Tsab ntawv teev npe
hauv kev sib tw hnyavE-kev lag luamHauv kev ua lag luam, kev xaiv cov khoom lag luam zoo tsis yog tsuas yog nrhiav cov khoom muag kub xwb, tab sis kuj hais txog kev zam kev ua tsov rog thiab nrhiav "xiav dej hiav txwv" kev lag luam. Kab lus no yuav qhia rau koj txog cov kev cai golden ntawm e-lag luam cov khoom xaiv thiab pab koj ua kom meej.Txoj Haujlwmcov khoom, nce kev muag khoom, thiab tsim kom muaj kev sib tw tshwj xeeb. Tshawb nrhiav tam sim no kom xaiv cov khoom yooj yim dua!
Cov lus qhia rau kev xaiv cov khoom: Tsis txhob "ua raws li tus qauv" thiab nrhiav koj lub lag luam meej
Koj hais li cas?
"Ib qho ntawm cov laj thawj kev lag luam tuag sai yog vim txhua tus ua tib yam."
Saib ntawm kev lag luam e-lag luam tam sim no, ntau tus neeg tsuas yog nrhiav ib lo lus thaum xaiv cov khoom: nrawm.
TaobaoTus kws pab tswv yim ua lag luam, Amazon tus neeg muag khoom wizard,DouyinThaum koj qhib lub e-lag luam compass thiab lwm yam cuab yeej, koj tuaj yeem pom cov khoom twg nrov ntawm ib nrais muag, thiab tom qab ntawd koj tuaj yeem "ua raws" lawv nyob rau hauv droves - xijpeem yog nrov nrog lwm tus, peb yuav ua raws.
Qhov kev pheej hmoo ntawm kev ua raws li tus qauv yog homogeneity loj, thiab qhov kev ua tsov rog tom qab tus nqi yuav tsis tsuas yog compress cov txiaj ntsig tag nrho, tab sis txawm tias rhuav tshem tag nrho lub khw!
Yog li, peb yuav ua li cas xaiv cov khoom kom tawg tawm ntawm lub voj voog vicious no?
Cov riam phom zais cia ntawm cov khoom xaiv cov tswv yim: tsom rau cov neeg tuaj saib niche thiab tsis ua cov khoom lag luam
1. Nrhiav cov khoom lag luam niche thiab qhib lub lag luam "xiav dej hiav txwv".
Thaum cov neeg muag khoom feem ntau tseem tab tom tuav lub lag luam nrov, cov khoom lag luam niche tau dhau los ua dej hiav txwv xiav uas ob peb tus neeg mob siab txog. Vim li cas ho tsis sim cov kev lag luam no?
Piv txwv li, qee cov neeg yuav xaiv cov khoom nrov xws li cov khoom noj khoom haus nrov lossis cov khoom siv hauv tsev, tab sis koj puas tau txiav txim siab zam cov "dej hiav txwv liab" thiab tsom rau cov khoom lag luam uas nyiam los ntawm cov neeg tshwj xeeb tab sis kev lag luam tseem tsis tau saturated?
Piv txwv li, thaum nws los txog rau roob ris nqaij hauv cov zaub mov, cov dej tuav cov neeg ua haujlwm thiab cov dej khov loj feem ntau yog ntxiv rau cov khoom muaj nyob hauv khw. Hauv kev teb rau qhov no, peb tuaj yeem xaiv los koom tes nrog cov tuam txhab loj los txhim kho cov khoom lag luam thiab tshem tawm cov dej tuav cov neeg ua haujlwm thiab cov dej khov txawm tias tus nqi siab dua me ntsis, peb tau ua tiav hauv qee cov neeg siv khoom uas muaj kev xav tau ntau dua rau kev ua tau zoo thiab yooj yim zam kev sib tw homogeneous. .
2. Txuas ntxiv txhim kho cov khoom lag luam niche: cov ntsiab lus txiav txim siab ua tiav lossis tsis ua tiav
Lwm tus yam ntxwv ntawm cov khoom lag luam niche yog tias feem ntau ntawm lawv yog tsim los ntawm kev cob qhia me me, thiab qhov zoo ntawm cov khoom tsis sib xws. Tab sis qhov no yog peb lub caij nyoog!
Los ntawm kev koom tes nrog cov tuam txhab txhim khu kev qha, peb yuav maj mam daws cov teeb meem zoo ntawm cov khoom lag luam niche thiab muab cov neeg siv khoom zoo dua kev xaiv. Piv txwv li, feem ntau ntawm cov "tso tseg" hauv khw, xws li ib leeg ntses taub hau, tuaj ntawm Russia thiab muaj qee yam tsis hnov tsw ntses, Txawm li cas los xij, peb tuaj yeem xaiv cov ntses tsis muaj ntses taub hau los ntawm Denmark thiab hais kom lub Hoobkas faib cov ntses taub hau kom yooj yim rau cov neeg siv khoom noj.
Txawm hais tias tus txheej txheem no yuav tsum muaj kev sib txuas lus tas mus li thiab txawm tias muaj kev cuam tshuam, qhov tshwm sim yog pom tseeb: cov khoom muag tawm. Txawm hais tias qhov muag ntim ntawm cov khoom lag luam niche tsis loj, nws tau ua tiav tau tshem ntawm cov teeb meem ntawm kev ua tsov rog ntawm cov neeg coob coob.
Lub zog ntawm kev ua lag luam meej: Tsis muaj nqi tsov rog, txhim kho cov neeg siv kev paub
1. Ceev faj txog kev ua tsov rog ntawm tus nqi thiab tsom ntsoov rau cov khoom muaj nqis
Hauv kev lag luam e-lag luam, kev ua tsov ua rog yog zoo li kev nplawm ib zaug thaum pib, cov txiaj ntsig yuav raug noj tam sim ntawd, thiab yuav tsis muaj tus yeej thaum kawg.
Tshwj xeeb tshaj yog nyob rau hauv kev lag luam xws li zaub mov, khaub ncaws, thiab cov khoom siv niaj hnub, kev ua tsov rog tsis yog tsuas yog cuam tshuam rau cov duab, tab sis kuj ua rau qhov tsis zoo, cuam tshuam rau cov neeg siv khoom.
Cov neeg siv khoom muaj peev xwm yuav khoom tiag tiagLub NeejLawv muaj cov kev xav tau zoo, thiab kev ua tsov rog tsis tu ncua tsuas yog ua rau lawv poob siab, thiab lawv tuaj yeem tso tseg e-lag luam thiab rov qab mus rau kev yuav khoom offline.
2. Tsom ntsoov rau cov pab pawg neeg ntawm cov neeg thiab tsim kom muaj kev sib txawv ntawm hom
Lwm qhov tseem ceeb ntawm kev xaiv cov khoom lag luam yog tsim kom muaj qhov tshwj xeeb ntawm cov khoom lag luam no tsis yog tsuas yog sib txawv ntawm cov khoom xaiv, tab sis kuj ua kom ntseeg tau tias cov khoom nws tus kheej tuaj yeem ua tau raws li cov kev xav tau ntawm cov neeg tshwj xeeb.
Piv txwv li, txawm hais tias cov khoom noj uas muaj nqi siab dua tsis haum rau cov neeg siv khoom uas nrhiav tus nqi qis, lawv txaus siab rau cov neeg siv khoom uas txaus siab them rau qhov zoo.
Kev ua haujlwm meej meej tshem tawm qhov xav tau los koom nrog kev sib tw ua lag luam hnyav, thaum tseem tsim kom muaj kev lees paub tshwj xeeb hauv kev lag luam ntu.
Tsim cov tswv yim xaiv cov khoom tshwj xeeb thiab pom koj qhov zoo sib txawv
1. Siv cov ntaub ntawv cov cuab yeej, tab sis tsis txhob ua raws li lawv dig muag
Cov cuab yeej xaiv cov khoom lag luam xws li Tus Kws Pab Tswv Yim Lag Luam, Tus Muag Khoom Muag, Douyin E-commerce Compass, thiab lwm yam tuaj yeem pab peb nkag siab sai sai rau kev lag luam, tab sis cov ntaub ntawv tsuas yog siv tau raws li kev siv thiab tsis tuaj yeem tso siab rau tag nrho.
Txhawm rau sawv tawm ntawm cov neeg coob coob, yam xav tau yog kev pom thiab kev tsim kho tshiab. Txhawm rau tiv thaiv cov khoom lag luam los ntawm kev ua homogeneous sai, koj yuav tsum ua ntej kom meej meej koj tus kheej cov neeg siv khoom, qhia meej lawv cov kev xav tau, thiab tom qab ntawd nrhiav cov khoom uas tuaj yeem ua tau raws li qhov xav tau.
2. Ua siab ntev rau kev tsim kho tshiab thiab tsim cov khoom lag luam teeb meem
Cov khoom lag luam homogeneous tsis tuaj yeem nqa qhov zoo sib tw, tab sis yuav hloov pauv cov tuam txhab lag luam mus rau hauv quagmire ntawm kev ua tsov rog. Peb yuav tsum hais kom muaj kev tsim kho tshiab thaum xaiv cov khoom, thiab tsim kom muaj kev cuam tshuam rau cov khoom los ntawm kev txhim kho kom zoo thiab kev ua haujlwm, ua rau lawv nyuaj rau luam.
Piv txwv li, hauv kev lag luam khoom noj khoom haus, peb tuaj yeem nce cov khoom muaj nqis los ntawm kev nrhiav cov neeg muag khoom tshwj xeeb, txhim kho cov txheej txheem ntau lawm, ua kom zoo rau ntim, thiab lwm yam.
Nyob rau hauv txoj kev no, txawm tias cov khoom zoo sib xws tshwm sim hauv kev ua lag luam, peb tuaj yeem xyuas kom meej tias peb cov khoom lag luam muaj qhov zoo dua qub.
Cov ntsiab lus: Kev xaiv cov khoom lag luam tsis yog tsuas yog hais txog kev sib tw, tab sis kuj yog ib qho kev xav txog lub zeem muag ntawm lub tswv yim.
Hauv kev lag luam e-lag luam, sai sai tom qab cov khw muag khoom kub tuaj yeem coj tau cov txiaj ntsig luv luv, tab sis kev cia siab dhau ntawm kev them nyiaj rov qab yuav ua rau muaj kev cuam tshuam cov khoom lag luam luv luv, kev sib tw ua lag luam hnyav, thiab thaum kawg lub voj voog ntawm kev ua tsov rog.
Tsis yog siv lub zog hauv kev ua tsov ua rog, nws yog qhov zoo dua los xaiv txoj kev xaiv cov khoom lag luam zoo dua, tsom mus rau cov khoom lag luam zoo hauv cov lag luam, thiab tsim koj tus kheej cov khoom lag luam los ntawm kev ua kom zoo ntxiv thiab kev tsim kho tshiab.
Nco ntsoov, kev xaiv cov khoom lag luam e-lag luam tsis yog kev sib raug zoo ntawm kev muab khoom thiab kev thov, tab sis kev ua lag luam uas muaj kev txawj ntse. Tsuas yog los ntawm kev nrhiav koj qhov kev sib tw tseem ceeb thiab tsim cov khoom sib txawv tuaj yeem koj nyob twj ywm invincible hauv kev lag luam e-lag luam muaj kev sib tw.
yog koj nyob ntawm noTangledThaum xaiv cov khoom, koj tuaj yeem sim ua cov txheej txheem saum toj no, tso tseg chasing kub qhov chaw, thiab tshawb xyuas lwm sab ntawm lub khw.
Cia siab Chen Weiliang Blog ( https://www.chenweiliang.com/ ) qhia "Yuav ua li cas kom tsis txhob muaj nqi tsov rog thaum xaiv cov khoom lag luam e-lag luam?" "Cov Kev Cai Golden Koj Yuav Tsum Paub Txog Niche Product Positioning" yuav pab tau koj.
Zoo siab txais tos los qhia qhov txuas ntawm kab lus no:https://www.chenweiliang.com/cwl-32162.html