Yuav ua li cas optimize PPC tshaj tawm rau Amazon cov neeg muag khoom?Kho txoj hauv kev ntawm kev sib tw rau PPC tshaj tawm

Thaum Amazon tau cog lus los tsim kom muaj kev paub zoo ntawm cov neeg yuav khoom, nws kuj xav tau cov neeg thib peb uas khiav ntawm nws lub platformE-kev lag luamCov neeg muag khoom tuaj yeem tau txais txiaj ntsig.

Yuav ua li cas kho txoj kev sib tw ntawm Amazon PPC tshaj tawm?

Amazon tau tshaj tawm Dynamic Quotes feature rau lub hom phiaj no, tso cai rau cov quotes yuav raug hloov kho nyob rau lub sijhawm.

Ua ke nrog cov nqe lus poob qis, cov phiaj xwm zoo sib xws rau ntau hom kev tshaj tawm xws li Cov Khoom Txhawb Nqa thiab Cov Hom Txhawb Nqa tuaj yeem sib sau ua ke.

Xaiv Kev Txhawb Nqa Ad Hom (Tsis Siv Neeg lossis Phau Ntawv QhiaTxoj Haujlwm), ntau yam ntawm cov tswv yim tshaj tawm yuav tsum ua raws li cov kev xaiv hauv qab no:

• Dynamic Bid - qis dua nkaus xwb: Xaiv qhov Dynamic Bid Tsuas yog qhov kev xaiv qis dua txhais tau hais tias yog qhov kev twv tau tshwm sim rau qhov siab tshaj plaws, qhov kev tso kawm yuav yeej.Tab sis yog tias Amazon xav tias tus muag khoom tsis zoo li yuav nyiam cov neeg yuav khoom, nws yuav txo qhov kev thov.
• Dynamic Offers - nce thiab nqis: Paub tias nws txhais li cas rau kev muab qis dua, thaum cov neeg muag khoom xaiv Dynamic Offer Up thiab Down, Amazon yuav nce qhov kev thov los ntawm 100% rau qhov chaw.

Qhov no tsuas yog tshwm sim thaum lo lus nug yog nyob rau sab saum toj ntawm thawj nplooj ntawv.Rau lwm txoj haujlwm, qhov nce ntxiv yog capped ntawm 50%.

Yuav ua li cas optimize PPC tshaj tawm rau Amazon cov neeg muag khoom?

Ua kom siab tshaj plaws CTR, kev xav, thiab kev muag khoom los ntawm kev nce nqi thaum muaj kev muag khoom siab.

Nws kuj tseem txo qis kev siv nyiaj rau cov khoom lag luam uas muaj txiaj ntsig zoo tshaj plaws rau cov neeg muag khoom yog tias cov nyiaj siv rau cov kev nyem uas tsawg kawg yuav ua rau kev muag khoom.

Nyob rau hauv txoj kev no, txhua hom kev sib tw yuav raug kho kom zoo ntxiv, thiab cov kev sib tw tas li yuav tsis muaj kev tswj xyuas ntau dua qhov twg thiab yuav ua li cas tshaj tawm, tso cai rau cov neeg muag khoom los txhim kho lawv cov tswv yim tshaj tawm.

Thaum koj nkag siab txog cov txiaj ntsig ntawm txoj hauv kev no, cov kauj ruam tom ntej yog kom paub thaum twg los pib kev sib tw.

• Ua ntej, ua kom muaj kev muag khoom ntau tshaj plaws los ntawm kev tsom cov ntsiab lus tseem ceeb (feem ntau tom qab cov npe khoom mus nyob).
• Qhov thib ob, yog tias tus neeg muag khoom muaj cov khoom muag ntau dhau, tus neeg muag khoom xav kom tshem tawm nws sai li sai tau.
• Ib yam li ntawd, thaum ib qho kev tshaj tawm tshwj xeeb pib ua tau zoo, vam tias nws yuav txhim kho kev ua tau zoo ntxiv.
• Thaum kawg, thaum lub hom phiaj yog kev muag khoom thiab tsis txhob hnov ​​​​qab nce ib ntus hauv kev tshaj tawm tus nqi muag (ACoS).
• Hauv lwm qhov xwm txheej, kev sib tw dynamic nce thiab nqis yog qhov zoo tagnrho, tab sis qhov no yog qhov tseem ceeb.

Tsis tas li ntawd, nco ntsoov tias Amazon yuav cia li nce qhov kev thov yam tsis muaj tus neeg muag khoom tso cai, yog li koj yuav tsum npaj koj cov peev nyiaj raws li.