Yuav ua li cas suav nrog cov lus tseem ceeb hauv Amazon phau ntawv tshaj tawm?Kev tshaj tawm cov ntsiab lus sau cov ntsiab lus

Amazon cov neeg muag khoom tuaj yeem ua kom muaj kev suav nrog los ntawm kev tshaj tawm thiab kev sau npe, yog li dab tsi tuaj yeem txiav txim siab raws li kev suav nrog nrawm?

Yuav ua li cas suav nrog cov lus tseem ceeb hauv Amazon phau ntawv tshaj tawm?

Muaj peev xwmE-kev lag luamCov neeg muag khoom txhua tus paub tias Amazon yeej muaj ob lub algorithms:

1. Ib qho kev qeb duas yog ntujSEOqeb system;
2. Lwm qhov yog ad qeb duas system.

Cov khoom lag luam uas muaj kev txhawb nqa qeb duas kuj muaj lawv tus kheej qeb duas, hu ua kev tshaj tawm qeb duas lossis qeb duas them nyiaj.

Ad qeb duas thiab qeb duas organic muaj lawv tus kheej kev txiav txim.

Dab tsi yog qhov ntsuas qhov ntsuas ntawm qhov lawv cuam tshuam li cas?

Lub ntsiab lus tseem ceeb algorithm cuam tshuam qhov tseem ceeb ntawm cov npe qeb duas thiab cov npe tshaj tawm yog qhov hloov pauv hloov pauv, tab sis qhov tseeb CTR (nias-los ntawm tus nqi) yog qhov tseem ceeb uas cuam tshuam rau tag nrho cov qeb duas ntuj thiab kev tshaj tawm.

Amazon cov ntsiab lus sau cov ntsiab lus

Peb txhua tus paub tias Amazon's A9 algorithm yuav phim cov khoom lag luam uas cuam tshuam tshaj plaws ntawm nplooj ntawv raws li tus cwj pwm ntawm tus neeg yuav khoom cov ntsiab lus tshawb fawb, tab sis vim li cas cov lus tseem ceeb suav nrog Amazon?Qhov no txhais tau tias lo lus tseem ceeb phim cov khoom.

Raws li kev suav nrog, 80% yog txiav txim siab thaum Amazon nkag koj qhov txuas thawj zaug.

Yog li ntawd, koj yuav tsum luam tawmNtawv Luam NtawvThaum kawg, sim qhov suav nrog daim ntawv theej, thiab tom qab ntawd tsim qhov txuas FBA los luam daim ntawv theej kom ua kom cov txiaj ntsig suav nrog.

Yog li ntawd, qhov kev suav no tseem ceeb heev.

Nco ntsoov Amazon lub kaw lus tau nkag mus rau koj cov npe siv cov ntsiab lus raug thiab ntau cov ntsiab lus.

Hom kev noj no tseem hu ua static ingestion.

Dab tsi yog static collection?

Qhov no txhais tau hais tias tom qab cov npe tau tshaj tawm, cov duab keeb kwm yav dhau yuav tshwm rau ntawm Amazon lub rooj sab laj rau 15 feeb.

Cov 15 feeb no yog thawj zaug Amazon nkag koj cov ntaub ntawv teev npe.Nws kuj tseem tuaj yeem siv los txiav txim siab cov ntaub ntawv kom muaj nuj nqis rau cov ntaub ntawv raug thiab nplua nuj cov ntaub ntawv khaws cia hauv cov npe.

Raws li cov qauv kev ntsuas cov ntaub ntawv no, txiav txim lsting.Yog tias nws ua tau raws li cov qauv, rov tsim FBA ib thooj thiab xa nws (yog tias nws tsis ua raws li cov qauv, tshem qhov txuas (nws tseem tsis tau xa tawm) thiab rov luam tawm dua kom txog thaum nws ua tau raws li cov qauv.

Vim tias yog FBA kev txiav txim tsis ua raws li cov qauv, qhov tshwm sim yog tias cov ntaub ntawv tseem ceeb ntawm Amazon yog qhov tsis raug, uas yuav raug nqi ntau ntawm cov nqi tshaj tawm thiab txuas ntxiv mus rau ntau cov ntsiab lus tsis cuam tshuam. Tus neeg teb xov tooj yuav tsum siv ntau lub zog thiab sijhawm. txhua txhua hnub kom tsis lees paub cov lus spam tsheb. , yog li nkim ntau tus nqi khiav haujlwm.

Qhov no yog lub hauv paus ntsiab lus ntawm qhov hu ua A9 thiab Amazon Search Engine Optimization (SEO).Yog tias lub hauv paus rau kev sau zoo li qub tsis tau tso zoo, nws yuav nyuaj rau cov lus tseem ceeb uas yuav tsum tau ua kom muaj zog ntxiv tom qab. (Dynamic suav nrog yog hais txog kev tshawb nrhiav nrog cov neeg yuav khoom. lossis lwm yam kev nyem uas ua rau Amazon nkag mus)

Tom ntej no peb yuav tsum tham txog cov algorithm rau kev teev cov tsheb khiav.

Amazon tshaj tawm cov ntsiab lus sau cov ntsiab lus

Kev tsheb ciav hlau yog hais txog ntau npaum li cas cov tsheb khiav clicks ib daim ntawv teev npe tau txais nyob rau hauv ib lub sijhawm tshwj xeeb;

Kev tshaj tawm kev lag luam yog qhia tshwj xeeb raws li tus naj npawb ntawm clicks cov npe tau txais nyob rau hauv ib lub sijhawm tshwj xeeb.

• CTR daim ntawv teev npe yog dab tsi?Ntawd yog, dab tsi yog qhov txiaj ntsig nyem-los ntawm tus nqi.
• Qhov siab dua qhov ua tau zoo nyem-los ntawm kev tshaj tawm ntawm no, tus nqi CPC qis dua.
• Hauv Amazon cov ntsiab lus tseem ceeb qeb duas, tus nqi ntawm kev txhim kho cov qeb duas qis dua.

Tsis tas li ntawd, pawg neeg tshaj tawm Amazon qhov kev ntsuas CTR qhov hnyav yog pib ntau dua CVR.

• Raws li lub hauv paus ntsiab lus uas Amazon qhov kev tshuaj ntsuam xyuas kev tsheb khiav tam sim no tau ua tiav, kev siv tshuab txhuam dav dav thiab kev cuam tshuam tib neeg kev tsheb tsis tuaj yeem ua tau raws li qhov yuav tsum tau ua ntawm CVR.
• Yog li ntawd, nyob rau lub sijhawm no, nws yog qhov xav tau ntau dua los siv CPC kev suav cov txheej txheem los tswj cov clicks thiab nce tus nqi nyem-los ntawm qee qhov kev tswj hwm.
• Tau kawg, tag nrho cov chaw no yog nyob ntawm cov npe ntawm cov duab / cov lus pom.
• Thiab lawv yog cov txaus nyiam heev, thiab qee qhov yog tswj hwm kev tshaj tawm.

Vam tias cov ntsiab lus saum toj no yuav pab tau rau koj.