Xav ua ib lub tuam txhab e-lag luam ywj pheej tab sis nrhiav tsis tau qhov chaw?Lub layout ntawm hla ciam teb e-commerce hom positioning

Rau cov neeg muag khoom ntawm lub vev xaib ywj pheej, nws tseem ceeb dua qhov peb tuav lub vev xaibTxoj Haujlwm.Qhov chaw ntawm lub vev xaib yuav tsum tau ua ke nrog cov neeg siv portraits;

Tom qab nrhiav qhov tseeb qhov chaw, ua ke nrog cov neeg siv kev xav tau kev lag luam txuas ntxiv musSEOOptimization, ntxiv rau cov yeeb yaj kiab luv luv thiab lwm yam txhais tau tias nthuav dav qhov chaw ntawm lub vev xaib.

Hla ciam tebE-kev lag luamLub layout ntawm kev ywj pheej chaw nres tsheb hom positioning

Lub vev xaib ua ntej yuav tsum tau tshawb fawb, suav nrog: kev ua lag luam, cov neeg tuaj saib, cov neeg sib tw thiab cov khoom lag luam.Muaj ntau lub kaum ntse ntse thiab cov cuab yeej los pib thaum ua cov kev tshawb fawb no:

Yog tias lub sijhawm ua lag luam tam sim no tau txais los ntawm kev nqis peev, kev tsom xam macro los ntawm PEST;

Ua ntej, peb yuav tsum pib nrog peb cov hom phiaj sib tw los ua lub vev xaib lossis phiaj xwm kev lag luam;

Hais txog cov cuab yeej, koj tuaj yeem siv cov ntaub ntawv muag khoom ntawm e-commerce platforms, social media keywords zoo li lub vev xaib, thiab google trends static tools.

Thaum koj muaj cov ntaub ntawv dhau los, koj tuaj yeem pib xav txog koj lub hom phiaj.

hais lus dav dav:

• kuv yog leej twg?
• Koj nyob qhov twg
• Koj mus qhov twg?

Thaum kawg tsim thawj qhov chaw tag nrho ntawm lub vev xaib.

Cov haujlwm no kuj tseem raug ntsuas raws li kev hloov pauv ntawm kev lag luam thiab cov ntaub ntawv tawm tswv yim.

Independent website positioning: yuav ua li cas kom tau txais cov neeg siv portraits?

Nws yog ib qho nyuaj rau nrhiav kom paub meej cov neeg siv khoom hauv paus rau cov qauv khoom nrov nrog cov kev coj ua thiab kev ua lag luam.
Feem ntau, cov neeg muag khoom ywj pheej tsis quav ntsej leej twg yuav kuv cov khoom, tsuav yog tus neeg siv yuav.

Yog li ntawd, ua ntej ntawm tag nrho cov, los ntawm lub foundations ntawm sustainable kev loj hlob, peb yuav tsum hloov tus thawjKev Lag Luam Hauv Internettswvyim, tsom cov neeg siv.

Cov kauj ruam tshwj xeeb yog raws li hauv qab no:

• 1. Qhia koj tus kheej kev taw qhia thiab lub suab nrov;
• 2. Siv ntau yam cuab yeej los soj ntsuam cov neeg tuaj saib thaum ntxov thiab muab tso rau, thiab tau txais cov duab ua ntej ntawm tus neeg siv;
• 3. nthuav tawm cov kev tsheb khiav hauv online, sib tw cov ntaub ntawv nthuav tawm cov channel offline, thiab sau cov neeg siv cov ntaub ntawv peb-dimensional portrait los ntawm ntau qhov ntev.
• 4. Kev tshuaj xyuasWeb PromotionCov ntaub ntawv, faib cov neeg siv kom meej, thiab tom qab ntawd ua ntau hom kev xeem AB rau ntau pawg neeg.Nyob rau tib lub sijhawm, nws tseem tuaj yeem sib txuas lus thiab tawm tswv yim nrog peb cov neeg yuav khoom los tsim lub voj kaw ntawm cov neeg siv kev pom.

Xav ua ib lub tuam txhab e-lag luam ywj pheej tab sis nrhiav tsis tau qhov chaw?

Ntau tus neeg xav ua lub vev xaib ywj pheej, tab sis tom qab ib hnub lossis ob hnub, lawv tseem tsis tau ua tiav lub vev xaib ywj pheej hla ciam teb.tsim lub vev xaibTxoj Haujlwm.

Thaum kawg, nws tseem tsis tuaj yeem txiav txim siab qhov chaw ntawm hla ciam teb e-lag luam.

Qhov tseeb, ntawm no yog cov laj thawj tseem ceeb:

• Kuv tsis tau tso kuv tus kheej li kuv xav ua ...
• Kuv tsis pom qhov chaw, kuv tsis paub yuav ua li cas ntxiv?
• Yog li cas kuv yuav muab qhov chaw nres tsheb ywj pheej kuv xav ua li cas?

Cias muab tso, peb yuav tsum paub seb peb tus neeg muag khoom yog dab tsi, thiab tom qab ntawd peb tuaj yeem txheeb xyuas hom neeg yuav khoom thiab txiav txim siab tus nqi khoom.Qhov no kuj txhawb kev ua haujlwm ntawm cov chaw nres tsheb ywj pheej nyob rau theem tom ntej thiabdej ntwslos txiav txim rau cov neeg tuaj saib.

Los ntawm kuv kev nkag siab, tshwj xeeb hla ciam teb e-lag luam muag khoom tuaj yeem muab faib ua:

• Lub Hoobkas hom: muaj nws lub Hoobkas thiab nws cov khoom, thiab cov khoom lag luam tus nqi muaj txiaj ntsig zoo
• Hom khoom muag: Tau txais cov khoom lag luam los ntawm cov chaw thib peb lossis cov chaw tsim khoom, thiab ua kom zoo ntawm kev sib koom ua ke.
• Hom Hom: Zoo ib yam li Shein, Anker, thiab lwm yam.

Puas muaj cov neeg muag khoom ntawm no uas yuav txiav txim siab tias nws yog qhov chaw lag luam e-lag luam ywj pheej rau kev sib cais ntsug?Los yog ib qho chaw ua lag luam e-lag luam ywj pheej?

Ua ntej tshaj plaws, cia peb saib seb qhov chaw nres tsheb ntsug yog dab tsi thiab qhov chaw nres tsheb sib xyaw yog dab tsi?

Rau cov khoom siv tsiaj, nws yog me me, tsom rau cov khoom miv, lossis txawm me me, muag cov khoom ua si miv hauv ib qho chaw nres tsheb.

Ua ib lub vev xaib ntsug:Feem ntau koj lub npe sau npe, koj lub vev xaib kho kom zoo nkauj tag nrho, thiab lwm yam yuav tsum tau ntsug, tsis txhob hais txog koj cov khoom, koj cov kev tshaj tawm, thiab lwm yam.Piv txwv li, yog tias koj tsim ib lub khw muag tsiaj uas muaj feem xyuam nrog lub khw muag khoom, nws yuav yooj yim dua kom tau txais cov tsheb khiav kom raug thiab nce tus nqi rov qab los ntawm kev thawb yav tom ntej, thiab nws kuj yog qhov tsim nyog rau kev tsim cov khoom lag luam.

General khw:Raws li lub npe qhia, muaj ntau yam khoom sib txawv ntawm cov khoom no, xws li cov tsiaj, sab nraum zoov, poj niam hnav khaub ncaws, thiab lwm yam.

Txawm hais tias lub khw muag khoom tsis tsim nyog rau kev tsim cov khoom lag luam zoo li qhov chaw nres tsheb ntsug, nws yooj yim dua los pib ua lub khw muag khoom, nrog kev yooj yim dua thiab kev xaiv ntau dua.

Ob qhov chaw ntsug thiab kev sib xyaw ua ke muaj lawv tus kheej qhov zoo thiab qhov tsis zoo.Tshwj xeeb, koj tuaj yeem xaiv qhov uas haum rau koj, tab sis raws li cov ntaub ntawv kev lag luam, nws tau nkag siab tias cov neeg muag khoom feem ntau muag cov khoom muag (tau txais cov khoom los ntawm cov chaw tsim khoom lossis cov chaw thib peb) thiab tsis muaj lawv tus kheej cov khoom siv.Nws raug pom zoo kom txais yuav tus qauv muag khoom B2C rau kev tso npe hauv lub vev xaib.Cias muab, qhov chaw nres tsheb ywj pheej tsis yog qhov chaw nres tsheb nqi, tab sis tus qauv muag khoom nrog kev ua haujlwm zoo.Txawm li cas los xij, muaj ob lub ntsiab lus uas yuav tsum tau them sai sai rau hauv kev ua haujlwm zoo ntawm lub vev xaib:

lub vev xaib style: Ib yam khoom qeb / ntsug lub vev xaib, cov txheej txheem kev yuav khoom zoo, sim dawb shipping lossis qis shipping hom.

Khoom muag pom:Cov ntaub ntawv cov khoom tiav, cov duab zoo nkauj, thiab cov khoom lag luam tau txais txiaj ntsig tsis tsawg dua 75%.

Yog tias koj tau txiav txim siab qhov chaw ntawm koj tus kheej hom kev muag khoom, thiab cov khoom muag yuav luag tib yam, ces koj tuaj yeem tsim kom meej meej thiab ua haujlwm ntawm koj tus kheej qhov chaw nres tsheb.