makahiki.

I kēia mau lā, ʻo ka hapalua o ka poʻe hou i kahi hui micro-ʻoihana maiWechat marketingFission, no ka mea ua lawa ka uku, maʻalahi ka fission.

ʻO ka hoʻolālā kūʻai kūʻai

He mea weliweli loa ka ʻike ʻana aku ma mua o 80 mau mea hoʻopukapuka ma hope o ka loaʻa ʻana o ke kālā no kahi papahana ʻoihana maikaʻi ʻole.

E ʻoluʻolu e ʻike i kēia no nā kikoʻī:

• ʻO ka mea huna o ka fission i hoʻokahi huaʻōleloPehea e ʻae ai ʻo Kina Mobile i nā mea kūʻai aku e hoʻouna koke ʻia?ʻO ka mea huna o Fission 80 nā mea hoʻopukapuka".