Dab tsi yog qhov kev taw qhia ntawm cov ntsiab lus xov xwm tshiab tsim thiab ua haujlwm?Lub luag haujlwm tseem ceeb ntawm kev ua lag luam e-lag luam

xov xwm tshiabKev ua haujlwm lossis chaw nres tsheb ywj pheej, cov ntsiab lus ua haujlwm yog ib qho ntawm lawv.

Cov ntsiab lus tshwj xeeb ua haujlwm yog dab tsi?

Tag nrho cov duab, cov ntawv nyeem thiab cov yeeb yaj kiab muab rau cov neeg yuav khoom hauv lub vev xaib uas tuaj yeem txhawb cov neeg yuav khoom hloov pauv thiab qhia tus neeg muag khoom tus nqi lag luam tuaj yeem hu ua cov ntsiab lus.

Yog li vim li cas cov ntsiab lus ua haujlwm?

Qhov tseeb, qhov tseem ceeb ntawm cov ntsiab lus lag luam yuav tsum muab faib ua plaub ntu:

1. sib txuas lus hom nqi;
2. Tsim hom duab;
3. Txhim kho cov neeg yuav khoom stickiness;
4. txhawb kev hloov dua siab tshiab;

Cov ntsiab lus yog dab tsi?

1. Daim duab
2. 文字
3. Yees duab video

Dab tsi yog qhov kev taw qhia ntawm cov ntsiab lus xov xwm tshiab tsim thiab ua haujlwm?

Cov txheej txheem tsim cov ntsiab lus yog dab tsi?

1. OGC (Occupationally Generated Content)
2. UGC (User Generated Content)
3. IGC (Influencer Generated Content)

Thawj yog OGC (Occupationally Generated Content), uas yog lub hauv paus rau lub platform tsim cov ntsiab lus.Lub hauv paus ntawm cov ntsiab lus no feem ntau yog cov ntsiab lus tsim los ntawm hom lossis lub vev xaib tus neeg teb xov tooj, suav nrog cov lus piav qhia ntawm cov khoom, duab, yeeb yaj kiab, thiab lwm yam. Lub luag haujlwm yog txhawm rau xa cov khoom lag luam tus nqi thiab tsim kom muaj cov duab kos npe.

Qhov thib ob yog UGC (User Generated Content), uas yog, cov ntsiab lus tsim los ntawm tus neeg yuav khoom tus neeg siv, tau kawg, kuj yog tsim los ntawm tus neeg yuav khoom, lossis tsim los ntawm tus muag khoom raws li kev taw qhia ntawm tus neeg yuav khoom.

Cov no suav nrog kev tshuaj xyuas los ntawm cov neeg yuav khoom, retweets los ntawm cov neeg yuav khoom hauv social media, qee cov lus piav qhia los ntawm cov neeg yuav khoom, thiab kev tshuaj xyuas los ntawm cov neeg yuav khoom hauv lub vev xaib.

Lub luag haujlwm loj tshaj plaws ntawm UGC yog kev tso siab pom zoo, kom cov neeg uas tsis paub lossis ntseeg tus neeg muag khoom lub npe tuaj yeem tsim kev ntseeg siab nrog tus neeg muag khoom lub vev xaib.

Cov ntsiab lus ntawm kev ua haujlwm them nqi txhais li cas?

Qhov kawg yog IGC (Influencer Generated Content), uas yog ib qho influencer generated cov ntsiab lus.

Cov neeg muag khoom tuaj yeem nrhiav qee tus neeg muaj npe nrov hauv Is Taws Nem los pab nqa cov khoom thiab tsim qee cov ntsiab lus rau cov neeg muag khoom, xws liFacebooktshaj tawm.

Lub tswv yim rau kev tshaj tawm tuaj qhov twg?

1. Ib qho yog rau tus neeg muag khoom tua nws tus kheej;
2. Ib qho yog tias tus neeg muag khoom xa email rau tus neeg yuav khoom thiab nug tus neeg yuav khoom kom pab thaij duab;
3. Lwm qhov yog hu rau lub hnub qub thiab hais kom lub hnub qub them nyiaj rau kev tua.

Cov lus saum toj no feem ntau yog hais txog lub hauv paus thiab daim ntawv ntawm cov ntsiab lus, cov lus nug tom ntej uas yuav tsum tau xav txog yog yuav ua li cas nthuav tawm?

Qhov tseem ceeb ntawm kev tshaj tawm cov ntsiab lus tseem muaj ntau yam.

cov ntsiab lus ua ntejTxoj Haujlwm, uas yog, cov ntsiab lus yuav ua li cas, qhov thib ob kom nkag siab cov neeg tuaj saib ntawm cov ntsiab lus, thiab thaum kawg ua ke cov kev sib txuas lus.

E-kev lag luamKev ua haujlwm tseem ceeb ntawm kev ua haujlwm

Qhov chaw muag khoom ntawm cov khoom yuav tsum ua raws li 4 lub hauv paus ntsiab lus no:

1. Nrhiav qhov tseeb ntawm qhov tseeb, tsis txhob ua cov ntim khoom cuav
2. Qhov chaw muag khoom tsis txwv rau cov khoom nws tus kheej
3. Ua kom pom qhov zoo sib txawv
4. Tsis txhob ncaj dhau

Nrhiav qhov tseeb ntawm qhov tseeb, tsis txhob ua cov ntim khoom cuav

Seb nws yogWeb Promotiontseem muajKev Lag Luam Hauv InternetKev npaj yuav tsum ua raws li lub hauv paus ntsiab lus ntawm kev nrhiav qhov tseeb los ntawm qhov tseeb.Txhua qhov lus piav qhia tsis tseeb yog qhov dag thiab tsis ncaj ncees rau cov neeg siv khoom.

Yog li ntawd, kev rho tawm ntawm qhov taw tes ntawm kev yuav khoom yuav tsum yog raws li qhov tseeb ntawm lub tuam txhab thiab cov khoom.

Muag point positioning, tsis txwv rau cov khoom nws tus kheej

• Tsis yog txhua yam khoom muaj qhov zoo meej heev.
• Feem ntau cov khoom tsis tu ncua tsis txawv ntau ntawm lwm tus hauv khw.
• Lub sijhawm no, nws yog qhov yooj yim los kho qhov muag taw tes raws li cov khoom nws tus kheej, yog li nws yog qhov tsim nyog los "zoo" qhov muag taw tes rau lub sijhawm no.
• Koj tuaj yeem sim ua kom muaj kev cuam tshuam cov khoom muag tshwj xeeb los ntawm lub tuam txhab kev ua lag luam, kev tsim khoom thiab kev pabcuam.
• Ib lub tuam txhab ntawm tib qhov loj me, tsom mus rau ib qho khoom lag luam rau 20 xyoo, muaj kev xav txawv ntawm ib lub tuam txhab uas tsim ntau yam thiab tsuas yog tsim tau ob xyoos xwb.

Ua kom pom qhov zoo sib txawv

• Qee lub sij hawm cov khoom uas peb cuam tshuam yog tshiab thiab tshwj xeeb hauv kev lag luam thiab muaj txiaj ntsig tshwj xeeb piv rau cov khoom zoo sib xws hauv kev ua lag luam.
• Nyob rau lub sijhawm no, peb yuav tsum tau qhia qhov tshwj xeeb tus nqi los ntawm ntau cov lus qhia.Ua kom cov neeg siv khoom xav tias nws txawv, peb yuav tsum xub nthuav qhia qhov tsis sib xws.

Tsis txhob ncaj dhau

• Feem ntau, cov neeg feem coob yuav tsis hais qhov phem npaum li cas cov khoom lawv muag, tab sis yuav txhawb nqa txhua yam khoom zoo lossis kev pabcuam.
• Yog li, yog tias koj hais hauv koj cov khoom lossis kev pabcuam kev taw qhia "zoo tshaj plaws, zoo tshaj plaws", "peb cov khoom yog qhov zoo tshaj plaws ntawm kev ua lag luam", nws tsis txhais tau ntau, tab sis nws zoo dua tsis muaj dab tsi.
• Lub hom phiaj ntawm kev qhuas cov khoom tuaj yeem ua tiav tsis ncaj: piv txwv li, peb tuaj yeem qhuas cov khoom los ntawm cov neeg siv khoom xyuas thiab lwm tus neeg lub qhov ncauj.