Yuav ua li cas thiaj nyiam cov tsheb khiav tam sim no?

Tam sim no Internet platform nyiam cov neeg siv khoomdej ntwsCov txheej txheem ntau tuaj yeem muab faib ua 3 pawg:

1. Qeb 1 yog dhau mus"paid advertising"nyiam cov neeg siv;
2. Qeb 2 yog los ntawm hom"Owned Media"dej ntwstau txais cov neeg siv khoom;
3. Qeb 3 yog dhau mus"Cov neeg siv khoom Fission", tso cai rau cov neeg siv los yeem sib koom thiab txhawb nqa cov khoom.

XNUMX. Them Media Advertisingdej ntwsqhov nyiaj

• Them tawm tshaj tawm, suav nrog ntau yam, tsuas yog online thiab offline them nyiaj tshaj tawm channel.
• Taobao, JD.com, search, WeChat, Weibo, Zhihu,FacebookTos kom them nyiaj tawm tawm.
• Nrog rau kev txhim kho txuas ntxiv ntawm cov platform tshiab, cov kev tawm tshiab no, cov nqi qis dua yog hu ua cov nyiaj faib nyiaj, xws li:Phau Ntawv Me Me,Douyin, majE-kev lag luamlive broadcast, thiab lwm yam.xov xwm tshiab.

Ntxiv rau, nrog rau tus nqi hauv internet tau kim dua, qee lub tuam txhab lag luam xav tau mus rau cov khw muag khoom hauv ib mais ntawm ib lub zej zog.

Txoj kev tshiab no hu ua kev lag luam hauv zej zog.

Kev Tshaj TawmNtawv Luam NtawvKev ntes

1. Daim ntawv tshaj tawm xov xwm yuav tsum tsis pub dhau 3 mus rau 8 vib nas this kom nyiam cov neeg siv cov xim.
2. Sensibility yog lub lag luam loj tshaj plaws. Cov poj niam yog cov tsiaj siab ntsws, tsis xav noj thiab yuav khoom zoo li txiv neej.
3. Copywriting tsim kev thov, ntaus cov ntsiab lus mob, thiab piav qhia cov txiaj ntsig.
4. sivLub Neejhloov, lub suab hais lus, thiab tsis txhob sau tshaj tawm hauv social media.
5. Kev tshaj xov xwm yog qhov chaw sib tham thiab sib tham.
6. Adwords yog outdated, daim ntawv ntev yog zoo dua li luv luv.
7. Siv cov lej los ua kom yooj yim nyeem.

Test pab Facebook tshaj tawm:

1. RM10 rau ib hnub ntawm kev sim, RM3 rau 30 hnub ntawm kev xa khoom
2. Yog tias tsis muaj qhov tshwm sim, tua nws thiab hloov nws nrog daim ntawv tshaj tawm tshiab.
3. Kuaj ob lossis peb zaug thiab nrhiav tau ib daim qauv zoo.
4. Yuav tsum muaj cov yeeb yaj kiab hauv Facebook, ntau tus neeg saib nws, leej twg taug kev los ntawm nws yuav tsum tawm cov ntaub ntawv, koj tuaj yeem xaiv cov ntawv tshaj tawm los ntawm cov neeg no uas tau saib tas li.
5. Muaj ntau ntau cov lus ntiag tug, thiab MANYCHAT neeg hlau tuaj yeem siv los teb cov lus teb.

XNUMX. Kev tshaj tawm tus kheej kom nyiam cov tsheb khiav

Muaj cov xov xwm, raws li lub npe qhia, yog cov channel uas muaj npe los ntawm nws tus kheej, xws li cov khw muag khoom offline, khw muag khoom hauv online, thiab cov pab pawg paub txog cov khoom lag luam (cov neeg paub lub hom lag luam tab sis tsis tau yuav).

• Cov no yog cov khoom lag luam tus kheej tshaj tawm, suav nrog qhov tseeb: nws tus kheej lub vev xaib thiab nws tus kheej tshaj tawm platform.

Yuav ua li cas qhib cov kev tawm ntawm tus kheej no?

Qhov no tshwj xeeb heev thiab feem ntau muab faib ua tsib pawg hauv qab no:

1. Cov khoom lag luam qis qis, uas yog, siv cov khoom siv qis lossis txawm tias cov khoom siv dawb sim los nyiam cov neeg siv khoom nyiam;
2. Cov khoom ntws tawm tshiab yog ua kom tiav cov dej ntws los ntawm kev ua haujlwm tshiab ntawm cov khoom tshiab kom tau raws li qhov xav tau ntawm cov neeg siv khoom;
3. Kev sib tw cov khoom lag luam cuam tshuam thiab tso dej yog siv cov kev ua haujlwm ntawm cov khoom los cuam tshuam cov neeg siv khoom uas nws lub luag haujlwm zoo ib yam li cov khoom sib tw;
4. Multi-dimensional correlation drainage, siv kev sib raug zoo ntawm lwm tus IPs nyiam cov neeg siv khoom.
5. IP feem ntau suav nrog cov khoom lag luam sib koom ua ke, KOL alliances thiab cov khoom tsim kev sib koom ua ke;
6. Kev muag khoom, xws li Taobao khw rau Tmall flagship khw, hauv online thiab offline ntws, thiab lwm yam ...

XNUMX. Cov neeg siv khoom fission attracts tsheb

• Cia lub hom phiaj kis tau los ntawm cov neeg siv khoom.
• Nws yeej ib txwm yog txhua lub tuam txhabKev Lag Luam Hauv InternetLub department qhov kev ntshaw tshaj plaws.
• Yuav kom ua tiav cov txiaj ntsig no, nws yog ib qho tseem ceeb kom nkag siab tias virality ua haujlwm li cas.

Qhov no tuaj yeem pom hauv Sean Parker'sViral kev lag luamTus qauv yog nkag siab ntxiv.

Sean's viral formula rhuav tshem cov tsheb khiav los ntawm tus kab mob kis mus rau hauv: payload (tus naj npawb ntawm cov neeg ib kis), tus nqi hloov pauv, thiab zaus:

1. Lub payload, txiav txim siab los ntawm tus caw tus neeg siv ntawm cov khoom thiab cov nqi zog mechanism.
2. Tus nqi hloov dua siab tshiab yog txiav txim siab ntau dua los ntawm kev xav ntawm cov neeg caw thaum lawv tiv tauj thiab siv cov khoom.
3. Qhov zaus, ntau dua nyob ntawm tus yam ntxwv ntawm cov khoom siv lossis cov khoom siv ▼

Nws yuav tsum tau muab ntxiv rau ntawm no tias Sean Parker cov qauv qhia ntau ntxiv rau kev sib txuas lus zoo.

Qhov tseeb, nws yog qhov zoo heev los tsim cov lus tshaj tawm los ntawm kev siv cov neeg siv khoom 'subconscious thiab kab lis kev cai tus cwj pwm, thiab tseem tuaj yeem ua tiav cov txiaj ntsig zoo ntawm kev sib txuas lus passive.

1. Cov lus zais ntawm kev tshaj tawm cov lus tshaj tawm yog nyob hauv kev xav hauv cov lus.
2. Rhyming, catchy: ze thiab pheej yig.
3. Sau, hais, jingle ▼

Yuav sau cov ntawv luam li cas?Koj tuaj yeem xa mus rau cov ntaub ntawv yooj yim hauv kab lus hauv qab no ▼

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