Yuav sau ntawv li cas los txhim kho kev muag khoom?Consumer Psychology Txhim Kho Kev Muag Khoom

Yuav sau Facebook ad luam li cas?

MuabFacebookNtawm nws qhov tseem ceeb, kev tshaj tawm yog tas li sim ntau yam kev muag khoom sib txawvNtawv Luam Ntawv, nrhiav cov ntawv tshaj tawm ntawm kev hloov pauv hloov pauv, thiab tom qab ntawdE-kev lag luamLub platform tau nthuav dav thiab nthuav tawm, thiab thaum kawg tuaj yeem txhim kho kev muag khoom zoo.

Lub ntsiab lus ntawm tib neeg yog nrhiav qhov zoo thiab zam qhov tsis zoo, zam kev mob, thiab ua rawszoo siabKev zoo siab yog tib neeg.

Cov kws paub txog kev puas siab puas ntsws tau kawm ntau dua 100 lub tuam txhab, suav nrog e-lag luam platforms Shopee, Lazada, Apple... Lawv muaj ib yam zoo sib xws, uas yog, kev xav ntawm cov neeg siv khoom muaj zog heev.

Yuav sau ntawv li cas los txhim kho kev muag khoom?

Tam sim no cia peb qhia 7 tus neeg siv kev xav loj los txhim kho kev muag khoom, Kuv vam tias nws tuaj yeem pab koj txhim kho kev muag khoom.

7 Cov neeg siv kev xav loj, cia koj txhim kho kev muag khoom:

1. ua raws li
2. ntshai poob
3. hlo effect
4. anchoring nyhuv
5. kev sib raug zoo
6. cuam ​​tshuam tsis txaus
7. Nyuaj xaiv

ua raws li

Yog tias lwm tus ua tib yam, muaj feem ntau koj yuav ua tib yam.

Tswv yim: Qhia pes tsawg tus neeg siv lossis yuav koj qhov kev pabcuam

ntshai poob

Tib neeg txhawj xeeb txog kev poob ntau dua li tau txais.

Tswv yim: Qhia cov neeg siv khoom ntau npaum li cas lawv tuaj yeem txuag tau yog tias lawv yuav koj cov khoom / kev pabcuam?

hlo effect

• Cov nyhuv halo, tseem hu ua halo effect, yog qhov cuam tshuam rau kev nkag siab ntawm tus kheej.
• Qhov xwm txheej lossis cov yam ntxwv ntawm qhov kev nkag siab muaj zog ntawm kev hlub lub tsev thiab Wu, ib yam li lub halo ntawm lub hli halo, kis thiab diffuses mus rau ib puag ncig, yog li ntawd tib neeg hu qhov kev puas siab puas ntsws ua rau halo nyhuv vividly.

Qhov opposite ntawm halo nyhuv yog cov dab nyhuv.

• Ntawd yog, muaj kev xav tsis zoo ntawm qee yam zoo ntawm ib tus neeg lossis ntawm qee yam yam ntxwv ntawm ib yam khoom ua rau tib neeg saib tsis taus lwm tus yam ntxwv ntawm tus neeg lossis lwm yam ntawm cov khoom.

Cov nyhuv celebrity yog cov nyhuv halo.

• Nws tsis yog qhov nyuaj kom pom tias feem ntau ntawm cov kev tshaj tawm yog cov neeg hu nkauj nto moo thiab cov hnub qub ua yeeb yaj kiab, thiab cov me me uas tsis tshua paub.Tus NeegTab sis tsis tshua pom.
• Vim tias cov khoom tsim tawm los ntawm cov hnub qub muaj feem ntau yuav raug lees paub los ntawm txhua tus.
• Thaum ib tus kws sau ntawv tau nto moo, cov ntawv sau uas tau siv los ua hauv qab ntawm lub thawv yuav tsis muaj kev txhawj xeeb txog kev tshaj tawm, thiab txhua yam haujlwm yuav tsis muaj kev txhawj xeeb txog kev muag khoom.Qhov no yog cov nyhuv halo.

Yuav ua li cas cov tuam txhab ua kom lawv cov khoom paub thiab lees txais los ntawm pej xeem?

• Ib qho luv luv yog kom muaj lub tuam txhab cov duab lossis cov khoom lag luam cuam tshuam rau cov neeg muaj npe nrov, thiab muaj cov neeg ua yeeb yam txhawb nqa lub tuam txhab.
• Nyob rau hauv txoj kev no, koj tuaj yeem siv lub koob npe nrov "npe" los pab cov tuam txhab sib sau ua ke ntau qhov chaw.
• Xyuas kom tseeb tias thaum tib neeg xav txog lub tuam txhab cov khoom, lawv xav txog cov neeg muaj npe nrov uas lawv koom nrog.
• Yog tias ib tug neeg ua tau zoo ntawm ib yam, lwm tus yuav xav tias koj yuav ua tau zoo rau lwm yam, thiab muaj kev ntseeg siab rau koj.

Tswv yim: Ua lag luam nyob rau hauv lub branding ntawm lub tuam txhab thiab cov khoom, yog li yog tias koj ua ntau yam khoom, cov neeg yuav ncaj qha muaj kev ntseeg siab rau koj cov khoom / kev pab cuam.

anchoring nyhuv

Yog tias koj qhia tus nqi siab ua ntej, cov neeg siv khoom yuav tsis tshua nkag siab rau tus nqi tom qab.

Tswv yim: Cov khoom / kev pabcuam koj muag yuav tsum qhia tus nqi siab ua ntej.

kev sib raug zoo

Yog tias koj xav muag, koj yuav tsum xub kawm kom muab.

Tswv yim: Muab tus nqi, muab tswv yim zoo rau cov neeg siv khoom, tom qab ntawd tau txais tus neeg siv khoom email,Tus xov tooj, koj tuaj yeem ua raws li tom qab.

cuam ​​tshuam tsis txaus

Qhov tsawg dua cov khoom qub, ntau lwm tus nyiam nws.

Tswv yim: Qhia rau cov neeg siv khoom paub ntau npaum li cas ntawm koj cov khoom seem?

Nyuaj xaiv

Cov neeg xaiv ntau dua, lawv yog neeg tub nkeeg.

Tswv yim: Muab hu rau kev nqis tes ua ntawm koj nplooj ntawv tsaws, zoo.

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