Yuav ua li cas txhawm rau txhim kho tus nqi hloov pauv ntawm hla ciam teb e-lag luam khaub ncaws ywj pheej chaw nres tsheb?Cov khaub ncaws txawv teb chaws puas muag tau yooj yim?

Muaj kev cuam tshuam los ntawm kev sib kis, khaub ncaws thoob ntiaj tebE-kev lag luamKev lag luam tau nkag mus rau lub sijhawm ntawm kev loj hlob sai, thiab lub ntiaj teb cov khaub ncaws e-lag luam kev lag luam nkag mus tau nce 50% xyoo-rau-xyoo.

Puas yog hla ciam teb e-lag luam tawm txawv teb chaws cov khaub ncaws muag yooj yim?

Hauv cov teb chaws tsim kho xws li United Kingdom, Tebchaws Meskas, thiab Lub Tebchaws Yelemees, qhov nkag mus ntawm cov khaub ncaws e-lag luam tau mus txog 20%, thiab cov khoom lag luam ntawm cov neeg yuav khoom tau tsim.

Hauv cov teb chaws tsim kho tshiab xws li Nyab Laj, Mexico, thiab Is Nrias teb, kev loj hlob ntawm kev lag luam e-commerce yuav nyob nruab nrab ntawm 30% thiab 60% yav tom ntej.

Txawm hais tias nws yog ib lub teb chaws tsim los yog ib lub teb chaws tsim kho tshiab, cov khaub ncaws e-lag luam lag luam muaj txoj hauv kev loj hlob.

Raws li cov qauv no, tus kab mob sib kis tau nthuav dav Tuam Tshoj qhov tshwj xeeb, lub sijhawm ntev thiab cov khoom siv dav dav dav.

Tom ntej no tsab xov xwm no yuav tham txog kev xaiv,tsim lub vev xaib,Kev txhawb nqa dej,Kev Lag Luam Hauv InternetPlaub qhov ntawm kev ua haujlwm txhais cov txuj ci tseem ceeb rau cov neeg muag khoom.

1. Kev xaiv khoom: Ib qho tseem ceeb hauv kev txiav txim siab ntawm tus neeg yuav khoom

Cov ntaub ntawv qhia tau hais tias ntawm cov xwm txheej cuam tshuam rau cov neeg yuav khoom qhov kev txiav txim siab yuav khoom, 67% ntawm cov neeg yuav khoom ntseeg tias cov khoom yog cov kev xaiv los txiav txim siab seb yuav yuav, uas qhia txog qhov tseem ceeb ntawm kev xaiv cov khoom.

Yuav ua li cas xaiv cov khoom tsim nyog rau kev lag luam tawm txawv teb chaws?

Ua ntej, cov neeg muag khoom yuav tsum nkag siab cov neeg yuav khoom nyiam.

Rau cov neeg yuav khoom hauv cov khaub ncaws, kev nplij siab thiab haum yog 2 qhov tseem ceeb ntawm kev yuav khoom.

Qhov thib ob, cov neeg muag khoom yuav tsum nkag siab txog kev ua lag luam tam sim no.Piv txwv li, cov poj niam cov khaub ncaws muag ntau tshaj li cov txiv neej cov khaub ncaws.

Hauv cov khaub ncaws poj niam, niaj hnub poj niam style thiab classic feminine style yog nrov dua.

2. Tsim lub vev xaib: tsim lub khw muag khoom siab

• Tom qab tus neeg muag khoom lees paub qhov kev xaiv, nws yuav tsum tsim kom muaj lub khw ywj pheej los tso saib thiab muag cov khoom.
• Txhawm rau tsim kom muaj lub khw muag khoom nrog kev hloov pauv siab, cov neeg muag khoom yuav tsum tau them sai sai rau qhov teeb tsa ntawm qhov chaw.
• Hauv kev ua haujlwm ntawm cov vev xaib ywj pheej, cov khw muag khoom hloov pauv siab feem ntau muaj cov yam ntxwv hauv qab no: tsim cov nplooj ntawv siab, cov lus teb ceev ceev, thiab cov khoom siv luv luv.
• Feem ntau, cov khaub ncaws qeb yog ib qho kev xav yuav.
• Yog tias muaj ntau SKUs lossis cov txheej txheem xaiv tau ntev dhau lawm, tus neeg yuav khoom lub siab xav tso qhov kev txiav txim yuav raug txo kom tsawg, yog li tus neeg muag khoom yuav tsum sim ua kom yooj yim rau tus neeg yuav khoom txoj kev sib pauv.

3 、dej ntws: Muaj tseeb ncav cuag cov pej xeem lub hom phiaj los ntawm ntau txoj kev

• dej ntwsNws ib txwm yog qhov txuas tseem ceeb hauv kev ua haujlwm ntawm cov chaw nres tsheb ywj pheej.
• Tam sim no, muaj peb txoj hauv kev tseem ceeb rau cov vev xaib ywj pheej los nyiam cov tsheb khiav:FacebookAdvertising, Google Ads thiab Influencer Marketing.
• Facebook e-lag luam kev lag luam funnel tau muab faib ua peb kauj ruam: cov neeg yuav khoom tsim kom muaj kev paub txog kev lag luam, tsim kev xav yuav, thiab ua kom tiav qhov kev hloov pauv.
• Yog tias cov neeg muag khoom xav ua kom tiav qhov txiaj ntsig tseem ceeb - tshaj tawm uas tau txais cov neeg yuav khoom ua - lawv tuaj yeem siv peb hom kev tshaj tawm: cov ntawv tshaj tawm dynamic catalog, tshaj tawm carousel, thiab cov duab.

4. Kev Ua Haujlwm: Yuav ua li cas thiaj li muaj kev ywj pheej hla ciam teb e-lag luam khaub ncaws chaw nres tsheb txhim kho tus nqi hloov pauv?

Kev ua haujlwm ntawm lub vev xaib ywj pheej yog ib txoj haujlwm me me, uas xav kom cov neeg muag khoom txuas ntxiv txhim kho lub vev xaib layout raws li cov ntaub ntawv hauv khw los txhim kho lub khw muag khoom.

Cov lus qhia rau kev txhim kho kev hloov pauv hauv khw

1. Xa ib tug phooj ywg mus yuav thiab tau txais 50% tawm txhua.
2. Tom qab dhau los ua ib tus tswv cuab, koj tuaj yeem teeb tsa qhov txuas tshwj xeeb, thiab cov lus txib tsim los ntawm kev txhawb nqa txuas yuav tau txais 8% commission.
3. Lub sij hawm xa tuaj & chaw pab, cov lus qhia meej heev.
4. Daim ntawv tshaj tawm hauv homepage kom meej meej qhia cov neeg siv khoom txog qhov luv nqi.
5. Muab daim ntawv thov luv nqi rau cov tub ntxhais kawm, 10% luv nqi kom txog thaum kawm tiav.
6. Dawb shipping ntawm kev txiav txim tshaj $75.
7. Sau npe rau 15% luv nqi.
8. Sau npe rau 20% luv nqi.
9. 15% tawm rau cov tswv cuab tshiab, siv tau rau 7 hnub.

Vam tias cov saum toj no yuav pab tau koj.