Chen Weiliang: Yuav ua li cas thiaj nrhiav tau cov neeg siv cov ntsiab lus mob? Tsuas yog 1 kab lus los koom nrog cov neeg siv cov ntsiab lus mob & piav qhia cov txiaj ntsig

2017 xyoo 4 hlis 8 Hnub Chen WeiliangKoom nrog kev sib koom ntawm kev cob qhia camp

Yuav ua li cas thiaj nrhiav tau cov neeg siv cov ntsiab lus mob? Tsuas yog 1 kab lus los koom nrog cov neeg siv cov ntsiab lus mob & piav qhia cov txiaj ntsig

Nag hmo kuv tau hais hauv pawg WeChat:

"Peb Media thiabWechatuaWechat kev lag luam, nws yog ib qho tsim nyog yuav tsum muaj cov txheej txheem ideological thiab theoretical qauv rau kev taw qhia, txwv tsis pub nws yooj yim rau kev taug kev. "

Tsuas yog vim kev ntxias ntawm kab lus no, ib tug neeg tuaj nug kuv hauv kev sib tham ntiag tug.

Cia peb txheeb cov kab lus no:

Analysis 1: Associate user pain point

"Lwm yam nws yooj yim rau kev taug kev"

Analysis 2: Sib piv cov txiaj ntsig (kev sib piv)

"Peb-tshaj tawm thiab micro-kev lag luam yuav tsum muaj cov txheej txheem kev xav thiab cov qauv theoretical rau kev taw qhia thaum ua WeChat kev lag luam."

Qee tus neeg xav tias cov ntsiab lus uas kuv qhia hauv nws pawg WeChat ntev dhau lawm thiab cov khoom qhuav qhuav dhau lawm, yog li lawv tau thov kom kuv tham ntiag tug thiab tawm tswv yim tias cov ntsiab lus kuv tau qhia ntev dhau lawm thiab kuv nkees tom qab nyeem nws, yog li kuv hnub no yuav los sib qhia xwb, hehe!

OK, tsuas yog qhia ntawm no.