Yuav ua li cas tus nqi pem hauv ntej-kawg tsheb thauj khoom? Qhia koj kom pom tus nqi zoo tshaj plaws hauv 3 feeb!

rau pem hauv ntej kawgdej ntwsKev teeb tsa tus nqi tsim nyog rau cov khoom lag luam yog tus yuam sij rau kev nyiam cov neeg siv khoom zoo!

Hauv tsab xov xwm no, peb yuav saib ze duadej ntwsCov tswv yim tsim khoom lag luam zoo qhia koj yuav ua li cas kom tsis txhob muaj nqi qis thiab yooj yim nrhiav qhov zoo tshaj plaws sib npaug ntawm cov nyiaj tau los thiab cov neeg siv khoom zoo, pab koj nce kev hloov pauv thiab yeej kev sib tw ua lag luam!

Kev khwv nyiaj tiag tiag yog kev tshawb fawb, tshwj xeeb hauvdej ntwsHais txog tus nqi ntawm cov khoom, yog tias koj xav kom txaus nyiam thiab tsis poob nyiaj, muaj ntau txoj hauv kev los ua nws.

Pem hauv ntej-kawg cov khoom lag luam tus nqi: Yuav ua li cas txiav txim siab lawv?

tam sim noE-kev lag luamNyob rau hauv kev ua lag luam ib puag ncig, ntau tus tub lag luam yuav xaiv los tsim cov khoom lag luam sib txawv ntawm tus nqi qis kom nyiam cov neeg siv khoom.

Ib txoj hauv kev yog los tsim cov kev ua ub no uas tsis tshua muaj nqi, xws li cov chav kawm poob phaus rau 19.9 yuan, chav seev cev rau 9.9 yuan, thiab lwm yam ...

Tab sis hom kev khiav qis qis no puas muaj txiaj ntsig zoo? Qhov tseeb, tseem muaj ntau yam teeb meem zais qab nws.

1. Tus nqi qis kom nyiam cov tsheb khiav: nyiam cov neeg siv khoom lossis puas yog kev siv dag zog?

Txawm hais tias kev nyiam cov tsheb khiav ntawm tus nqi qis zoo li tuaj yeem nyiam cov neeg siv khoom sai sai, txoj kev no feem ntau tsuas yog nyiam cov neeg siv khoom "free prostitution". Raws li qhov tshwm sim, cov khoom lag luam qis tsis tsuas yog ua tsis tiav los pab cov tub lag luam kom tau txais txiaj ntsig, tab sis kuj tseem tuaj yeem ua rau cov nqi pov tseg thiab ua rau muaj kev txais tos siab.

Piv txwv li, yog tias koj cov khoom pem hauv ntej raug nqi qis heev, cov neeg siv khoom nrog tus nqi ntawm 9.9 yuan feem ntau yuav muaj kev txaus siab siv tsawg thiab siv lub zog tom qab nkag mus rau hauv lub khw kom paub txog nws, thiab lub caij nyoog ntawm nws qhov kawg hloov mus rau cov neeg siv khoom ncaj ncees yog. yuag heev.

Yog li, yuav ua li cas kho tus nqi ntawm cov khoom lag luam pem hauv ntej? Cov tub lag luam uas muaj kev paub dhau los yuav xaiv tus nqi ntse kom paub meej tias lawv nyiam cov neeg siv khoom zoo.

2. 价格区间：1/5到1/10的黄金比例

Rau tus nqi ntawm cov khoom tsav tsheb, koj tuaj yeem xav teem nws ntawm 1/5 txog 1/10 ntawm tag nrho cov neeg siv khoom lag luam hauv khw.

Piv txwv li, yog tias tus neeg siv khoom muaj peev xwm siv tau yog nyob ib puag ncig 2000 yuan, ces tus nqi ntawm cov khoom siv khiav tsheb tuaj yeem raug teeb tsa ntawm 200 yuan thiab 400 yuan.

Xws li tus nqi tuaj yeem tsis tsuas tshuaj xyuas cov neeg siv khoom nrog qee lub peev xwm noj, tab sis kuj xyuas kom meej tias cov nqi yuav tsis raug pov tseg ntau dhau thaum lub caij tsheb khiav.

Xws li tus nqi tsim nyog tsis yog raws li kev xav, tab sis yog raws li kev siv tswv yim zoo ntawm cov neeg siv khoom xav. Thaum cov neeg siv khoom them ib qho nqi rau cov khoom lag luam hauv ntej, lawv feem ntau txaus siab nqis peev ntxiv rau lwm cov kev pabcuam.

Hauv lwm lo lus, xws li tus nqiTxoj HaujlwmNws pab txhawm rau tshuaj xyuas cov neeg siv khoom nrog kev txaus siab siv nyiaj tiag tiag, tsis yog cov neeg dig muag nrhiav "dawb prostitution".

3. Tus nqi "zaum zais" ntawm tus nqi tsheb tsawg dhau

Thaum tus nqi ntws mus txog ib theem, teeb meem tshwm sim ib tom qab: ntawm ib sab, qhov zoo ntawm cov neeg siv khoom tsis sib xws, uas tuaj yeem yooj yim ua rau cov neeg siv khoom "free prostitution". Ntawm qhov tod tes, tus nqi xa mus qis dhau tuaj yeem ua rau cov neeg siv khoom xav tau yooj yim tias "cov khoom pheej yig tsis zoo", yog li nug txog qhov zoo ntawm cov kev pab cuam tom qab thiab ua kom txo tau qhov kev hloov pauv.

Qhov tseem ceeb tshaj, qhov nce hauv kev nyiam cov neeg siv khoom ntawm tus nqi qis yuav ua rau muaj kev pabcuam zoo hauv khw. Txhawm rau ua haujlwm rau cov neeg siv khoom qis qis no, cov tub lag luam yuav tsum nqis peev ntau ntawm cov neeg ua haujlwm thiab cov nqi sijhawm, tab sis tsis tuaj yeem tau txais cov khoom xa rov qab, thiab tseem cuam tshuam rau kev txais tos zoo ntawm cov neeg siv khoom ib txwm muaj. Yog li ntawd, kev nyiam kev tsheb khiav ntawm tus nqi qis heev tsis yog tsuas yog tsis muaj qab hau, tab sis nws tsis tsim nyog rau qhov nce.

4. Yuav ua li cas sib npaug tus nqi thiab cov neeg siv khoom zoo?

Kev tsav tsheb ntawm tus nqi qis tsis yog tsuas yog siv nyiaj pov tseg xwb, tab sis kuj tseem ua rau poob ntawm cov khoom lag luam. Yog li ntawd, tus nqi positioning yuav tsum tau xav txog Nov yog ob peb lub tswv yim tswv yim:

• Txhim kho qhov kev nkag siab ntawm tus nqi ntawm kev paub txog tej yaam num: Txhim kho cov neeg siv khoom los ntawm kev ntim khoom zoo thiab cov kev pabcuam zoo, ua rau cov neeg siv khoom xav tias txawm tias tus nqi siab dua me ntsis yog tsim nyog.

• Refined khoom classification: Piv txwv li, tso tawm cov khoom sib txawv ntawm cov tsheb khiav mus los rau ntau pawg neeg. Tus nqi qis yog siv los pib nyiam cov neeg siv khoom, thiab tus nqi siab dua me ntsis yog siv los ntxiv tshuaj ntsuam cov neeg siv khoom zoo.

• Teeb tsa lub sijhawm txwv: Nyob rau ntawm qhov chaw ntawm kev ua kom zoo, siv sij hawm txwv tsis pub tshaj tawm kom nyiam cov neeg siv khoom uas muaj peev xwm siv hluav taws xob ntau dua li cov nqi qis rau lub sijhawm ntev. Qhov no tuaj yeem tsim kev nkag siab ntawm qhov tsis txaus thiab nyiam cov neeg siv khoom zoo.

5. Qhov cuam tshuam ntawm cov khoom lag luam hauv ntej-kawg nqi ntawm cov tub lag luam yav tom ntej

Qhov kev pheej hmoo ntawm kev nyiam tsheb khiav ntawm tus nqi qis mus deb tshaj qhov kev nyiam cov neeg siv khoom tsis zoo, thiab kuj tseem tuaj yeem cuam tshuam qhov chaw ntawm tag nrho cov hom. Hauv cov neeg siv khoom xav, tus nqi feem ntau sawv cev rau tus nqi ntawm cov khoom lag luam. Thaum tus nqi ntawm cov khoom uas nyiam cov tsheb thauj mus los tsawg dhau, cov neeg siv khoom yuav yuam kev xav tias cov khoom lag luam zoo ib yam nrog tus nqi qis thiab pheej yig. Qhov no yuav tsis ua rau muaj kev cuam tshuam rau cov tub lag luam yav tom ntej kev lag luam kev lag luam thiab cov khoom lag luam zoo tshaj plaws.

Ntawm qhov tsis sib xws, tus nqi tsim nyog tsheb thauj mus los yuav tsis tsuas yog pab nyiam cov neeg siv khoom zoo, tab sis kuj txhim kho cov duab ntawm lub npe. Ntau lub npe nrov npe yuav ua kom cov neeg siv khoom txaus siab los ntawm kev teeb tsa tus nqi rau cov khoom siv tsav tsheb uas yog me ntsis siab dua li qhov nruab nrab ntawm kev ua lag luam, thaum tseem ua kom pom qhov chaw siab ntawm lub hom.

6. Txaus siab rau cov neeg siv khoom zoo los ntawm kev txhim kho kev pabcuam

Rau kev nyiam tsheb mus rau qee qhov kev pabcuam siab kawg, cov tub lag luam tuaj yeem tsom mus rau kev paub dhau los. Piv txwv li, qee lub tsev kho kom zoo nkauj, gyms, thiab lwm yam tuaj yeem muab kev sim dawb lossis kev paub dhau los, tab sis tsuas yog tus naj npawb ntawm cov neeg raug tswj los ntawm kev teem sijhawm. Tom qab tus neeg siv khoom ua tiav qhov kev paub dhau los, cov neeg siv khoom yuav ua haujlwm ua haujlwm tom qab los txhawb kev hloov pauv ntawm cov kev pabcuam siab. Qhov no tuaj yeem tsis tsuas yog zam kev noj ntau dhau ntawm cov neeg siv khoom "free prostitution", tab sis kuj tshuaj xyuas cov neeg siv khoom uas muaj peev xwm noj tau ntev.

7. Yuav ua li cas teeb tsa cov nqi tsheb thauj mus los rau cov khoom sib txawv?

Cov khoom sib txawv thiab cov kev pabcuam yuav tsum tau txais cov tswv yim sib txawv thaum nyiam cov tsheb khiav:

• Cov khoom siv ib leeg: Rau cov khoom xws li kev zoo nkauj, kev hnav khaub ncaws, kev tu hniav, thiab lwm yam., cov khoom siv hauv pem hauv ntej-kawg tuaj yeem muab tso rau ntawm 1/5 txog 1/10 ntawm tag nrho cov nqi los tswj cov nqi thiab nyiam cov neeg siv khoom xav tau tiag tiag.

• cyclical cov khoom: Piv txwv li, kev qoj ib ce, kev saib xyuas kev noj qab haus huv, thiab lwm yam tuaj yeem siv los nyiam cov tsheb thauj mus los ntawm daim npav peb lub hlis twg thiab daim npav ib nrab xyoo, nyiam cov neeg siv khoom nrog tus nqi qis dua, thiab tom qab ntawd ua rau muaj kev txaus siab rov qab los ntawm cov kev pabcuam zoo.

• Cov khoom siv high-end: Piv txwv li, rau cov kev pab cuam customized thiab khoom kim heev, tej zaum koj yuav xav txais ib tug nruab nrab-rau-high-end pricing tswv yim kom nyiam cov neeg muas zaub, siv ib tug me ntsis nqi dua positioning los nyiam cov neeg muas zaub nrog kev siv zog, thiab txhim khu lub hom phiaj.

Summary of front-end traffic price positioning

Yuav kom paub txog kev kos duab ntawm kev nyiam kev tsheb, cov tub lag luam yuav tsum nrhiav kev sib npaug ntawm tus nqi qis thiab kev tso npe ntawm cov khoom lag luam. Tsuas yog los ntawm kev teeb tsa tus nqi sib txawv tsim nyog peb tuaj yeem ua kom cov neeg siv khoom zoo thiab tib lub sijhawm kom cov neeg siv khoom paub txog lub hom phiaj tus nqi.

Feem ntau, tus nqi ntawm cov khoom siv hluav taws xob hauv ntej-kawg ncaj qha txiav txim siab qhov zoo ntawm cov dej ntws tawm. Txawm hais tias tus nqi qis tuaj yeem nyiam cov xim, lawv feem ntau "dhau qhov txiaj ntsig". Thaum teeb tsa tus nqi ntawm cov khoom lag luam-draining, nws raug nquahu kom xa mus rau qhov piv ntawm 1/5 rau 1/10, uas tuaj yeem tsis tsuas yog tswj cov nqi, tab sis kuj tshuaj xyuas cov neeg siv khoom zoo. Thaum kawg, los ntawm kev nqis peev hauv nruab nrab ntawm qhov kawg, cov tub lag luam tuaj yeem ua tiav cov txiaj ntsig zoo dua.

Tswv yim: Tau ntsib nrog kev sib tw ua lag luam hnyav zuj zus, cov tub lag luam tuaj yeem pib rov tshuaj xyuas lawvKev txhawb nqa dejLub tswv yim, sim ua kom tsim nyog hloov kho tus nqi tsheb los txhim kho cov neeg siv khoom zoo thiab txhim kho lub lag luam kev sib tw.