Dab tsi yog qhov algorithmic mechanism ntawm xov xwm pub tshaj tawm?Cov ntaub ntawv flow advertising formula

Kev tshaj tawm yog ib qho kev ua si uas siv nyiaj los sib tw los yuav ntim, thiab cov ntaub ntawv ntws tawm kev tshaj tawm tsis muaj qhov tshwj xeeb, nws tseem yuav tsum ua raws li ob qho tseem ceeb ntawm tus nqi (CPA = cpm / ctr * cvr) thiab ntim (hloov ntim = raug * ctr*cvr).

Dab tsi yog qhov algorithmic mechanism ntawm xov xwm pub tshaj tawm?

Cov ntaub ntawv ntws tawm kev tshaj tawm tsuas yog vim qhov sib ntxiv ntawm kev txawj ntse algorithms, peb yuav tsum kawm tsis yog cov neeg sib tw thiab cov neeg siv xwb, tab sis kuj siv tshuab algorithms, vim tias nws tau kwv yees ua ntej, thiab qhov kev kwv yees no suav nrog seb nws yog qhov tseeb, siab lossis qis thiab qhov teeb meem ntawm tshuab nqi zog (platform advertising rov qab), uas yog hais txog seb koj puas tuaj yeem hla lub voj voog (0-1 raug mob khaub thuas pib thiab ua raws li cov qauv kev loj hlob).

Tsis tas li ntawd, vim hais tias nws yog ib daim ntawv tshaj tawm los nrhiav cov neeg, qhov hloov tshiab ntawm cov ntaub ntawv (lub hom phiaj tsuas yog los piav qhia txog cov neeg coob coob, kev muaj tswv yim yog tus yuam sij rau kev nyiam nws) thiab qhov pib (ntawm ib sab, cov neeg siv tau kho dua tshiab. lub platform tsis muaj lub hom phiaj, thiab lub platform Cov ntsiab lus pib yog siab, thiab kev coj ua ntawm cov khoom sib tw yuav ua rau tsis muaj kev nyiam ntawm cov khoom siv) siab dua lwm cov ntawv tshaj tawm.

Cov ntaub ntawv flow advertising formula

Yog li ntawd, hauv kev teb rau qhov kev thov rov hais dua, peb qhov kev soj ntsuam ntawm cov ntaub ntawv tshaj tawm tau pom tias peb yuav tsum daws peb qhov teeb meem tseem ceeb hauv qab no, uas tau piav qhia nyob rau hauv kev txiav txim: (Lub hom phiaj tseem ceeb yog cov txiaj ntsig ntawm thawj ob)

1. Tshuab Algorithms: Txias pib thiab qauv

Peb paub tias lub platform cov nyiaj tau los tshaj tawm yog ua kom tus nqi ECPM (ECPM = cpa * Pctr * Pcvr * bid). Xav txog ntau yam kev tswj hwm zaus xws li cov neeg siv kev paub, qhov qeb duas yog raws li tus nqi ECPM.Hauv cov qauv no, tib yam uas tuaj yeem txiav txim siab yog koj qhov kev twv cpa (qhov kev twv txiaj tau hloov kho raws li cov yam ntxwv xws li tus nqi thiab nyiaj txiag raws li qhov xav tau ntawm cov neeg tshaj tawm). Qhov kev kwv yees tsis yog tsim tawm ntawm huab cua nyias, nws xav tau cov ntaub ntawv keeb kwm siv, muab qhov tshwm sim ua ntej, tom qab qhov tshwm sim tiag tiag, cov ntaub ntawv tawm tswv yim tau txais thiab cov kev txwv tshiab ntxiv ua ntej kev hloov kho.Thiab cov ntaub ntawv keeb kwm no yog siv los ntawm yav dhau los hloov dua siab tshiab cov yam ntxwv ntawm cov neeg siv, cov ntaub ntawv, nyiaj, kev lag luam, thiab lwm yam.Tom qab txhua qhov kev kwv yees, cov ntaub ntawv tawm tswv yim tiag tiag raug nthuav tawm, thiab tom qab ntawd cov kev txwv raug hloov kho los txiav txim siab seb puas yuav nkag mus rau hauv lub pas dej tom ntej.Qhov kwv yees qis qis dua qhov raug thiab qhov kwv yees tus nqi yog siab dua, thiab qhov kwv yees tau ua raws li cov ntaub ntawv tiag tiag. (Cov ntaub ntawv tiag tiag yog siab thiab qhov ntim tau nce ntxiv, thiab cov ntaub ntawv tiag tiag yog qhov tsawg los txo qhov cuam tshuam ntawm qhov ntim optimization).

(1) Txias pib

Ib tus as-qhauj qub lossis txoj kev npaj yuav muaj cov ntaub ntawv keeb kwm raws li kev siv.Rau tus account tshiab thiab cov phiaj xwm tshiab, yuav ua li cas kwv yees yam tsis muaj ntaub ntawv?Yog li ntawd, kuj tseem muaj cov nqi sim thiab qhov yuam kev thiab lub sijhawm sim thiab qhov yuam kev kom txog rau thaum qhov kev ruaj ntseg ntawm tus qauv txaus siab (tus qauv ruaj khov thaum tus lej nce mus txog tus qauv, tus lej ntau dua, qhov tseeb dua tus qauv).Peb yuav tsum tau txais cov ntaub ntawv tiag tiag ua ntej peb tuaj yeem txiav txim siab.Thaum qhov tshwm sim tsis ua tiav, nws yuav yog qhov system xav tias tus nqi ECPM tiag tiag tsis siab. peb xav tias nws zoo, thiab qhov system xav tias nws tsis zoo, yuav tsum tau siv lwm txoj kev.Nws yuav siv 1-5000 impressions los yog ntau tshaj kom tau tsawg kawg yog 10000 conversion.

Txhawm rau kom dhau qhov txias pib sai li sai tau kom txog thaum tus qauv ruaj khov, ntawm no yog ib qho qauv,Txias pib = siab twv DMP pawg neeg pob kev lag luam pob nqaim ua ntej thiab tom qab ntawd dav cov ntaub ntawv keeb kwm siv nyiaj siv sijhawm

Kev sib tw siab: siab dua qhov kev lag luam nruab nrab ntawm kev sib tw, xws li 20% lossis siab dua, thiab tom qab ntawd txo qhov kev sib tw siab kom pom cov ntaub ntawv tawm tswv yim tiag tiag, nws kuj yog khoom plig rau lub tshuab, thiab ris lub txim ntawm tus nqi siab, tab sis nws yuav tsum tau ua ke nrog cov peev nyiaj me me thiab kho tom qab tau txais cov ntaub ntawv tawm tswv yim.Yog tias muaj cov ntaub ntawv tawm tswv yim los ntawm kev sib tw siab, nws tuaj yeem txo qis dua, thiab yog tias tseem muaj ntim, qhov kev sim ua tiav.

DMP pawg neeg pob: Thaum tsis muaj cov ntaub ntawv xa mus rau hauv kev tshaj tawm, nws zoo li lub tshuab nrhiav ib rab koob hauv lub haystack thiab tsis tuaj yeem sim qhov tshwm sim ib qho los ntawm ib qho. Yuav kom txo tau tus nqi thiab lub sijhawm, cov neeg hloov siab los ntseeg ( tsis yog lub platform advertisement) yog siv los encrypt thiab upload lub ID pob, thiab cia lub system nyob rau hauv no pawg neeg qauv, nthuav qhov kev xeem.

Kev lag luam pawg neeg pob: Yog tias koj tsis muaj cov ntaub ntawv hloov pauv keeb kwm yav dhau los, koj tuaj yeem siv pob khoom lag luam neeg coob coob.Cov neeg ua ntej tau pab koj tawm ntawm cov qauv, thiab qhov kev lag luam loj dua, qhov tseeb ntau pob pob no yog. Tau kawg, nws tseem tuaj yeem pom hauv Crossover kev ua haujlwm yog ua hauv DMP kom tau txais nws tus kheej cov qauv neeg coob coob.

Nqaim ua ntej, ces dav: Yog hais tias ob qho kev pab cuam saum toj no nyuaj rau kev tsim qauv, xws li qee qhov kev lag luam tsis nrov, nws raug nquahu kom siv lwm txoj hauv kev coj los ua ntej nqaim thiab tom qab ntawd dav rau kev sim. (Cov neeg siv kev tshaj tawm raug tshuaj xyuas los ntawm cov neeg pom tseeb, tab sis qhov kwv yees raug cuam tshuam kuj yuav tsum tau saib).

Cov ntaub ntawv keeb kwm: Qhov kev kwv yees yuav tsis tsuas yog muab cov yam ntxwv ntawm tus neeg siv (tus qauv rov hais dua), tab sis kuj yog nyob ntawm kev muaj tswv yim thiab nplooj ntawv. Ntawm no, cov keeb kwm tuaj yeem ua ke nrog lwm cov nyiaj lossis cov ntaub ntawv tshaj tawm tsheb thiab cov ntaub ntawv kev lag luam hauv kev lag luam. yav dhau los.Luam lossis kawm los ntawm cov ntsiab lus tseem ceeb hauv cov khoom siv khiav. (Ntawv Luam Ntawvduab, scenes,Tus Neeg, khoom siv, suab paj nruag, sijhawm, thiab lwm yam., rhuav tshem cov khoom muaj tswv yim, disassemble nws, disassemble nws, thiab reassemble nws. )

Cov peev nyiaj: Qhov no yog qhov chaw uas cuam tshuam rau qhov ntim, thiab qhov tsawg kawg nkaus tus nqi yuav raug coj los ua ke nrog tus account, tshuav nyiaj li cas, kev npaj, pab pawg, thiab kev tshaj tawm. (Lwm cov ntsiab lus piav qhia hauv qab no)

Sijhawm: Tam sim no, txhua lub platform muaj lub sijhawm sib txawv rau qhov pib txias, yam tsawg kawg nws raug pom zoo kom saib xyuas nws li 2-7 hnub.

2. Kev suav cov qauv ntawm cov ntaub ntawv ntws kev tshaj tawm kev tso kawm

1. Qhov ntau

Qhov ntau dua qhov kev hloov pauv, qhov ntau txaus cov ntaub ntawv qhov ntev, thiab qhov tseeb qhov kev kwv yees yuav ua tau.Tam sim no lub platform muaj 0 tus lej ncaj qha mus rau qhov ntse algorithm (tseem raws li cov ntaub ntawv txaus hauv kev lag luam zoo sib xws).Cov kev cai ntawm txhua lub platform sib txawv, 6, 10, 20, 50 lossis ntau dua, uas yog, cov peev nyiaj ntawm kev tshaj tawm yuav tsum txaus kom ua tiav cov qauv kev ruaj ntseg.Tab sis nws kuj nyob ntawm tus nqi ntawm qhov kev hloov pauv no hauv koj tus kheej kev lag luam thiab koj tus kheej peev nyiaj txiag.Yog tias kev lag luam yog ob peb yuan lossis kaum tawm yuan, ces txawm tias 50 kev hloov pauv yuav yog ib txhiab yuan pob nyiaj siv, tab sis hauv qee qhov kev lag luam, qhov nruab nrab CPA tuaj yeem ncav cuag ntau pua lossis ntau txhiab, koj tuaj yeem teeb tsa qhov tsawg kawg nkaus cov ntaub ntawv hloov dua siab tshiab los tiv thaiv tus nqi ntawm ua siab heev..

2. (Cov ntaub ntawv hloov dua siab tshiab)

Nyob rau hauv cov nqe lus ntawm disassembling tus qauv, nws muaj peev xwm to taub hais tias sib txawv demographics pom cov ntaub ntawv sib txawv rau txawv txoj kev hloov dua siab tshiab, thiab txawm tias theem ntawm kev sib tw yuav cuam tshuam rau tus qauv (lub pas dej ua ke rau kev sim sib txawv).Qhov ntau qhov sib txawv ntawm txoj kev hloov dua siab tshiab (xws li kev yuav khoom ncaj qha, lossis txawm tias tus nqi ntawm cov neeg yuav khoom sib txawv, cov qauv sib txawv, xws li 1 yuan thiab 9 yuan, 49 yuan khoom.) Qhov nyuaj dua, tau kawg, qhov no kuj nyob ntawm kev lag luam. (Yog tias muaj kev lag luam xws li cov ntaub ntawv kev kawm thiab kev yuav khoom nrov, nws raug nquahu kom siv tib txoj kev kawm los ntawm cov ntaub ntawv siv).

2. Cov ntaub ntawv hloov tshiab

Peb yuav kos rau ntawm peb tus kheej lossis kev lag luam cov ntaub ntawv keeb kwm raws li qhov kwv yees tus nqi ua ntej kom tus qauv tuaj yeem pom tau yooj yim.Tab sis tom qab mus dhau ntawm tus qauv, nws yuav tsum tau fim qhov poob ntawm cov khoom.Ntxiv mus, raws li tau hais los saum toj no, lub hauv paus ntawm cov ntaub ntawv ntws tshaj tawm yog cov khoom siv, thiab cov kev taw qhia tsuas yog txhais cov pab pawg uas tau them, tso cai rau lub kaw lus kom pom cov yam ntxwv no, tab sis thaum kawg, txawm tias tus neeg siv ua lossis tsis nyob ntawm cov khoom siv.Qhov no suav nrog tus nqi ntawm cov khoom siv, zaus ntawm kev tshaj tawm tshiab, qhov muag muag, daim ntawv qhia, thiab lub hauv paus ntawm kev tshoov siab. (kom ntxaws hauv qab no)

3. Lub hom phiaj tseem ceeb: tus nqi thiab ntim

Kev ua kom zoo ntawm ob qho teeb meem saum toj no tseem xav tau rov qab mus rau peb lub hom phiaj tseem ceeb kawg: tus nqi (CPA = cpm / ctr * cvr) thiab ntim (hloov ntim = raug * ctr * cvr), uas yuav tsum tau disassembled zoo li SEM tshaj tawm. yog los daws qhov cuam tshuam ntawm qhov raug, cpm, ctr, thiab cvr thiab kev ua kom zoo tshaj plaws uas tuaj yeem ua tau.

(1) Kev nthuav tawm

1. Cov khoom siv sab nraud: platform txhua hnub kev ua haujlwm, lub sijhawm, cov neeg siv tonality, cov khoom sib tw (ntau, sijhawm, kev sib tw), hnub so, kev tswj xyuas zaus (xws li cov duab loj, cov ntawv tshaj tawm zoo sib xws, thiab lwm yam)

2. Internal yam: kev taw qhia, ecpm tus nqi (cpa * Pctr * Pcvr * bid), pob nyiaj siv, lub sij hawm, ntau tus account, qhov chaw tshaj tawm, cov khoom siv (txawm tag nrho cov pawg), hom nqi, khiav ntim hom, thiab lwm yam.

(2) ctr

Kev tshaj tawm qhov chaw, cov khoom siv, style, lub sijhawm, cov neeg coob coob, thiab lwm yam (Nws tseem nyob ntawm qhov kev hloov pauv sab nraud ntawm kev ua lag luam thiab cov neeg siv ib puag ncig)

(3) cvr

Cov neeg coob coob, nplooj ntawv (cov ntsiab lus hloov pauv nkag), nplooj ntawv muaj tswv yim tsim nyog, thiab lwm yam.

(4) cpm tus nqi

Tus kheej kev sib tw, kev lag luam kev sib tw, kev sib tw raws li lub platform

0. Txoj cai 1 ~ XNUMX nkag ntawm cov ntaub ntawv ntws tshaj tawm algorithm qauv

Ntawm no peb yuav ua kom zoo ntxiv lossis ntxiv, cov kauj ruam twg yuav tsum tau ua hauv 0-1 txheej txheem ntawm kev tshaj tawm xov xwm?

Kev tshaj tawm zoo yog ua kom zoo siab rau cov neeg zoo (cov phiaj xwm, cov qauv neeg coob coob) hauv txoj hauv kev (cov khoom lag luam, cov khoom siv, cov ntsiab lus muag) ntawm lub sijhawm thiab qhov xwm txheej (platform, qhov chaw tshaj tawm), thiab tib lub sijhawm, nws yuav tsum tau scaled ntawm tus nqi qis.

tuam txhab cov khoom:

Tsuas yog thaum cov khoom lag luam muaj qhov sib txawv monopoly zoo dua, cov khoom muaj qhov zoo ntawm kev hloov pauv, txwv tsis pub nws nyob ntawm kev sib tw channel.Lawv feem ntau txheeb xyuas qhov zoo ntawm lawv lub tuam txhab cov khoom lag luam nyob rau hauv cov ntaub ntawv ntawm kev sib tw ua lag luam tag nrho, zam lub zog ntawm cov khoom sib tw, thiab tuaj yeem tsoo cov ntsiab lus mob ntawm cov neeg siv, kom lawv tuaj yeem cuam tshuam cov ntaub ntawv rov qab.Tom qab nkag siab txog qhov zoo ntawm lub tuam txhab cov khoom, koj tuaj yeem nrhiav cov khoom muag ntawm cov khoom uas tuaj yeem ua rau sab nraud.

(1) Lub tuam txhab: suav nrog lub sijhawm tsim, keeb kwm yav dhau, xwm txheej, nplai, kev hwm, kev pabcuam, rooj plaub thiab lwm qhov ntev los txheeb xyuas, seb puas muaj qhov muag khoom sab nraud.

(2) Cov khoom: Extract cov ntsiab lus uas tuaj yeem cuam tshuam los ntawm cov neeg siv kev txhawj xeeb xws li tus nqi, kev ua haujlwm, kev xav, thiab scene.

Cov ntaub ntawv platform:

(1) Cov ntaub ntawv algorithm: suav nrog cov haujlwm niaj hnub ntawm lub platform, kev siv tus cwj pwm thiab lub sijhawm, cov ntaub ntawv qhov ntev, thiab cov kev taw qhia.

(2) Cov neeg siv portraits: feem ntau yog los soj ntsuam cov tonality ntawm cov neeg siv ntawm lub platform, thiab cov qauv thiab cov qauv uas lawv nyiam.

Cov ntaub ntawv siv: cov neeg siv portraits, cov neeg siv xav tau, cov neeg siv kev txhawj xeeb, cov neeg siv khoom noj

(1) Tus neeg siv portraits: natural attributes, device attributes, paj yeeb yam, cwj pwm cwj pwm (nrhiav,E-kev lag luam, social, APP, LBS)

(2) Cov neeg siv xav tau: lub hauv paus kev txhawb siab thiab qhov mob ntawm cov neeg siv los siv koj cov khoom / kev pabcuam

(3) Cov neeg siv tsom: uas yog, vim li cas cov neeg siv xaiv koj. (los ntawm cov khoom thiab kev pom zoo)

(4) Cov neeg siv khoom siv: kev muaj peev xwm siv tau, kev xav txog kev xav, kev siv lub tswv yim

Cov ntaub ntawv saum toj no tuaj yeem siv rau hauv cov cuab yeej ntsuas, daim ntawv qhia cov ntsiab lus xav tau, cov ntawv tshaj tawm kev lag luam, kev sib tw cov khoom lag luam, cov neeg siv kev soj ntsuam kev sib tham tawm tswv yim, kev sib tham hauv zej zog, kev tshaj tawm platform DMP portrait tsom xam, kev sib tham muag kev muag khoom, CRM cov ntaub ntawv txheeb xyuas, thiab lwm yam.

Cov ntaub ntawv khoom sib tw: Nws feem ntau txheeb xyuas nws cov khoom siv sab nraud muag cov ntsiab lus thiab cov ntaub ntawv ntawm tuam txhab, thiab pom cov ntsiab lus muag sib txawv uas tuaj yeem zam nws qhov zoo tab sis txaus siab rau cov neeg siv lub hom phiaj.

Cov neeg coob coob segmentation: core, hom phiaj, cov neeg tuaj saib thiab yuav ua li cas tsom lawv

Lub hom phiaj tseem ceeb: cov lus (xws li cov npe, cov neeg sib tw), dmp kev hloov pauv, kev coj cwj pwm (ua raws, tshawb nrhiav, yuav, rub tawm, LBS nws tus kheej lossis cov neeg sib tw)

Lub hom phiaj: cov lus (xws li cov khoom lag luam), cov pob khoom lag luam, cov txiaj ntsig tseem ceeb

Kev taw qhia muaj peev xwm: cov lus (xws li cov neeg coob coob, cov lus hauv kev lag luam), cov pob khoom nruab nrab thiab qib siab ntsig txog

Creative nplooj:

(1) Cov pab pawg neeg sib txawv tuaj yeem txais cov ntsiab lus muag khoom sib txawv, xws li cov pab pawg tseem ceeb ntawm cov hom lag luam thiab kev ua ub no, cov hom phiaj ntawm cov khoom sib txawv ntawm cov khoom muag, thiab cov pab pawg muaj peev xwm tseem ceeb rau kev txo nqi nyiaj noj qab haus huv thiab tsim kom muaj kev txaus siab, cov ntsiab lus mob thiab ntxhov siab vim amplification, thiab lwm yam.

(2) Coj kev kawm ua piv txwv: tib neeg (xib fwb, tub ntxhais kawm, pab qhia, niam txiv, ib leeg/ntau tus neeg), tshuab (props), cov ntaub ntawv (cov phau ntawv, khoom plig, phau ntawv, cwjmem, sau ntawv, daim ntawv qhia siab), cov txheej txheem (txoj kev, Kev txawj ntse, cov ntsiab lus kev paub), thiab cov yam ntxwv muaj feem cuam tshuam nrog lub nplhaib (chav kawm, tsev neeg, zej zog) raug rhuav tshem thiab ua ke.

(3) Cov ntaub ntawv qhia: duab (peb daim duab, duab loj, duab me, kab sib chaws, lub kaum ntse ntse), yees duab (qhov ncauj tshaj tawm, zaj duab xis, tes pleev xim, ppt ...).

(4) Kev xeem ua ntu zus: ntau npaum li ib qho, tom qab ntawd los ntawm ib mus rau ntau. (Ntau yam khoom muag cov ntaub ntawv xeem, tshawb xyuas cov khoom ntim khiav, thiab txuas mus ncig ntawm cov khoom).

(4) Nplooj ntawv cov ntaub ntawv: tib lub hauv paus ntsiab lus raws li SEM nplooj ntawv (tshwj xeeb tshaj yog nco ntsoov tias daim duab header thiab txheej txheej sab nraud muaj kev sib raug zoo lossis txawm tias zoo ib yam, thiab cov duab muaj tswv yim ncaj qha hloov dua siab tshiab).

(5) Cov peev txheej ntawm cov tswv yim: cov cuab yeej muaj tswv yim kev tshoov siab rau kev tshaj tawm platforms, kev nyeem phau ntawv, cov cuab yeej tripartite nkag mus, cov ntsiab lus xav tau maps, thiab lwm yam.

Bid budget:

1. Nyiaj txiag

（1）、1.5-2倍转化目标数量预算。（如单日100转化量，cpa为100，则可设置15000-20000）。

(2), nws yog qhov zoo tshaj kom tsis txhob tsawg dua 1.5 npaug ntawm cov peev nyiaj siv tiag tiag. (Yog tias qhov kev siv tiag tiag yog 10000, nws yuav tsum tsis txhob qis dua 15000).

(3) Cov nyiaj thiab cov pab pawg tuaj yeem teeb tsa.Muaj qhov sib txawv me ntsis ntawm cov phiaj xwm kev teeb tsa thiab cov peev nyiaj zaum kawg yog nyob ntawm qhov tsawg kawg nkaus tus nqi ntawm qhov nyiaj tshuav, tus account, cov phiaj xwm, thiab pab pawg, thiab qhov nyiaj tshuav ntawm qhov tshaj tawm yuav raug siv.

(4) Kev tshaj tawm cov khoom tshiab tau ntxiv txhua hnub rau kev thaub qab, thiab cov peev nyiaj rau tus lej ntawm cov qauv ruaj khov hloov mus rau ib hnub yuav tsum tau muab tso tseg rau kev tshaj tawm hauv online tib lub sijhawm. (Piv txwv li, hauv kev lag luam nrog CPA siab, muab tso tseg 6 CPA pob nyiaj siv rau 1 kev tshaj tawm). Yog tias CPA yog 100, cov peev nyiaj rau ib qho kev tshaj tawm yuav tsum yog tsawg kawg yog 600. Yog tias cov peev nyiaj txhua hnub yog 1200, nws raug nquahu kom tso tawm. 2-4 kev tshaj tawm tib lub sijhawm.Saib xyuas cov ntaub ntawv thawj 24 teev, tshem tawm cov kev tshaj tawm tam sim nrog cov ntaub ntawv tsis zoo, thiab nthuav tawm cov tshiab.

2. Sib

(1) Kev sib tw los ntawm kev lag luam thiab kev tshawb nrhiav lossis kev lees paub CPA, thiab nce los ntawm 5% raws li cov lus pom zoo.

(2) Yog tias nws tsis tuaj yeem pib hauv qhov chaw txias thiab tseem tsis muaj ntaub ntawv, nce qhov kev sib tw kom txog thaum muaj cov ntaub ntawv ua haujlwm. (Xa ntau tshaj 3000-5000 thiab tom qab ntawd saib thiab kho)

(3) Yog tias tseem tsis muaj cov ntaub ntawv tawm tswv yim, koj tuaj yeem txais kev sib sau ua ke ntawm kev them nqi thiab kev khiav haujlwm, kev siv nyiaj me me, thiab cov hom phiaj hloov pauv ntiav ntiav, txhawm rau txhawm rau khaws cov ntaub ntawv hloov dua siab tshiab thiab saib cov ntaub ntawv thiab cov neeg coob coob. (xws li cpm, cpc ceev khiav ntim).

cov ntaub ntawv tsom xam:

Vertical: Tsom ntsoov rau tus nqi (CPA = cpm / ctr * cvr) thiab ntim (hloov ntim = raug * ctr * cvr) thiab sorting formula ECPM = cpa * Pctr * Pcvr * twv los txheeb xyuas cov ntaub ntawv txuas twg qis dua qhov nruab nrab ntawm qhov kev ua lag luam, thiab lub hauv paus tseem ceeb yog qhov phem tshaj Qhov teeb meem nyob hauv kev nrhiav cov kev cuam tshuam uas tuaj yeem ua kom zoo dua hauv qhov txuas no.

Kab rov tav: Platform, account, lag luam, txoj kev npaj, pab pawg neeg, kev tshaj tawm pom cov ntsiab lus sib txawv qhov ntev uas cuam tshuam rau lub hom phiaj ntawm tag nrho mus rau ib feem, thiab ua kom zoo nyob ib puag ncig no.