Hom kev lag luam advertising txhais li cas?Dab tsi yog hom phiaj xwm kev tshaj tawm?

Yuav ua li cas tso hom kev lag luam tshaj tawm kom ua tau zoo?Sau tsawg kawg 2 lub ntsiab lus los kuaj qhov hloov pauv hloov pauv!

Branding, marketing, advertising yog dab tsi?Nws zoo li yooj yim to taub, tab sis dab tsi yog nws lub ntsiab lus tseem ceeb?

Chen WeiliangYuav qhia rau hauv kab lus no:Lub ntsiab tseem ceeb ntawm kev tsim khoom lag luam, kev lag luam, kev tshaj tawm, cia koj kawm yuav ua li casSciencetshaj tawm.

Lub hom phiaj yog dab tsi?

Lub HomTxoj Haujlwm2 lub luag haujlwm tseem ceeb:

1. Kev faib tawm
2. ntseeg

ibqhov tshwm sim ntawm:

• Txo cov nqi xaiv cov neeg siv khoom.
• Txo tus nqi ntawm kev saib xyuas kev noj qab haus huv.
• Txo tus nqi tsim khoom ntawm kev muag khoom.

Brand awareness yeej tsis txaus:

• Yog tsis muaj kev tshaj tawm, nws yuav ua rau tib neeg xav tias lub hom phiaj tsis muaj lub suab.
• Cov khoom siv hauv tsev tsuas yog tsis muaj nyob.
• Vim tias qee qhov chaw nyob deb nroog thiab rov qab los, ntau tus neeg nyob deb nroog tsis paub txawm tias Alibaba ua dab tsi.

Hom duab theory yog dab tsi?

Brand Image Theory yog ib lub tswv yim muaj tswv yim tsim los ntawm David Ogilvy hauv nruab nrab-20s.

• Hom duab theory yog ib hom tseem ceeb hauv kev tshaj tawm tswv yim tswv yim theory.
• Raws li kev cuam tshuam ntawm qhov kev xav tswv yim no, ntau qhov kev tshaj tawm zoo thiab ua tiav tau tshwm sim.
• Nws ntseeg hais tias cov duab hom tsis yog nyob rau hauv cov khoom, tab sis zoo, nqi, keeb kwm, thiab lwm yam.

Lub tswv yim no tuav tau tias txhua qhov kev tshaj tawm yuav tsum yog kev nqis peev mus sij hawm ntev hauv qhov ua rau lub hom phiaj duab.

• Yog li ntawd, txhua hom, txhua yam khoom yuav tsum tsim thiab tsim ib qho duab.
• Cov neeg siv khoom tsis yog tsuas yog yuav cov khoom, tab sis kuj yog cov khoom cog lus thiab cov txiaj ntsig ntawm kev puas siab puas ntsws.
• Tej yam uas cuam tshuam nrog cov khoom tshaj tawm feem ntau tseem ceeb tshaj qhov kev txiav txim siab yuav khoom, tsis yog lub cev ntawm cov khoom.

Marketing yog dab tsi?

Kev lag luam txhais li cas?

• Kev lag luam yog txhua yam hais txog kev txaus siab rau cov neeg siv khoom xav tau profitably.

Dab tsi yog qhov tseem ceeb ntawm kev lag luam?

• Lub ntsiab tseem ceeb ntawm kev lag luam yog muab tus nqi thiab tsim cov txiaj ntsig raws li cov neeg siv khoom xav tau.
• Lub hom phiaj kawg ntawm kev lag luam yog ua kom cov neeg yuav khoom.

Kev Lag Luam Hauv InternetDab tsi yog nws?

• Nyob rau hauv cov nqe lus ntawm layman, network marketing yog scientificWeb Promotionthiab kev tshaj tawm los txhawb kev muag khoom lossis kev pabcuam.

Kev tshaj tawm yog dab tsi?

• Nrhiav qhov twg cov neeg siv sib sau ua ke thiab xa cov lus qhia rau cov neeg siv paub txog koj cov khoom lossis kev pabcuam.
• Piv txwv li: kev tshaj tawm hauv TV,Wechat kev lag luamtshaj tawm,Public account promotiontshaj tawm.
• tej yamE-kev lag luamKev lag luam hauv zej zogCov cai: Ua ntej tshaj tawm, koj yuav tsumwechat lub hnab ntawv liab, txwv tsis pub koj yuav raug ncaws tawm ntawm pab pawg.

Vim li cas thiaj muag tshaj tawm kom tau nyiaj?

• Vim yog tias koj tsis ua cov npe tshaj tawm, nws yuav ua rau tib neeg xav tias lub hom phiaj tsis muaj lub suab.
• Tsis muaj lub npe tsev neeg lub npe, thiab ntau lub npe muaj qhov xav tau tshaj tawm, yog li lawv tuaj yeem khwv tau nyiaj los ntawm kev muag khoom.
• Piv txwv li, lub tshuab tshawb nrhiav Google ua nyiaj tau yooj yim los ntawm kev muag kev tshaj tawm.

thaum peb kawmWordPress lub vev xaib, lub website muaj qhov zooSEOThaum cov tsheb khiav tau ntws, tab sis tsis pom cov qauv tau txais txiaj ntsig thiab tsis muaj nyiaj tau los, nws yog tus qauv kev lag luam yooj yim tshaj plaws los dai Goggle Adsesnse los muag kev tshaj tawm.

Tsuas yog thaum lub vev xaib tau txais txiaj ntsig tau zoo tuaj yeem lub vev xaib muab cov neeg siv nrog cov ntsiab lus tseem ceeb hauv lub sijhawm ntev.

Ntawm no yog ib rooj plaub thiab txoj kev ua tiav kev khwv tau 100 lab US las los ntawm Goggle Adsesnse, koj tuaj yeem kawm los ntawm ▼

Kuv tuaj yeem ua tau ib lab hauv Google li cas?Yuav ua li cas kom tau $100 lab vam meej

Cov tib neeg ua nyiaj hauv online li cas? Kev sib koom ua tiav ntawm $ 100 lab hauv cov nyiaj tau los!Thaum cov neeg tshiab tab tom kawm tsim lub vev xaib nrog WordPress, thiab feem ntau yws txog tus nqi qis heev ntawm kev tshaj tawm tom qab kawm tsim lub vev xaib, lwm tus webmasters tau txais ntau lab nyiaj hauv Google Adsense tshaj tawm ...

Tus qauv los ntawm kev tshaj tawm yog ntsuas

• Kev tshaj tawm yog ntsuas los ntawmHloov pauv tus nqi, qhov kev ntsuas zaum kawg yogKev Muag Khoom.
• Lub hauv paus ntsiab lus zoo ntawm kev tshaj tawm yog saib seb qhov kev tshaj tawm tuaj yeem cuam tshuam rau cov neeg siv khoom?

Advertising yog ua los ntawm advertising raws:

• Public account article advertisement: nyiamTaobaoTus me nyuam taw qhia, qhia cov neeg siv vim li cas?
• Guangdiantong hauv qab tshaj tawm: cov neeg paub tias nws yog dab tsi thaum pom thawj zaug?

Advertising Psychology

Kev lag luam lag luam lag luam ua tau zoo yuav tsum siv cov qauv kev puas siab puas ntsws kom nco qab lossis tsis nco qab.

Raws li tus kws tshaj lij kev lag luam hauv Is Taws Nem, nkag siab txog cov kev cai puas siab ntsws ntawm kev tshaj tawm:

• Nws tuaj yeem pab peb kawm thiab txheeb xyuas cov kev paub dhau los ntawm peb cov neeg ua ntej thiab tsim peb cov kev tshaj tawm zoo.
• Ua kom zoo dua ntawm txhua yam hauv peb txoj kev tswj hwm kom ua rau peb qhov kev tshaj tawm kev ua tau zoo ntxiv raws li peb qhov kev cia siab.

pom cov nyhuv ntau dua

• Qhov ntau koj pom ib tug neeg thiab ib yam dab tsi, koj xav zoo dua.
• Tag nrho tib neeg tus cwj pwm yog muab los ntawm tib neeg qhov xwm txheej, uas yog, cov noob tsis tuaj yeem tau txais los ntawm cov poj koob yawm txwv.
• Nyob rau saum npoo, hom kev tshaj tawm kev lag luam yog kev yaum thiab kev taw qhia, tab sis tom qab qhov xwm txheejScience.

Asmeskas nto mooLub tswv yimProfessor Dewey hais tias:

Qhov kev xav tob tshaj plaws hauv tib neeg qhov xwm txheej, uas yog 'yuav tsum yog qhov tseem ceebTus Neegxav'.

Tshwj xeeb tshaj yog cov phooj ywg uas koom nrog hauv kev lag luam network, yuav tsum tau kawm tib neeg qhov xwm txheej.

ad pawg

Kev tshaj tawm pawg tau muab faib ua 2 pawg loj:

1. Scientology
2. tsev kawm ntawv kos duab

Scientology

Ogilvy ntawm Kev Tshaj Tawm los ntawm David Ogilvy.

Advertising rau Science, los ntawm Hopkins.

• Muab daim coupon tso rau hauv cov ntawv xov xwm tshaj tawm tuaj yeem ua rau cov neeg siv khaws cia thiab siv tau.

tsev kawm ntawv kos duab

• George Lewis.
• Lub Art of Advertising los ntawm George Lewis.
• Ua kom koj qhov kev tshaj tawm 100 lab siv zoo li 1000 lab.

Chen WeiliangKev tshaj tawm uas muaj ntau yam kev tshawb fawb:

• Vim hais tias kev tshaj tawm ntawm lub tsev kawm ntawv science yooj yim rau kev kawm thiab tswj dua li lub tsev kawm ntawv kos duab.
• Ntxiv mus, tsis yog txhua leej txhua tus muaj "artistic cell".
• Tab sis peb tuaj yeem pom cov ntsiab lus tseem ceeb ntawm kev ua tiav thiab tsis ua tiav los ntawm kev tshawb xyuas cov ntaub ntawv tshawb fawb thiab cov ntsiab lus?
• Qhov no zam kev ua tsis tiav thiab ua kom cov ntsiab lus tseem ceeb ntawm kev ua tiav.

Yuav ua li cas thiaj li ua kom lub npe lag luam tshaj tawm zoo dua?

• tsawg kawgSau 2 lub npe, xa 1000 daim ntawm no thiab 1000 daim ntawv rau ntawd;
• Leej twg muaj tus nqi hloov dua siab tshiab los saib xyuas?
• Xaiv ib qho uas muaj kev hloov pauv siab thiab xa mus rau 10 cov neeg siv khoom.

Dab tsi yog hom phiaj xwm kev tshaj tawm?

Hom duab advertising phiaj xwm yog ib lub tswv yim, zuag qhia tag nrho, mus sij hawm ntev thiab coj kev daws teeb meem hauv kev tshaj tawm.

• Qhov no yog ob qho tib si science thiab kos duab.
• Nws yuav tsum muaj kev sib txuas ntawm kev lag luam, kev sib txuas lus, kev zoo nkauj, ntawv nyeem thiab kev puas siab puas ntsws.
• Kawm txog ntau yam kev qhuab qhia xws li kev lag luam, kev txheeb cais thiab kev siv nyiaj txiag.

Cov lag luam zoo tshaj plaws thiab cov phiaj xwm tshaj tawm yuav tsum muaj qhov zoo ntawm "generalist":

• kev paub dav;
• kev xav zoo;
• qhov muag tsis pom kev;
• Kev paub txog kev pabcuam neeg siv khoom;
• Kev sib txuas lus thiab kev sib koom tes.

Cov lus qhia rau kev tshaj tawm koj lub lag luam

Tsis txhob muaj qhov kev cia siab ntawm "ua loj nrog nyiaj me me":

• Koj tau txais yam koj them rau, ntau npaum li cas koj nqis peev yog qhov nws tsim nyog.

Ua tus nqi-paub thiab nrhiav ROI

• Dawb qhuav = 100 lab kev tshaj tawm muag 300 lab khoom, khwv tau 50, thiab lwm yam nqi 150 lab;
• Poob = 100 tshaj tawm muag 300 khoom, khwv tau 50, thiab lwm yam nqi 250 lab.

Kev sim thiab kev paub txog qhov yuam kev

Kev sim thiab kev paub txog qhov yuam kev tso cai rau koj kom tau txais kev paub, thiab kev paub zoo li kev ua si.

Piv txwv li, txhawm rau khiav cov xov xwm xov xwm niaj hnub no:

• Ntsuas lub npe hnub no, tus nqi qhib yog 2;
• Kuaj lub npe tag kis, tus nqi qhib yog 20;
• Tom qab ntawd koj tuaj yeem pov npav rau qhov qhib siab dua.

Yuav ua li cas sau ib qhov muag-catching kab lus npe?Yog xav paub ntxiv, thov nyem rau kab ntawv txuas ntxiv mus saib ▼

Lub npe kab lus dab tsi catches koj lub qhov muag tshaj plaws? 107 Cov Npe Zoo Tshaj Plaws WeChat

Lub npe kab lus dab tsi catches koj lub qhov muag tshaj plaws? 107 Feem Ntau Txaus Siab WeChat Titles Hauv Internet kev lag luam hauv chav kawm, nws tau hais tias qhov tseem ceeb ntawm cov ntawv sau cov npe suav nrog 80% ntawm cov ntawv, yog li yog tias koj xav ua WeChat kev lag luam zoo, sau qhov muag muag tshaj plaws WeChat cov npe kab lus, koj yuav tsum. ……