e-lag luam ntawm kev txaus siab yog dab tsi?Saib ntawm cov tswv yim lag luam tshiab los ntawm Douyin txoj kev tsim kev txaus siab e-lag luam

pajE-kev lag luamyog ib lub tswvyim.

• Lub Ob Hlis 2021, 4, los ntawmDouyinKang Zeyu, tus thawj tswj hwm ntawm e-lag luam, tau thov ntawm thawj Douyin E-commerce Ecological Conference.
• Kev txaus siab hauv e-lag luam yog raws li tib neeg kev txaus siab rau kev zoo nkaujLub NeejE-lag luam uas ua rau cov neeg siv khoom txaus siab rau kev yuav khoom thiab txhim kho cov neeg siv khoom lub neej zoo.
• Douyin muaj cov ntsiab lus zoo ecology, muaj ntau tus neeg tsim khoom zoo, muaj ntau haiv neeg cov neeg siv thiab cov lus pom zoo siv tshuab zoo, thiab muaj lub sijhawm zoo los ua kev txaus siab e-lag luam.

Lub tswv yim ntawm kev txaus siab e-lag luam yog nyob rau hauv txoj kab nrog peb yam khoom tseem ceeb ntawm kev lag luam digital: scene marketing, loj cov ntaub ntawv, thiab cov ntsiab lus lag luam.

Kev txaus siab e-lag luam kuj muaj qhov pib zoo, uas yog raws li cov neeg siv khoom txaus siab, tsom mus rau cov neeg siv khoom xav tau, thiab kev pom zoo raws li cov txheej txheem algorithms.

Douyin muaj peev xwm hloov UGC (User Generated Content) thiab thawb tag nrho cov ntsiab lus cuam tshuam rau koj, yog li ncaj qha tsim kev thov yuav khoom.

txwmAIHauv PL (Awareness-Interest-Purchase-Loyalty) qauv, kev paub txog kev txawj ntse siv los ntawm cov khoom lag luam hauv thawj ib nrab ntawm kev hloov pauv funnel yuav siv sijhawm ntau.

Qhov nruab nrab, kev tshaj tawm yuav tsum tau kov ntau zaus ua ntej lawv tau noj, thiab cov kauj ruam tom ntej yog ua kom muaj kev zoo siab rau cov neeg siv khoom thiab tsim kev paub thiab kev txaus siab.

Kev Lag Luam Funnel ntawm Kev Txaus Siab E-commerce

Raws li "kev txaus siab e-lag luam" qauv, kev hloov pauv kev ua tau zoo hauv thawj ib nrab ntawm kev lag luam funnel tau zoo heev, thiab lub voj voog hloov pauv tau luv heev.

Nyob rau lub sijhawm luv luv, muaj cov neeg siv suav tsis txheeb, thiab cov ntsiab lus tsim los ntawm lwm tus neeg siv tib hom yog "pob zeb", thiab cov nyhuv yog qhov tseeb.

Nws yog "lub voj voog-theem" ​​tus qauv kev puas siab puas ntsws rau cov neeg siv khoom.

Cov khoom lag luam xav kom cov neeg siv txaus siab rau cov txheej txheem ntawm "txav mus", thiab cov ntsiab lus tseem ceeb.

Piv nrog rau cov duab, ntawv, suab thiab lwm yam ntaub ntawv, cov yeeb yaj duab tau txhim kho cov txiaj ntsig ntawm kev nyiam cov neeg siv khoom thiab ua rau cov neeg siv nyem, tsis muaj teeb meem dab tsi hom yog tso tawm.DNALos yog cov ntsiab lus ntawm cov khoom lag luam, xws li hom keeb kwm, cov xwm txheej tshiab, cov dab neeg muaj npe yog cov ntaub ntawv zoo heev los qhia cov nqi lag luam.

Kev txaus siab hauv kev lag luam e-lag luam yog kev noj zaub mov ntawm lub sijhawm tom qab 95s thiab tom qab 00s tiam

Tej zaum koj yuav tsis txaus siab rau lo lus paj e-lag luam.

Tab sis yog tias peb kawm txog kev noj qab haus huv ntawm post-95s thiab post-00s, peb yuav pom tias lawv txaus siab them rau kev lom zem.

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Nyob rau hauv lub neej yav tom ntej, tsis hais seb koj yog ib lub tuam txhab loj lossis ib lub tuam txhab me, thaum tsim cov khoom, ntxiv rau kev ua haujlwm thiab kev ua haujlwm, cov tsos thiab ntim yuav tsum tau nthuav dav muag.

Lub logic ntawm kev lag luam tau hloov pauv. Cov phooj ywg uas ua lag luam yuav tsum pib ua tib zoo saib rau "kev txaus siab e-lag luam".

Txawv teb chaws paj e-commerce

Qhov tseeb, cov neeg txawv teb chaws kuj muaj qhov sib txawv no, lawv nyiam e-lag luam, txhua yam ntawm cov ntsiab lus coj txawv txawv, yam lom zem, thiab muaj ntau ntawm lawv.

Kuv pom tias ib tug netizen tau qhia nws, thiab nws kuj yog ib qho khoom ua si tua zoo li Gatlin.

Thiab tsis ntev los no, qee tus neeg tab tom nrhiav rau cov neeg laus cov khoom siv dag zog, thiab qhov nyiaj txaus ntshai.

Yog tias nws txhim kho nyob rau hauv cov kev taw qhia no, nws yog tsis yooj yim sua rau sau npe patent, tsuas yog ua hla ciam teb.

Kev lom zem yog ib qho tseem ceeb heev

Cia kuv qhia rau koj paub seb koj puas ua lag luam lossis uatus kheej tshaj tawm, muaj kev lom zem.

Nyob rau hauv cov nqe lus ntawm kev lag luam, dab tsi yog sib koom ntawm no yog super qhuav khoom muaj nqis 1000 lab - txaus siab rau e-lag luam, ua cov khoom nthuav, ib qho qauv tawg thiab ib chav suite.

Los ntawm cov xov xwm, sau cov ntsiab lus nthuav.

Me ntsis cua sov yog qhov tsim nyog, leej twg tsis nyiam noj melons, lub ntiaj teb tsis muaj melons yog qhov tho txawv!

Qee cov neeg netizens, mloog kuv cov lus qhia, tiag tiag, tsis txhob ua ntsej muag ncaj ncees txhua hnub, ib txwm nyob ntawm kab, raug nyiag, thiab tib neeg yuav tsis nyiam ua si nrog koj yav tom ntej.

Cov paj laum e-lag luam tso siab rau cov ntsiab lus los cuam tshuam cov tsheb

Kuv tus kheej xav tias Alibaba tus yeeb ncuab loj tshaj plaws tsis yog Pinduoduo, JD.com, tej zaum ByteDance.

Peb txheeb xyuas kev lag luam e-lag luam los ntawm kev xav ntawm cov neeg siv khoom, thiab muaj peb lub chaw loj:Taobao, JD.com, Pinduoduo.Alibaba lub moat tiag tiag yog tus lej loj ntawm tus kheej tus neeg muag khoom me.

Pinduoduo tsis yog hu ua tus kheej, nws yog hu ua tus nqi qis, Jingdong feem ntau yog cov khoom lag luam, koj tuaj yeem mus rau Jingdong mus yuav cov khoom lag luam niche thiab pom, koj puas tuaj yeem yuav nws?

Taobao yog qhov muaj zog tiag tiag, nrog ntau lab tus neeg muag khoom me me, cov khoom tsis yog cov qauv, suav nrog cov khoom me me tab sis zoo nkauj, cov qauv tsim, cov khw hauv online, cov khw muag khoom noj khoom haus, cov neeg muag khoom no, ntawm JD.com, Pinduoduo nyuaj nrhiav.

Tsis ntev los no, kuv tau xav txog qhov kev txaus siab e-lag luam, thiab mam li nco dheev pom tias nws yog ib qho khoom siv ntawm tus kheej, thiab nws tsis yog kev hloov tshuaj.

ByteDance qhov kev txaus siab hauv kev lag luam e-lag luam yog tsom rau lub lag luam no.Tam sim no, ntau lub khw muag khoom lag luam hauv online tau mus rau Douyin, thiab ntau yam khoom lag luam, cov khw muag khoom tsim, thiab cov khoom ntiag tug kuj tau pib nkag.

Vim hais tias lub logic ntawm Douyin platform yog cia siab rau cov ntsiab lus rau detonate tsheb, cov noob caj noob ces zoo dua li Alibaba.dej ntwskom muaj nuj nqis mechanism.

Nws yuav yog ib hnub tu siab heev yog tias qhov no ntawm cov neeg muag khoom raug rub tawm.

Txawm hais tias muaj coob tus neeg, raws li tus neeg muag khoom me me uas pib los ntawm Alibaba, feem ntau cem Alibaba, lawv tseem muaj kev xav tom qab tag nrho.

Peb tau xav tias Alibaba yog invincible nyob rau hauv e-commerce teb, tab sis tam sim no peb yeej xav tias txias.