Amazon PPC Kev Tshaj Tawm Ua Haujlwm Li Cas?Cov ntsiab lus ntawm Amazon Advertising ua haujlwm li cas

Tus neeg muag khoom nrog qhov kev twv siab tshaj plaws ntawm Amazon yeej qhov chaw tshaj tawm rau cov ntsiab lus tseem ceeb lossis ASIN.

Txawm li cas los xij, cov neeg muag khoom tsis tuaj yeem teeb tsa tus nqi siab tshaj plaws rau txhua qhov kev tshaj tawm, uas yog kim heev.

Lub tswv yim zoo Amazon kev twv txiaj yog qhov tshwm sim ntawm kev tshawb fawb dav dav; kev nkag siab thaum twg yuav ua nruj ua tsiv, seb puas yuav tsom mus rau cov nplooj ntawv nthuav dav lossis cov ntsiab lus, qhov siab tshaj tus nqi-ib-nias (CPC) pib, thiab ntau dua.

Qhov no zoo li nyuaj, puas yog?Qhov tseeb, tsim thiab tswj cov phiaj xwm PPC tsis yooj yim li nws zoo li.

Amazon PPC kev tshaj tawm ua haujlwm li cas?

Yog li, Amazon qhov kev tshaj tawm PPC ua haujlwm li cas?

• PPC kev tshaj tawm ntawm Amazon zoo ib yam li kev sib tw ib txwm muaj, qhov chaw muag khoom sib tw ntawm tus nqi los ua lag luam lawv cov khoom rau cov neeg yuav khoom.
• Thaum cov neeg siv khoom nyem rau ntawm qhov kev tshaj tawm, koj tuaj yeem them ncaj qha es tsis txhob them rau qhov chaw tshaj tawm nws tus kheej.
• Nws tseem tsim nyog sau cia tias Amazon ua raws li "tus nqi thib ob" txoj cai sib tw, txhais tau tias nws cov neeg sib tw yuav them ib xees ntau dua li tus thib ob twv.Piv txwv li, yog tias qhov kev twv rau ib lo lus tseem ceeb yog $ 4.00 thiab lwm qhov kev twv yog $ 3.00, Amazon yuav them $ 3.01.
• Lwm yam tseem ceeb suav nrog kev muag khoom nrawm, CTR (piv txwv li yuav ua li cas tus neeg yuav khoom yog nyem rau ntawm koj qhov kev tshaj tawm) thiab cov khoom hloov pauv tus nqi.

Txheej txheem cej luam ntawm Amazon PPC kev tshaj tawm ua haujlwm li cas

Txawm hais tias qhov no, muaj ib qho ntawm Amazon PPC uas ntau tus neeg muag khoom tsis paub txog:

• Ntev npaum li qhov kev txhawb nqa kev tshaj tawm khiav, qhov cuam tshuam ntau dua nws ua rau cov ntsiab lus (thiab cuam tshuam) cov ntsiab lus.
• Cias muab tso, ntev npaum li cas koj khiav kev tshaj tawm kev tshawb fawb, qhov ntau dua koj yuav tau txais qhov zoo tshaj plaws ad qhov chaw, txawm tias qhov kev sib tw siab tshaj plaws.

Tab sis nws ua haujlwm li cas?

• Tom qab tshaj tawm qhov kev tshaj tawm kev txhawb nqa kev tshaj tawm, Amazon cov txheej txheem pib sau cov ntaub ntawv thiab "kev nkag siab" cov khoom lag luam zoo dua.
• Qhov kev ua tau zoo ntawm cov phiaj xwm no nce ntxiv thaum lub sijhawm nyem, kev xav, thiab kev muag khoom nce.
• Thaum lub algorithm pom tias tus neeg yuav khoom txaus siab yuav khoom, txawm tias qhov kev thov tsis siab, nws yuav nyiam tus neeg muag khoom tshaj tawm tshaj tus neeg muag khoom tshiab.
• Vim li no, qee tus kws tshaj lij Amazon PPC txhawb kom ua kom zoo tshaj qhov kev tshaj tawm mus ntev es tsis yog tshem tawm tag nrho.